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Member You - Boosting Your Bottom Line: The 9 Keys to Marketing Success
I am often asked to assist with writing business plans. While a business plan is often needed when you are getting financing for your business, I find that most business owners don’t find them very useful. Why not? Because usually they are written from a very long term frame (typically five years) and once they are written, they are put on a shelf and never looked at again. I’m going to suggest some ways that you can get more out of your business plan.1) Review your business plan frequently. Business plans aren’t meant to be sta
7. Set your priorities: Once you’ve got your goals and tactics in place you have got to put them in order. Write each one out on a separate piece of paper and shuffle them around. Look at each one and ask, “How important is this to my success in the next 3 months?” Use the ABCDE method o
Drawing people into a specific booth is often the main focus at any exhibition. This can be more easily achieved if you choose a theme for your exhibition table. You don’t have to go over-the-top, but themes allow people to equate your business with certain characteristics and help you embed your company name in their memory. You can use your Exhibition gifts to emulate a theme. Here are just a few great ideas for the next time you need a booth theme and gift ideas for an exhibition. Beach/Luau: A sunny beach theme, complete
1. Craft your vision statement: Answer the question, “Why does my company exist?” This is the heart and soul of your organization and the platform from which you should make every decision be it marketing, product development, or customer service related.
2. Identify your ideal client: Take a hard look again at why you’re in business in the first place. Then identify who’s really going to want what you’re selling. Who’s going to understand exactly where you’re coming from and jump at the chance to do business with you? If you can identify those quality consumers, you will have a much easier time finding them.
3. Target your SWOT (Strengths, Weaknesses, Opportunities, Threats): The first two components are internal--what’s going on inside of you and your company. The last two areas are external or the outside forces you must consider. There are unlimited applications for the SWOT exercise.
4. Ask, “What makes my company unique?” Why should anyone do business with you as opposed to your numerous competitors? Consider how you make decisions when faced with a choice between similar products from different manufacturers. How do you decide which car or soda to buy? Remember, each potential client asks the same question when they consider buying from you. How do you stand out? If Starbucks just sold cups of coffee, they would not have become the dominant force they are today.
5. Expand your possibilities: Think BIG. A gold fish will only grow as large as its environment allows. Slip the fish into a bigger bowl and watch it grow. The same is true of your marketing plan. Think conservatively and small and your business is likely to remain that way. Dare to dream and think large. You will never reach the big goal if you think it’s not possible.
6. Hone your goals & tactics: Using your vision statement as a compass point, ask what goals do you need to achieve in order to reach your vision? Remember to set SMART goals (specific, measurable, action-oriented, realistic, time sensitive). Once you have them all listed, ask, “If I accomplish every single one of these goals, will that guarantee success?” If the answer is not a resounding “Yes!” keep adding goals until you are satisfied. Next, break each goal down into the specific steps or tactics necessary to accomplish each goal. Ask, “If I finish every listed tactic will I reach this goal?” If the answer is no, keep breaking it down to the last detail.
7. Set your priorities: Once you’ve got your goals and tactics in place you have got to put them in order. Write each one out on a separate piece of paper and shuffle them around. Look at each one and ask, “How important is this to my success in the next 3 months?” Use the ABCDE method of
How to write a thank you letter to use after an interview, a phone interview, or even to someone who passed your name on to a hiring manager is an art that is not taught as often as it should be by placement services and others who help job seekers with finding jobs. They always cover the basics of resume writing, interview preparation, cover letter writing, how to create a reference sheet, and even how to prepare a salary history, which isn’t even required that often, but how to write a thank you letter is a subject that should be covere
3. Target your SWOT (Strengths, Weaknesses, Opportunities, Threats): The first two components are internal--what’s going on inside of you and your company. The last two areas are external or the outside forces you must consider. There are unlimited applications for the SWOT exercise.
4. Ask, “What makes my company unique?” Why should anyone do business with you as opposed to your numerous competitors? Consider how you make decisions when faced with a choice between similar products from different manufacturers. How do you decide which car or soda to buy? Remember, each potential client asks the same question when they consider buying from you. How do you stand out? If Starbucks just sold cups of coffee, they would not have become the dominant force they are today.
5. Expand your possibilities: Think BIG. A gold fish will only grow as large as its environment allows. Slip the fish into a bigger bowl and watch it grow. The same is true of your marketing plan. Think conservatively and small and your business is likely to remain that way. Dare to dream and think large. You will never reach the big goal if you think it’s not possible.
6. Hone your goals & tactics: Using your vision statement as a compass point, ask what goals do you need to achieve in order to reach your vision? Remember to set SMART goals (specific, measurable, action-oriented, realistic, time sensitive). Once you have them all listed, ask, “If I accomplish every single one of these goals, will that guarantee success?” If the answer is not a resounding “Yes!” keep adding goals until you are satisfied. Next, break each goal down into the specific steps or tactics necessary to accomplish each goal. Ask, “If I finish every listed tactic will I reach this goal?” If the answer is no, keep breaking it down to the last detail.
7. Set your priorities: Once you’ve got your goals and tactics in place you have got to put them in order. Write each one out on a separate piece of paper and shuffle them around. Look at each one and ask, “How important is this to my success in the next 3 months?” Use the ABCDE method o
I’ve been advising and counseling businesses on their Yellow Page advertising since 1976. During that period, I’ve placed ads in every media imaginable and consulted to over 7000 businesses. With those credentials, I feel capable and confident in recommending the easiest way to achieve a more successful marketing program. Whether it’s a newspaper, magazine, Yellow Page ad, or direct mailer, the headline is always king. It not only is the first thing seen, it sets the tone for the entire promotion that follows. Yet creating one, is the crit
5. Expand your possibilities: Think BIG. A gold fish will only grow as large as its environment allows. Slip the fish into a bigger bowl and watch it grow. The same is true of your marketing plan. Think conservatively and small and your business is likely to remain that way. Dare to dream and think large. You will never reach the big goal if you think it’s not possible.
6. Hone your goals & tactics: Using your vision statement as a compass point, ask what goals do you need to achieve in order to reach your vision? Remember to set SMART goals (specific, measurable, action-oriented, realistic, time sensitive). Once you have them all listed, ask, “If I accomplish every single one of these goals, will that guarantee success?” If the answer is not a resounding “Yes!” keep adding goals until you are satisfied. Next, break each goal down into the specific steps or tactics necessary to accomplish each goal. Ask, “If I finish every listed tactic will I reach this goal?” If the answer is no, keep breaking it down to the last detail.
7. Set your priorities: Once you’ve got your goals and tactics in place you have got to put them in order. Write each one out on a separate piece of paper and shuffle them around. Look at each one and ask, “How important is this to my success in the next 3 months?” Use the ABCDE method o
In this issue, I will share my experience acquired from the conglomerate and its operating companies. For the purpose of this article, I will articulate the Public Responsibility and Citizenship which is one of the Eleven Values and Concepts in Malcolm Baldrige Criteria. As before, I will use case studies to show how some of the companies implement them.To recap, below are the Eleven Core Values and Concepts of Baldrige Criteria:-Visionary Leadership | Customer-Driven Excellence | Organizational and Per
6. Hone your goals & tactics: Using your vision statement as a compass point, ask what goals do you need to achieve in order to reach your vision? Remember to set SMART goals (specific, measurable, action-oriented, realistic, time sensitive). Once you have them all listed, ask, “If I accomplish every single one of these goals, will that guarantee success?” If the answer is not a resounding “Yes!” keep adding goals until you are satisfied. Next, break each goal down into the specific steps or tactics necessary to accomplish each goal. Ask, “If I finish every listed tactic will I reach this goal?” If the answer is no, keep breaking it down to the last detail.
7. Set your priorities: Once you’ve got your goals and tactics in place you have got to put them in order. Write each one out on a separate piece of paper and shuffle them around. Look at each one and ask, “How important is this to my success in the next 3 months?” Use the ABCDE method o
The person you're interviewing with just made a joke. You think, are they trying to trick me into breaking my cool exterior-only so they can shout "AH HA-THEY were UNPROFESSIONAL" as soon as I walk out the door? Are they testing to see if I'll kiss up enough to laugh at everything they say?Especially if it just wasn't funny.The fact is that in most cases (the exceptions being where the humor is off color or offensive), the interviewer is simply trying to see what you're personality is like. They're trying to
7. Set your priorities: Once you’ve got your goals and tactics in place you have got to put them in order. Write each one out on a separate piece of paper and shuffle them around. Look at each one and ask, “How important is this to my success in the next 3 months?” Use the ABCDE method of prioritization. Sort them in groups of As, Bs, and Cs, based on importance. Ds are anything you can delegate. Es are anything you can eliminate. Next, prioritize within each group: A1, A2, A3. Finally, get to work. Even though you might be tempted, don’t move on to the Bs until you have completed all the A tasks.
8. Take action: One of the most critical steps in any marketing plan is to get your hands dirty and get started. The marketing plan that never reaches the public will net you zero sales. Learn to embrace the notion of “failure” as feedback on how to get it right. With this attitude, any setback becomes an opportunity to fine tune your plan and make it better. A parting anonymous quote: “Failing quickly is at least better than failing slowly.”
9. Be consistent and patient: Without these two pieces of the puzzle, your marketing plan is doomed to failure. Create a marketing plan that covers the next 12, 24, and 36 months. Once you have taken the time to unlock doors with the first 8 keys, use consistency and patience to broadcast your message to your customers. A client might need to encounter your message a minimum of 9 times before he/she is ready to buy. Therefore, understand that you will never know whether your plan is working within the first 60 days. Practice patience.
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