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  • Member You - Hints and Tips on Getting Publicity for Events

    Monopolies, Reality, OPEC and the FTC
    It is interesting the OPEC Nations and the cartel, which affects the quality of our daily lives, personal success, the number of people who can enter our middle class, and all of our businesses and industries including your job. In our country we have rules about monopolies that we enforce on every large super heavy weight
    rs

    No longer the only ganme in town of course, but still worthwhile. Two smaller adverts in What’s on over two weeks may well get better results than one larger one.

    Radio and Television

    You’ll need to think of a good angle to get editorial cover

    Are You Prepared For The Coming Knowledge Based Careers
    For the mid career professional, career and job changes have increasingly become a way of life. The Bureau of Labor Statistics reports that over the past 25 years, Baby Boomers have held an average of 10.5 jobs. That’s moving to a new position every 2.5 years! The impact to work/life balance, skills development, managing ch
    A) Background

    Unfortunately local newspapers - relied on for so long as the mainstay of event publicity - are beset by falling circulations and deteriorating editorial quality. The old discussions about paid papers versus free papers seem very dated - now it is more a question of trying new ways of attracting visitors to events.

    B) Today’s Publicity Plan

    What you do will of course depend on your budget and who you want to attract. If you are serious about publicity you will at least consider carefully the following elements:

    Posters:

    Can be displayed in shop windows, on roadside verges (you may need council permission), on community/parish noticeboards and other suitable sites. Remember to take them down after your event - nothing turns off the public more than out-of-date posters which can rightly be defined as litter. A4 posters can be printed up on a home printer - but remember not to try and squeeze in too much detail - your graphics and type should be large.

    Local Media (Advertising and Editorial):

    Newspapers

    No longer the only ganme in town of course, but still worthwhile. Two smaller adverts in What’s on over two weeks may well get better results than one larger one.

    Radio and Television

    You’ll need to think of a good angle to get editorial cover

    Ten Ways To Ensure Your Business Success in 2006
    It's a bright and shining new year, and you've got a clean slate. What will you do with this opportunity?Here are some ways to ensure your business success this year:1. Keep your business moving forwardIf you haven't set your goals for 2006, decide what you want NOW. Take out a notebook, put today's dat
    more a question of trying new ways of attracting visitors to events.

    B) Today’s Publicity Plan

    What you do will of course depend on your budget and who you want to attract. If you are serious about publicity you will at least consider carefully the following elements:

    Posters:

    Can be displayed in shop windows, on roadside verges (you may need council permission), on community/parish noticeboards and other suitable sites. Remember to take them down after your event - nothing turns off the public more than out-of-date posters which can rightly be defined as litter. A4 posters can be printed up on a home printer - but remember not to try and squeeze in too much detail - your graphics and type should be large.

    Local Media (Advertising and Editorial):

    Newspapers

    No longer the only ganme in town of course, but still worthwhile. Two smaller adverts in What’s on over two weeks may well get better results than one larger one.

    Radio and Television

    You’ll need to think of a good angle to get editorial cover

    Church Fund Raising Pit Falls - How to Have a Winning Fund Raiser
    If you are planning a church fund raising event you will not be alone. Church fund raising is one of the most popular fund raising projects today. There are so many options to choose from, but there are some limitations as well that you must consider. This article will expose some of the pit falls you should be aware of wh
    ng elements:

    Posters:

    Can be displayed in shop windows, on roadside verges (you may need council permission), on community/parish noticeboards and other suitable sites. Remember to take them down after your event - nothing turns off the public more than out-of-date posters which can rightly be defined as litter. A4 posters can be printed up on a home printer - but remember not to try and squeeze in too much detail - your graphics and type should be large.

    Local Media (Advertising and Editorial):

    Newspapers

    No longer the only ganme in town of course, but still worthwhile. Two smaller adverts in What’s on over two weeks may well get better results than one larger one.

    Radio and Television

    You’ll need to think of a good angle to get editorial cover

    Selling Survival: The Evolution of the Entrepreneurial Paradigm and Where to Look for Opportunities
    Experts say that there are societal trends in play that are precipitating a return to pre-industrial era ways of survival. In the face of changing economic realities and disillusionment, many people are questioning the ways they currently make money and are seeking alternate means of income. But, instead of simply getting a
    t-of-date posters which can rightly be defined as litter. A4 posters can be printed up on a home printer - but remember not to try and squeeze in too much detail - your graphics and type should be large.

    Local Media (Advertising and Editorial):

    Newspapers

    No longer the only ganme in town of course, but still worthwhile. Two smaller adverts in What’s on over two weeks may well get better results than one larger one.

    Radio and Television

    You’ll need to think of a good angle to get editorial cover

    The Top Ten Reasons Stand Up Pouches Can Make Your Profits Stand At Attention
    While stand up pouches may not be completely new to the packaging market, they have revolutionized the packaging industry in such a way as to warrant quite a bit of attention. Yet despite their success, there are still those manufacturers who are using old packaging methods to market their products, and they are completely
    rs

    No longer the only ganme in town of course, but still worthwhile. Two smaller adverts in What’s on over two weeks may well get better results than one larger one.

    Radio and Television

    You’ll need to think of a good angle to get editorial coverage

    Parish and Community

    Often cheap to advertise, and hungry for editorial copy provided it really is about local people or for a local cause.

    Specialist Media:

    If your event concerns fund-raising for a particular sector charity, or is likely to attract enthusiasist for a particular interest, then don’t forget to let any specilist magazines know well in advance. If suitable, you could suggest discounted entry or some other benefit to the editor as a Reader offer.

    Direct Mail and Leaflets:

    The Royal Mail offers some free lifestyle and demographic targetting services based on postcode sectors, but these will only be of use if your proposed drop is 50,000 items or more. You can organise leaflet drops through various delivery agencies, but if you operate very locally ask the Boy Scouts or similar groups to help in return for a donation.

    Internet:

    You’ll be using your own website if you have one. www.WhereCanWeGo.com is a must - it offers free listings of events, sortable by locality, date, and interest.

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