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Member You - Why Having A Niche Automatically Boosts Your Credibility
Customer Service Credibility with Customers eople seem to magically attract new
business while others face rejection after rejection?
Can you really get more business success by doing
and spending less? The Answer Is Yes ==>
http://www.gorillaswantbananas.comMany consumers have been burned so many times after buying products or services that they do not trust the customer service promises of salesmen anymore. Of course the salesmen work on reassuring the customer while at the same time thinking to themselves; why am I working here, no one trusts these products or this company?The customer often has to be convinced in advance that your company will back up the products and services it sells in the market place or they will be hesitant to buy. Worse they may continue shopping and end =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= (c) Debbie Jenkins. All Rights Reserved. http://www.bookshaker.com REPRINT GUIDELINES How To Offer Wholesale Promotional Products To Benefit Your Company Yes, yes, we've heard it all before... loads of life
coaches, consultants and therapists are struggling to make a
decent living but still stick at it because they love their job.There are a number of different businesses that may want to successfully offer promotional products to their clients of consumers in order to increase consumer loyalty or word of mouth about the company. However, some business owners may be afraid of the cost of this type of investment and they may worry that they will not be able to make up for the overhead that providing these types of materials to the clients and consumers in a way that would make them beneficial in the long run. When it comes to this concern, business owners need Want to know why nearly every coach or consultant out there will always struggle? ...if you're one of them then you're not going to like this one little bit... It's a lack of CREDIBILITY BUT before you hit the DELETE key just bear with me... This lack of CREDIBILITY has a cause... lack of FOCUS. If I have a particular thing I'd like to improve in my life or business, wrongly or rightly, I will seek out and trust the advice of a SPECIALIST over a GENERALIST any day of the week. And that's the problem - LIFE, MARKETING and BUSINESS - is just too general. If you want to become truly attractive and have CREDIBILITY you need to stand for something. If you're a generic life coach then know this. People want to be able to turn to someone for a SPECIFIC area of LIFE - this could be relationships, health, wealth etc. The same is true if you're a generic business or marketing consultant. People want to find the person who can help them with a SPECIFIC challenge unique to their BUSINESS. You could choose a niche based on a situation - say Legalised Tax Dodging, Setting Up Automated Business Systems, Getting People Working Harder, Cutting Marketing Costs etc. or you could focus on a particular business-type such as - Solo Business Owners, Entrepreneurs, Manufacturing Companies, Coaches, Speakers etc. So ditch the shopping list right now - you can't be the best at everything - and even if you are no-one will believe you. Choose to be the best (or look the best) at ONE thing. Because as soon as you focus, your CREDIBILITY will skyrocket. You'll have instant ATTRACTION just by getting clear about who you are, what you do and who you do it for. Let me introduce Mollie McDonald She has a fun, rewarding job and makes all the money she needs. She gets to add value and improve people's lives every day. She loves her job and I'd hazard a guess that she gets as much, if not more, satisfaction than any Life Coach does from her work. And yes... she gets to coach, cajole, support and work with inspired clients who want to make a change in exactly the same manner. Is she doing anything drastically different to all the Life Coaches who are struggling? I know she's not! But she has done ONE thing differently. She's tapped into a profitable niche and provided a solution to a genuine gap in a considerably HUGE marketplace. In fact 90% of New Year's Resolutions lead into this one niche perfectly. Mollie is a slimming coach. She reveals how she does it here... http://www.bookshaker.com/product_info.php?products_id=60 Finally, 4 top tips for finding your niche... 1. "Me Too" businesses are never in as high demand as unique specialists 2. Would you trust your GP (General Doctor) to do brain surgery or would you prefer to be in the hands of a brain specialist? 3. People don't buy coaching/consulting etc. - they buy the solution. What's their big challenge and what's your solution? 4. When you get VERY focused on solutions to problems - you'll be able to make a strong "Targeted Promise". The result? People will seek you out! Why do some people seem to magically attract new business while others face rejection after rejection? Can you really get more business success by doing and spending less? The Answer Is Yes ==> http://www.gorillaswantbananas.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= (c) Debbie Jenkins. All Rights Reserved. http://www.bookshaker.com REPRINT GUIDELINES Who Will Buy from You? ILITY
you need to stand for something. If you're a generic life
coach then know this. People want to be able to turn to
someone for a SPECIFIC area of LIFE - this could be
relationships, health, wealth etc.At this point, you should know that your business will contribute to your ideal life and exactly what benefits you plan to offer to your customers. So who exactly are these customers, and how will you go about reaching them?Avoid the urge to appeal to a broad audience. In fact, you should seek to appeal to the narrowest possible audience. Yes, this does reduce the size of your potential market. On the other hand, think of this as a distillation process that will allow you to spend less on your marketing and get far better The same is true if you're a generic business or marketing consultant. People want to find the person who can help them with a SPECIFIC challenge unique to their BUSINESS. You could choose a niche based on a situation - say Legalised Tax Dodging, Setting Up Automated Business Systems, Getting People Working Harder, Cutting Marketing Costs etc. or you could focus on a particular business-type such as - Solo Business Owners, Entrepreneurs, Manufacturing Companies, Coaches, Speakers etc. So ditch the shopping list right now - you can't be the best at everything - and even if you are no-one will believe you. Choose to be the best (or look the best) at ONE thing. Because as soon as you focus, your CREDIBILITY will skyrocket. You'll have instant ATTRACTION just by getting clear about who you are, what you do and who you do it for. Let me introduce Mollie McDonald She has a fun, rewarding job and makes all the money she needs. She gets to add value and improve people's lives every day. She loves her job and I'd hazard a guess that she gets as much, if not more, satisfaction than any Life Coach does from her work. And yes... she gets to coach, cajole, support and work with inspired clients who want to make a change in exactly the same manner. Is she doing anything drastically different to all the Life Coaches who are struggling? I know she's not! But she has done ONE thing differently. She's tapped into a profitable niche and provided a solution to a genuine gap in a considerably HUGE marketplace. In fact 90% of New Year's Resolutions lead into this one niche perfectly. Mollie is a slimming coach. She reveals how she does it here... http://www.bookshaker.com/product_info.php?products_id=60 Finally, 4 top tips for finding your niche... 1. "Me Too" businesses are never in as high demand as unique specialists 2. Would you trust your GP (General Doctor) to do brain surgery or would you prefer to be in the hands of a brain specialist? 3. People don't buy coaching/consulting etc. - they buy the solution. What's their big challenge and what's your solution? 4. When you get VERY focused on solutions to problems - you'll be able to make a strong "Targeted Promise". The result? People will seek you out! Why do some people seem to magically attract new business while others face rejection after rejection? Can you really get more business success by doing and spending less? The Answer Is Yes ==> http://www.gorillaswantbananas.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= (c) Debbie Jenkins. All Rights Reserved. http://www.bookshaker.com REPRINT GUIDELINES Business Relationship Germs be the best (or look the best) at ONE thing.
Because as soon as you focus, your CREDIBILITY will
skyrocket. You'll have instant ATTRACTION just by getting
clear about who you are, what you do and who you do it for.In management seminars I often compare debt to an infection. A reasonable amount of debt will not kill a business, but too much debt will. While most businesses carry a substantial amount of debt from time to time, it must be maintained in an acceptable relationship to stockholder’s equity.Infection is also a threat in business relationships. How serious the illness your business’ relationships experience depends on how effective management is at controlling business relationship germs that are spread around in the normal co Let me introduce Mollie McDonald She has a fun, rewarding job and makes all the money she needs. She gets to add value and improve people's lives every day. She loves her job and I'd hazard a guess that she gets as much, if not more, satisfaction than any Life Coach does from her work. And yes... she gets to coach, cajole, support and work with inspired clients who want to make a change in exactly the same manner. Is she doing anything drastically different to all the Life Coaches who are struggling? I know she's not! But she has done ONE thing differently. She's tapped into a profitable niche and provided a solution to a genuine gap in a considerably HUGE marketplace. In fact 90% of New Year's Resolutions lead into this one niche perfectly. Mollie is a slimming coach. She reveals how she does it here... http://www.bookshaker.com/product_info.php?products_id=60 Finally, 4 top tips for finding your niche... 1. "Me Too" businesses are never in as high demand as unique specialists 2. Would you trust your GP (General Doctor) to do brain surgery or would you prefer to be in the hands of a brain specialist? 3. People don't buy coaching/consulting etc. - they buy the solution. What's their big challenge and what's your solution? 4. When you get VERY focused on solutions to problems - you'll be able to make a strong "Targeted Promise". The result? People will seek you out! Why do some people seem to magically attract new business while others face rejection after rejection? Can you really get more business success by doing and spending less? The Answer Is Yes ==> http://www.gorillaswantbananas.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= (c) Debbie Jenkins. All Rights Reserved. http://www.bookshaker.com REPRINT GUIDELINES Personal Diamond Awards e and provided a solution to a genuine gap
in a considerably HUGE marketplace. In fact 90% of New
Year's Resolutions lead into this one niche perfectly.The Olympic Games are a global celebration of challenge, performance and achievement. Around the world, viewers thrill to see who takes home the Bronze, Silver and Gold.I enjoy looking deeper, silently granting ‘Personal Diamond Awards’ to anyone who goes faster, higher or longer and achieves a ‘personal best’.What would the Olympics be like if we officially included the Personal Diamond Awards?Imagine an athlete who wins the bronze medal as well as a Personal Diamond. How would that athlete react? How might the au Mollie is a slimming coach. She reveals how she does it here... http://www.bookshaker.com/product_info.php?products_id=60 Finally, 4 top tips for finding your niche... 1. "Me Too" businesses are never in as high demand as unique specialists 2. Would you trust your GP (General Doctor) to do brain surgery or would you prefer to be in the hands of a brain specialist? 3. People don't buy coaching/consulting etc. - they buy the solution. What's their big challenge and what's your solution? 4. When you get VERY focused on solutions to problems - you'll be able to make a strong "Targeted Promise". The result? People will seek you out! Why do some people seem to magically attract new business while others face rejection after rejection? Can you really get more business success by doing and spending less? The Answer Is Yes ==> http://www.gorillaswantbananas.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= (c) Debbie Jenkins. All Rights Reserved. http://www.bookshaker.com REPRINT GUIDELINES Do You Need an MBA to Run a Successful Business, or Vision? eople seem to magically attract new
business while others face rejection after rejection?
Can you really get more business success by doing
and spending less? The Answer Is Yes ==>
http://www.gorillaswantbananas.comIs a strong vision for your business more important than an MBA? Should you go to school or go to the school of hard knocks?When the cost for an MBA ranges from $15,000 to $50,000, you need to consider whether the traditional MBA program will meet your needs as a business owner.First, please keep in mind that most business school programs are not designed to teach you how to start a business, but how to contribute to running and managing an existing large company. Starting a business from scratch requires a completely d =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= (c) Debbie Jenkins. All Rights Reserved. http://www.bookshaker.com REPRINT GUIDELINES
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