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  • Member You - Beer Coasters Will Drive Visitors to You

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    e coaster on the table. With your brewery’s website address prominently advertised, the message is immediate. Integrating creative ideas such as contests, merchandise sales an
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    If you want more traffic on your beer label’s website, the simple, useful and well-accepted beer coaster may be the answer! A recent German market survey describes the beer coaster as one of the consumers’ favorite forms of advertising. Survey participants classified beer coaster ads as entertaining, eye-catching, appealing and non-intrusive. More than 50% would take a coaster home with them – and they’re a lot more useful than a soggy cocktail napkin. Their durability is what makes coasters a viable advertising format.

    The direct marketing situation is ideal. Your customers come across a beer coaster in their free time in a relaxed atmosphere where their attention will be drawn to the coaster on the table. With your brewery’s website address prominently advertised, the message is immediate. Integrating creative ideas such as contests, merchandise sales and

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    aster as one of the consumers’ favorite forms of advertising. Survey participants classified beer coaster ads as entertaining, eye-catching, appealing and non-intrusive. More than 50% would take a coaster home with them – and they’re a lot more useful than a soggy cocktail napkin. Their durability is what makes coasters a viable advertising format.

    The direct marketing situation is ideal. Your customers come across a beer coaster in their free time in a relaxed atmosphere where their attention will be drawn to the coaster on the table. With your brewery’s website address prominently advertised, the message is immediate. Integrating creative ideas such as contests, merchandise sales an

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    than 50% would take a coaster home with them – and they’re a lot more useful than a soggy cocktail napkin. Their durability is what makes coasters a viable advertising format.

    The direct marketing situation is ideal. Your customers come across a beer coaster in their free time in a relaxed atmosphere where their attention will be drawn to the coaster on the table. With your brewery’s website address prominently advertised, the message is immediate. Integrating creative ideas such as contests, merchandise sales an

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    .

    The direct marketing situation is ideal. Your customers come across a beer coaster in their free time in a relaxed atmosphere where their attention will be drawn to the coaster on the table. With your brewery’s website address prominently advertised, the message is immediate. Integrating creative ideas such as contests, merchandise sales an

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    e coaster on the table. With your brewery’s website address prominently advertised, the message is immediate. Integrating creative ideas such as contests, merchandise sales and the promise of details on your website will prompt the customer to visit the site and extend the temporal attachment to the advertising medium. If you have joined the growing number of companies buying advertising space on the beer home page you will see how beer coasters or beer mats drive up the traffic count.

    The next step is getting your beer mats under the noses of your target audience. Of course it is common practice to supply beer coasters to the brew pubs, restaurants and clubs that sell your beer. Let’s extend the market! Do you sell your product in cyber-pubs, or non-alcoholic beverages in cyber-cafes? Providing coasters to these venues is a marketing opportunity that is b

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