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How to Interview Successfully and get the Job!
The aim of this article is to help you learn how to develop your interviewing skills and secure the position that you are seeking. This article is intended for professional’s young and old alike.The first thing that you have to do is know yourself. If you do not know yourself then you will not be able to present yourself to others. It does not matter at all what kind of job or position that you are applying for, what is important is that you know yourself and that you a

ces in the future to them?

What is the next step for the agent?

Do you want them to participate in future classes? Do you want them to meet with you and discuss how to form a working relationship?

After writing your outline using these questions, you’re ready to begin filling in the gaps. You’ll find it easier to do than skipping the outline process altogether. I suggest you keep your information limited to 30 minutes, which means you’re only teaching about 20 minutes worth of material – just enough to teach one solid concept.

Retention of information is much easier when you cover less material, besides if you’re class is helpful

Ten Important Ingredients For Your Strategic Marketing Plan
Strategic thinking is very important in developing an effective marketing plan for your business. You need to think about a compelling Unique Selling Proposition (USP); an effective positioning statement; and a strategic integrated marketing communications approach. Writing a Strategic Marketing Plan is about understanding the needs and desires of your customers and clients, and showing them how your product and/or service will satisfy the needs of your customers and clients and

Teaching to a group of prospects, large or small, can be a quick way to establish credibility and differentiate from competitors. Besides, teaching, next to writing, is a powerful method that promotes you as being a specialist.
Teaching Makes You Memorable
Being memorable is one of the toughest aspects to marketing. For example, if you mailed fliers to your prospects last week, how many do you think still remember it? Can you recall the billboard or the ad on the city bus you saw coming to work today? Here today, gone tomorrow is often the results of our marketing tactics.
Teaching, on the other hand, is different. Remember when you were in school? Who was your favorite teacher? I’ll bet that one or two names and faces come to mind. Teaching is memorable and one of the few marketing strategies that can have a long-term impact.
The way to get noticed and stand out is to do the things that many loan officers won’t do. Teaching is one of them. Many perceive it to be too much work or that they don’t have the confidence. Yet, teaching is a strategy that makes your services most visible and memorable.
Take one of my clients for example; he used teaching as his promotional strategy for attracting agents. What’s most fascinating is that he hasn’t taught his class for over 10 months, and he still gets a call every week from a different agent who attended and now needs his help. Not only do agents perceive him as a teacher, but also view him as an expert.
Be a Subject Matter Expert
One of your marketing objectives is to be recognized as a subject matter expert, someone perceived as being an expert on a particular subject. I believe that everyone, including you, has an area of interest that can be developed into a curriculum and taught to others.
Course Outline
If you already know your subject matter, than you’re ready to write a course outline. Whenever I write a course I use these four questions that always help me come up with the outline and cuts my time in half.
Who is your targeted audience?
Are you teaching new or experienced agents? Are you teaching agents who solely focus on listings or buyers? Do you only want to target agents who farm a certain geographic area or demographic?
What are your learning objectives?
At the end of the training, what are the one, two or three concepts each participant should have learned? Do these concepts support your subject matter?
What do you want to accomplish?
Is this your way of introducing your services? Do you expect to walk away with loan applications? Do you want permission for each agent to market your services in the future to them?
What is the next step for the agent?
Do you want them to participate in future classes? Do you want them to meet with you and discuss how to form a working relationship?
After writing your outline using these questions, you’re ready to begin filling in the gaps. You’ll find it easier to do than skipping the outline process altogether. I suggest you keep your information limited to 30 minutes, which means you’re only teaching about 20 minutes worth of material – just enough to teach one solid concept.
Retention of information is much easier when you cover less material, besides if you’re class is helpful,
Your Business's Reputation: An Invisible (yet essential) Asset
If you were to ask your employees or your customers what they thought of your business, what do you think they would say? Do you think they would be as positive if they were asked the same question by a stranger who happens to be a potential buyer of your business?Not knowing the kind of reputation your business has can come back to bite you when you decide to sell. Most people interested in buying a small business (or even a large one) will do some investigating
was your favorite teacher? I’ll bet that one or two names and faces come to mind. Teaching is memorable and one of the few marketing strategies that can have a long-term impact.
The way to get noticed and stand out is to do the things that many loan officers won’t do. Teaching is one of them. Many perceive it to be too much work or that they don’t have the confidence. Yet, teaching is a strategy that makes your services most visible and memorable.
Take one of my clients for example; he used teaching as his promotional strategy for attracting agents. What’s most fascinating is that he hasn’t taught his class for over 10 months, and he still gets a call every week from a different agent who attended and now needs his help. Not only do agents perceive him as a teacher, but also view him as an expert.
Be a Subject Matter Expert
One of your marketing objectives is to be recognized as a subject matter expert, someone perceived as being an expert on a particular subject. I believe that everyone, including you, has an area of interest that can be developed into a curriculum and taught to others.
Course Outline
If you already know your subject matter, than you’re ready to write a course outline. Whenever I write a course I use these four questions that always help me come up with the outline and cuts my time in half.
Who is your targeted audience?
Are you teaching new or experienced agents? Are you teaching agents who solely focus on listings or buyers? Do you only want to target agents who farm a certain geographic area or demographic?
What are your learning objectives?
At the end of the training, what are the one, two or three concepts each participant should have learned? Do these concepts support your subject matter?
What do you want to accomplish?
Is this your way of introducing your services? Do you expect to walk away with loan applications? Do you want permission for each agent to market your services in the future to them?
What is the next step for the agent?
Do you want them to participate in future classes? Do you want them to meet with you and discuss how to form a working relationship?
After writing your outline using these questions, you’re ready to begin filling in the gaps. You’ll find it easier to do than skipping the outline process altogether. I suggest you keep your information limited to 30 minutes, which means you’re only teaching about 20 minutes worth of material – just enough to teach one solid concept.
Retention of information is much easier when you cover less material, besides if you’re class is helpful
Will a Personality Test Help You Find a Career?
The short answer is yes and no. Many people take personality tests such as the Myers-Briggs® to help them in their career searches. Here are some arguments for and against relying on such tests:On the "yes" side, it's a well-known phenomenon in the world of work that birds of a feather flock together. That means certain personality types congregate in higher percentages in some careers more than in others. For example, there is a personality type that is quite common am
k from a different agent who attended and now needs his help. Not only do agents perceive him as a teacher, but also view him as an expert.
Be a Subject Matter Expert
One of your marketing objectives is to be recognized as a subject matter expert, someone perceived as being an expert on a particular subject. I believe that everyone, including you, has an area of interest that can be developed into a curriculum and taught to others.
Course Outline
If you already know your subject matter, than you’re ready to write a course outline. Whenever I write a course I use these four questions that always help me come up with the outline and cuts my time in half.
Who is your targeted audience?
Are you teaching new or experienced agents? Are you teaching agents who solely focus on listings or buyers? Do you only want to target agents who farm a certain geographic area or demographic?
What are your learning objectives?
At the end of the training, what are the one, two or three concepts each participant should have learned? Do these concepts support your subject matter?
What do you want to accomplish?
Is this your way of introducing your services? Do you expect to walk away with loan applications? Do you want permission for each agent to market your services in the future to them?
What is the next step for the agent?
Do you want them to participate in future classes? Do you want them to meet with you and discuss how to form a working relationship?
After writing your outline using these questions, you’re ready to begin filling in the gaps. You’ll find it easier to do than skipping the outline process altogether. I suggest you keep your information limited to 30 minutes, which means you’re only teaching about 20 minutes worth of material – just enough to teach one solid concept.
Retention of information is much easier when you cover less material, besides if you’re class is helpful
Pricing in a Chaotic World
How many times have you and your company, debated and fought over the potential outcomes of a particular pricing strategy, only to have seemingly random, unpredictable factors rear their ugly heads? How many analytical tools have you used: game theory, forecasting, market research, decision-tree analyses,… only to realize that none of these was able to help predict much beyond the next quarter or less. Welcome to our wonderful world of chaos!So what is happening? Just as i
my time in half.
Who is your targeted audience?
Are you teaching new or experienced agents? Are you teaching agents who solely focus on listings or buyers? Do you only want to target agents who farm a certain geographic area or demographic?
What are your learning objectives?
At the end of the training, what are the one, two or three concepts each participant should have learned? Do these concepts support your subject matter?
What do you want to accomplish?
Is this your way of introducing your services? Do you expect to walk away with loan applications? Do you want permission for each agent to market your services in the future to them?
What is the next step for the agent?
Do you want them to participate in future classes? Do you want them to meet with you and discuss how to form a working relationship?
After writing your outline using these questions, you’re ready to begin filling in the gaps. You’ll find it easier to do than skipping the outline process altogether. I suggest you keep your information limited to 30 minutes, which means you’re only teaching about 20 minutes worth of material – just enough to teach one solid concept.
Retention of information is much easier when you cover less material, besides if you’re class is helpful
Your Business's Reputation: An Invisible (yet essential) Asset
If you were to ask your employees or your customers what they thought of your business, what do you think they would say? Do you think they would be as positive if they were asked the same question by a stranger who happens to be a potential buyer of your business?Not knowing the kind of reputation your business has can come back to bite you when you decide to sell. Most people interested in buying a small business (or even a large one) will do some investigating
ces in the future to them?
What is the next step for the agent?
Do you want them to participate in future classes? Do you want them to meet with you and discuss how to form a working relationship?
After writing your outline using these questions, you’re ready to begin filling in the gaps. You’ll find it easier to do than skipping the outline process altogether. I suggest you keep your information limited to 30 minutes, which means you’re only teaching about 20 minutes worth of material – just enough to teach one solid concept.
Retention of information is much easier when you cover less material, besides if you’re class is helpful, they’ll want you to return to teach it again. Aha! - Your hidden agenda.
Soon thereafter, you can approach brokers and solicit invitations to begin teaching your class to agents. Brokers, particularly independent agencies unaffiliated with a national franchise, are most likely to accept your invitation to teach since their training resources are limited.

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