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Member You - Marketing Mind vs Emotion
Many ask the question: 'When should I start the attempt to close the sale?' The simple answer is that the close starts at the beginning o
Try to keep as much of a balance of safety and comfort with
Some companies' Achilles' heels are their accounts receivables, poor credit control or weak administration of credit policy. These weakne
- one third chose where to shop based upon emotional factors,
- one fourth chose based on logical factors,
- the rest on both.
What this means is that price and other rational factors like selection only won 25% of the time. It also means that emotional values like comfort, safety, convenient location, friendly people, fun, excitement, soft music, etc. only won out 33% of the time! This also means that 42% take both factors into consideration. If you only offer discounts, and your location stinks, your music is as loud, as are your people – you limit yourself to 25% of the potential customer pie.
Try to keep as much of a balance of safety and comfort with
This question appeared on a blog recently, and of course it caught my interest as it was framed in terms of Emotional Intelligence.
- one third chose where to shop based upon emotional factors,
- one fourth chose based on logical factors,
- the rest on both.
What this means is that price and other rational factors like selection only won 25% of the time. It also means that emotional values like comfort, safety, convenient location, friendly people, fun, excitement, soft music, etc. only won out 33% of the time! This also means that 42% take both factors into consideration. If you only offer discounts, and your location stinks, your music is as loud, as are your people – you limit yourself to 25% of the potential customer pie.
Try to keep as much of a balance of safety and comfort with
Do you remember the last time you went to the Super Market or Shopping Mall? you might recall many of the students furniture, chairs, tel
What this means is that price and other rational factors like selection only won 25% of the time. It also means that emotional values like comfort, safety, convenient location, friendly people, fun, excitement, soft music, etc. only won out 33% of the time! This also means that 42% take both factors into consideration. If you only offer discounts, and your location stinks, your music is as loud, as are your people – you limit yourself to 25% of the potential customer pie.
Try to keep as much of a balance of safety and comfort with
It never fails.The Ad Agency spends countless man-hours sweating over the fine details. Things that no one would ever notice are
Try to keep as much of a balance of safety and comfort with
Hiring happy, optimistic job applicants can increase your company’s productivity and lower turnover. Plus, optimistic, confident employe
Try to keep as much of a balance of safety and comfort with selection and price, as much as you can while still conforming to your image. Remember, you can't be all things to all people, or you lose your identity.
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