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Member You - How Much Is A Customer Worth?
The unbelievable results achieved by the pioneers of the Six Sigma management methodology and implementation were not realized overnight. Concerted efforts of by the entire organization and unwavering support by top management over a long peri
(2) Foot In The Door Value: When you land your first client in show business, the rest of the industry feels you’re an insider, and doors that were tightly sealed, now becom
It seems almost every day new internet marketing guru's are showing up all over the internet. While learning to market online is an admirable thing for an MLM Distributor to do one of the biggest problems that arises is that people who are att
The main question is how much revenue and profitability will come from this person or company over an expected period of time?
The equation is simple: Annual Profit Times Expected Life Equals Total Expected Value.
Useful as the resulting statistic can be in respect to setting marketing and service budgets, it is too simplistic to capture some of the subtler aspects of customer value.
Here is a short list of five other considerations:
(1) Follow The Leader Value: As a consultant, when my client list started to feature names such as Xerox, DuPont, Kraft, and others, it was money in the bank. Other large companies began to be comfortable hiring me because I was pre-screened by their peer group, and smaller companies found the larger names impressive.
(2) Foot In The Door Value: When you land your first client in show business, the rest of the industry feels you’re an insider, and doors that were tightly sealed, now become
Partnerships are essential in our emerging digital age.Small players with good partnerships can grab precious market share from larger, established names. Digital commerce rewards innovation and collaboration, not old buildings and tra
The equation is simple: Annual Profit Times Expected Life Equals Total Expected Value.
Useful as the resulting statistic can be in respect to setting marketing and service budgets, it is too simplistic to capture some of the subtler aspects of customer value.
Here is a short list of five other considerations:
(1) Follow The Leader Value: As a consultant, when my client list started to feature names such as Xerox, DuPont, Kraft, and others, it was money in the bank. Other large companies began to be comfortable hiring me because I was pre-screened by their peer group, and smaller companies found the larger names impressive.
(2) Foot In The Door Value: When you land your first client in show business, the rest of the industry feels you’re an insider, and doors that were tightly sealed, now becom
I began my venture into cyber space having some knowledge about computer but I didn't know a thing about the Internet.One of the very first things I learned soon was that the Internet can be a very lonely and impersonal world. When I st
Here is a short list of five other considerations:
(1) Follow The Leader Value: As a consultant, when my client list started to feature names such as Xerox, DuPont, Kraft, and others, it was money in the bank. Other large companies began to be comfortable hiring me because I was pre-screened by their peer group, and smaller companies found the larger names impressive.
(2) Foot In The Door Value: When you land your first client in show business, the rest of the industry feels you’re an insider, and doors that were tightly sealed, now becom
A friend has informed you that there is a job opening in his office. You’re intrigued, especially since it seems as if it is time to move on from your current job. You immediately begin the process of applying for the position, drafting your
(2) Foot In The Door Value: When you land your first client in show business, the rest of the industry feels you’re an insider, and doors that were tightly sealed, now becom
DO trim your resume back to the most recent 10, 15, or 20 years. Your resume is a marketing document. It is NOT an autobiography. Readers want to know what you have done recently to add value in the companies you have been ass
(2) Foot In The Door Value: When you land your first client in show business, the rest of the industry feels you’re an insider, and doors that were tightly sealed, now become penetrable.
(3) “Pride” Value: I did a major program for the U.S. Navy as part of an elite team. We trained 18,000 senior managers in 18 months, with extraordinary results. I’m very proud of that client, and that project.
(4) Educational Value: We learn from our customers, and some have great lessons to teach us. I’ve been able to work with some of the best people in sales and customer service, and I think their contribution to my thinking shows.
(5) Altruistic Value: If you’re helping your alma mater to raise funds for an important purpose, you’re doing something good, and perhaps even noble. You don’t expect your entire reward to be denominated in dollars.
So, the next time you’re pursuing a client, or you’re calculating the cost of keeping one, consider this short list.
It may give you greater insight
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