Member You - Business

Getting Your Price Right - Is Your Business Really Profitable?
My business is profitable, why bother?Yes, but is your business profitable enough? Even when you earn a decent living now, you cannot be quite sure that your business is as profitable as it ought to be.You know your price is right when you can say yes to the following questions:Are you sure that you will be able to retire comfortably?Are you sure that you will be able to make the investments in the coming years, necessary to continue your business?Are you sure that you will be able (financially) to hire the people you need?Are you sure your business is profitable enough for a possible future buyer?Are you making a decent living yourself?Are there any existing loans and can you service them?Is your business competiti

u are an expert in meeting the needs of your target market. You have to provide reasons for clients and prospects to visit your site and visit it often. Provide content that allows them to become knowledgeable about investing and how investments are managed. You should have articles and reports that keep them informed on the different kinds of investments available. Try offering reports on the basics of investing. Provide examples of different types asset allocations for different types of clients. Provide case studies of problems that clients face and how through planning they were able to overcome them. Provide lin

The Yukon Spirit: Nurturing Entrepreneurs
What defines the entrepreneurial spirit? Drive, focus, innovation, can-do attitude, self-determination and the desire to be different. If you demonstrate these qualities you might be an entrepreneurial spirit. It doesn't matter whether you run your own business or if you work for someone else.What creates the entrepreneurial spirit? Are you born with it or is it determined by your environment? I believe it is both. The environment can help to nurture the spirit within you. The perfect environment to nurture that spirit is the Yukon Territory of Canada.The Yukon is a breath-taking land of extremes and hardy spirit to match. Winter temperatures range from -60C to summer days in the thirties. Winter days shorten to five hours of sunlight while the mid summer sun shines for almost 24 hours a day. You will

If your clients are not referring business to you. You may be lacking the credibility, trust and loyalty needed for them to refer you to others. Clients will not always tell you that they do not feel that you are doing a satisfactory job with their business.

How well do you really know your clients?
Do you have an understanding of the challenges that your clients are currently facing? Do you take the time to ask them what they need from you and how you better serve them? Do you know how they feel about money? To truly understand your clients you must focus on your client relationships. Get to know your clients very well. You should your clients and contact them often. According to CEG Worldwide you should have an average of 28 contacts in a one year period with your clients to be truly successful. You are not looking to just contact your clients. You want quality contacts with your clients. Ask them about their lives and challenges they are facing. Do you know your client’s lifestyles, values, and attitudes? Where do they see themselves and their finances in 10, 20 years? How do they see their lives after retirement? Are you taking the time to really get to know your clients or just managing their money and sending them reports? You should know your clients inside and out.

What are clients looking for in an Advisor?
Your clients are looking for advisors who will:
● Treat them as people and not just another case
● Listen to what they have to say
● Provide useful relevant information that they can use
● Be easy to do business with
● Be available when they need them
● Show consistent performance
● Ask them questions
● Speak their language
● Keep them informed
● Provide solutions tailor made to their problems
● Show their expertise and knowledge
● Demonstrate shared basic core values, common ground, and personal goals
● Make them feel that they are being taken care of
● Go the extra mile

Building Credibility, Trust and Loyalty with your clients.
So how do you go about building the king relationship with your clients that leads them to sending your referrals.

Ways that you to build credibility with your clients:
Your company website: It should be well-designed and updated on a regular basis. You website should demonstrate to visitors and clients that you are an expert in meeting the needs of your target market. You have to provide reasons for clients and prospects to visit your site and visit it often. Provide content that allows them to become knowledgeable about investing and how investments are managed. You should have articles and reports that keep them informed on the different kinds of investments available. Try offering reports on the basics of investing. Provide examples of different types asset allocations for different types of clients. Provide case studies of problems that clients face and how through planning they were able to overcome them. Provide link

The Power of Focus
I am frequently asked what it takes to increase productivity and to catalyze change within an organization. My answer is simple…Become very, very focused. Focus has always been a characteristic that has served me well. In my life focus results in aligned priorities, order, discipline and productivity. Those things in turn result in balance and happiness. That sounds simple enough doesn’t it? Then why is it so hard for executives and entrepreneurs to stay focused? There are two primary reasons that professionals cannot maintain their focus:1. Successful people tend to be energetic, creative, intelligent and have bias toward action. That combination of personality traits combined with the pace at which business operates today can cause even the best and brightest to lose focus and in turn lose productivity, an

ents very well. You should your clients and contact them often. According to CEG Worldwide you should have an average of 28 contacts in a one year period with your clients to be truly successful. You are not looking to just contact your clients. You want quality contacts with your clients. Ask them about their lives and challenges they are facing. Do you know your client’s lifestyles, values, and attitudes? Where do they see themselves and their finances in 10, 20 years? How do they see their lives after retirement? Are you taking the time to really get to know your clients or just managing their money and sending them reports? You should know your clients inside and out.

Building Credibility, Trust and Loyalty with your clients.
So how do you go about building the king relationship with your clients that leads them to sending your referrals.

Employee Benefit Surveys
Employee benefits are an integral part of overall employee satisfaction. Pay and benefits greatly influence an employee’s productivity, loyalty, turnover, and morale. Most companies pay competitive salaries but fail to understand what motivates employees in the form of benefits. Benefits can be optional, and differ largely from one company to another, depending on the size of the organization, the type of industry, and the profit/non-profit categorization. Common benefits include health insurance, retirement benefits, child-care services, stock options, disability, paid leave, and fringe benefits.Employee benefit surveys are meant to understand the employees’ feelings towards the benefits offered by the company. Such surveys would help the employers to understand the exact components in the benefit programs

them reports? You should know your clients inside and out.

Building Credibility, Trust and Loyalty with your clients.
So how do you go about building the king relationship with your clients that leads them to sending your referrals.

Forgivable Wickedness - How Can You Not Market Your Business
We’ve all had those moments when we forget to say something about our business. Ooops! We missed a grand opportunity to invite a new customer, or remind an old customer of some wonderful new delicacy we wanted to share with them.You now have an opportunity to make a difference and do something about those oversights we’ll refer to as forgivable wickedness. Provided you promise to dip your fingers in the chocolate forgiveness and lick the delicious decadence off, while you exercise your marketing expertise in the future.1) Gorge Yourself on Marketing DelicaciesKnow your company. What do you do? Write it down. Edit your information until you develop a savory tidbit of RICH Chocolate Decadence you MUST share about your company. Most Marketers refer to this Delightful Morsel as an Elevator Speech.

lems
● Show their expertise and knowledge
● Demonstrate shared basic core values, common ground, and personal goals
● Make them feel that they are being taken care of
● Go the extra mile

Building Credibility, Trust and Loyalty with your clients.
So how do you go about building the king relationship with your clients that leads them to sending your referrals.

Stop Beating Around the Bush
Despite all of the different methods of advertising, it comes down to two basic forms: Direct Response or Image. For most everyone who reads this, direct response is absolutely the only form you ever, EVER want to do. Unless you’re Nike or McDonalds and have spent a bazillion dollars on building your brand, image advertising is a colossal waste of time and money.For discussion purposes, image advertising, is that soft, feel good kind of ad that makes people see you in a real human light. See: white doves in funeral marketing pieces—car dealership finance specialists smiling while shaking hands with a happy, satisfied customer. It won’t work . Stay clear.Direct response, as its name implies, is a call to action. In its most rudimentary form, it’s a time-sensitive pizza coupon, an oil change discount

Write articles and get them published in the type of publications that your clients read. Don’t forget to have your articles published in trade magazines, local business magazines and newspapers. Write reports and white papers on industry topics and have them published. Every article, report or white paper should address a topic that is of interest to your target market. Provide valuable information that will fill and need or solve a problem. Include all articles, reports and white papers on your website.

Provide seminars and speeches on topics of interest to clients and prospective clients. Provide transcripts on your website, along with video and audio recording. Try giving speeches and seminars to associations and civic groups your clients and prospects are members. Make the seminar informative, but also leaves them with the desire to do business with you. You should also have a way to get contact information so that you can add prospects to your database. Provide workbooks for clients and prospects to use to help them understand their finances and goals.

Become a guest on television and radio shows. Provide transcripts, video and audio clips of your interviews. Becoming a quest or hosting your own television/radio show causes your credibility to jump greatly.

Ways to build trust with your clients and prospective clients. The way that you build trust with you clients is by contacting them often. You should become very familiar to your clients and come to mind first, when it comes to their finances.

Offer a monthly e-zine or e-mail newsletter. This will give you 12 changes to show your expertise, let your clients know that you understand their needs and have the solutions to their problems. You can also use the e-zine/newsletter to let clients know of upcoming seminars, workshops and important news concerning your business or investments.

Send quarterly reports and call each client to discuss any questions or concerns that they may have. You should meet with your client face-t-face at least once a year.

Send reprints of articles you have had published and where you are quoted as an expect of subjects of interest to them.

Get to know your clients and prospects. Ask them questions about themselves, lifestyle, motivations and desires. If you read an article on a subject that you kn

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It is very important to identify and analyze why certain businesses fail, so that we can learn from their mistakes and take guidance from the successful ones.

Online magazine subscription retailer (Magmall.com) is relaunching its discount savings service with a brand new focus on customer service oriented benefits. Like the bionic man, the site has undergone a transformation and is faster, better and easier to use and subscribers can now change addresses and renew subscriptions year after year with MagMall's free online account manager.

The life coaching field has experienced exponential growth in the last two decades. As the demand for coaching services increases, so does competition between coaches. As such, coaches are increasingly seeking to improve their marketing efforts ...

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