results. The problem was that in order to get the free shaker, people had to buy all three mixes. This was entirely to many pancakes for families to eat and In the world of pancakes the leading brand in the industry was Quaker Oats brand Aunt Jeminma Pancakes. In 1956 this well-known company decided to introduce a new product call Aunt Jemima’s New Deluxe Buttermilk Pancakes and expanded its flavors to include cornbread, coffee, and buckwheat. To promote the regular and buckwheat mixes, and to entice peoples demand for pancakes, they also developed a national advertising campaign themed, “Perfect Pancakes in 10 Shakes.” With this campaign they offered a free shaker upon the return of three box tops, one from each flavor of pancakes. However, this campaign produced unsuccessful results. The problem was that in order to get the free shaker, people had to buy all three mixes. This was entirely to many pancakes for families to eat and ta new product call Aunt Jemima’s New Deluxe Buttermilk Pancakes and expanded its flavors to include cornbread, coffee, and buckwheat. To promote the regular and buckwheat mixes, and to entice peoples demand for pancakes, they also developed a national advertising campaign themed, “Perfect Pancakes in 10 Shakes.” With this campaign they offered a free shaker upon the return of three box tops, one from each flavor of pancakes. However, this campaign produced unsuccessful results. The problem was that in order to get the free shaker, people had to buy all three mixes. This was entirely to many pancakes for families to eat and nd buckwheat mixes, and to entice peoples demand for pancakes, they also developed a national advertising campaign themed, “Perfect Pancakes in 10 Shakes.” With this campaign they offered a free shaker upon the return of three box tops, one from each flavor of pancakes. However, this campaign produced unsuccessful results. The problem was that in order to get the free shaker, people had to buy all three mixes. This was entirely to many pancakes for families to eat and th this campaign they offered a free shaker upon the return of three box tops, one from each flavor of pancakes. However, this campaign produced unsuccessful results. The problem was that in order to get the free shaker, people had to buy all three mixes. This was entirely to many pancakes for families to eat and results. The problem was that in order to get the free shaker, people had to buy all three mixes. This was entirely to many pancakes for families to eat and they couldn’t just rip off the box tops because the mix would then go bad. Also, once you had the shaker you didn’t need another one; therefore it was a very short-term incentive. The campaign was just not practical. In response to the poor success rate, Quaker Oats introduced a new campaign which allowed a free shaker when you sent in one box top from the New Deluxe Buttermilk Pancakes. With this change sales jumped from $9000 to $80,000 in the yeas 1956 to 1958. Another direction they could have turned would have been to create variety packs, like you find with cereal. Then they could have turned in all 3 tops but not had