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Top Consultant Says: People Should Know Where They Stand!
Yesterday, FORTUNE interviewed retired GE CEO Jack Welch, whose management principles have been coming under attack, recently.Defending every one with simplicity and logic, Welch went on to say that the idea of rank ordering your employees as to their relative effectiveness is still a good practice, and it isn’t in any way, “cruel,” as its detractors contend.“It's all about fielding the best team,” Welch said. “It's been portraye

ers is obvious so I won’t insult you with further explanation. Still I will reiterate that the vast majority of America’s small businesses erroneously devote most of th

The Burden of Payroll
And I am not talking about the actual time and cost of getting your employees paid, but all those costs often not considered when providing a customer an estimate or proposal or not included in budgets and financial planning.The cost burden of payroll includes all expenses incurred over and above an employee’s wage. To get to the true hourly cost of an employee you need to take these into consideration. The employer’s share of FICA, Med

Let me first say that I did not choose 3 ? instead of the usual 3 to be different or clever… I opted for the fraction because I can’t decide whether my ? is really a part of one of the other three, or deserves is own number, so I chickened out and compromised. Judge for yourself…

I won’t delve into these in great detail for two reasons… First of all, they are easy-to-grasp concepts, even for novices. Secondly, you’ll find these discussed ad infinitum in countless business textbooks and marketing websites. You should be ever mindful of them, however, as you develop your plan.

1. Getting New Customers: The reasons why businesses try to acquire new customers is obvious so I won’t insult you with further explanation. Still I will reiterate that the vast majority of America’s small businesses erroneously devote most of th

What Does it Take to be a Successful Entrepreneur?
People often ask me if I think they have what it takes to be an entrepreneur. There is no “one size fits all” quality. Entrepreneurs each have strengths in different areas. Some of them are amazing operators who make remarkable things happen on a limited budget. Others are geniuses in their area of expertise and they transform their entire industry. Still others have a knack for finding a hole in an existing market and successfully exploi

rt of one of the other three, or deserves is own number, so I chickened out and compromised. Judge for yourself…

Kiss-Before You Invest Your Money
KISS is a well known acronym for keep it simple simon (some say stupid - but that's not nice). In marketing the most effective strategy is often the simple one. Before you spend thousands of dollars on marketing services, shiny new computer programs and gurus who promise the stars, be sure that you have carefully evaluated the simple strategies that have been used to generate unlimited customers and millions of dollars.Hav

reasons… First of all, they are easy-to-grasp concepts, even for novices. Secondly, you’ll find these discussed ad infinitum in countless business textbooks and marketing websites. You should be ever mindful of them, however, as you develop your plan.

Change Management: Training Is Not Enough
It is difficult to find organisations that would say, "We find that training has little impact on our bottom line year on year".Is this because organisations know exactly what return they get from training? The answer to that question is a clear no. The American Society for Training and Development reported that only 3% of organisations measure what happens to their bottom line as a result of training.Or is it that it is politica

ng websites. You should be ever mindful of them, however, as you develop your plan.

Top Ten Networking Strategies To Get A Job, A Promotion, Or Make A Sale
Whether you are networking to find a new job opportunity, gain a promotion, or close a sale, you have two main goals with the networking interaction:1. To be remembered so that when opportunities appear, people will think of you as the perfect person to handle things,2. To be referred to others who can give you insight into these opportunities.Your overall goal of course is to get a job, make a sale, or gain more business

ers is obvious so I won’t insult you with further explanation. Still I will reiterate that the vast majority of America’s small businesses erroneously devote most of their time, money and energy here, and pay little attention to the other 2 ?!

2. Increasing the Average Transaction ($) Amount: Simply put, if your average transaction amount (one sale) is $10.00 you should be looking for ways to increase it. Do the math and add a dollar or two to every sale and see how much that adds to your bottom line in one year. For example, offer your customers complimentary supplements (add-ons) to your products…

3. Increasing the Average Number of Transactions per Customer: Let’s say your average customer purchases "something" from you twice a month… Now assume that you can provide them with services (e.g. free delivery), add-ons

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A tagline is a succinct phrase that communicates some of the basics of your brand. Ideally, your tagline is also memorable and helps your target audience relate to your business. If used correctly, a tagline can be a powerful part of your marketing strategy.

This article is about understanding the meaning of colors when designing corporate identities. Knowing the difference in the use of colors will help give a company its personality that is recognizable by customers.

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