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  • Member You - How to Format Your HTML Email for Maximum Results

    Is Email Marketing Dead?
    There are many marketing and business advisors sharing advice on how to grow your business, make more sales, get more clients ... I know, because when it comes to Internet Marketing, an area I only ventured into 2-1/2 years ago, I have p
    that needs to show products or catalogue items. Otherwise, in most business-to-business scenarios, use graphics to accentuate your message, but not as the focal point of your message.

    The Bottom Line

    The formatting tips discussed in this article are discussed f

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    HTML email messages are gaining popularity, especially in newsletters. As more recipients are able to properly support this email type, there are fewer compatibility issues. Here are some techniques that can help to improve the way your HTML messages appear.

    Picking Font Types

    Authoring your email in HTML does make it tempting to use any one of a zillion different fonts, but results show that the best fonts for marketing messages and readability are basic. Stick to text fonts that are 10 or 12 point, in either Verdana, Arial or Times New Roman for your message.

    Backgrounds

    Professional business messages look best when text is displayed on a clean white background. Anything else runs the risk of distracting from the messages content and can make it difficult to read. The wrong backgrounds can really cheapen the image of the email piece.

    Words vs. Graphics

    The most effective messages use graphics sparingly. Don't overdo it with graphics. Believe it or not, well-written copy beats out slick graphics in most cases. The exception to this rule is email that needs to show products or catalogue items. Otherwise, in most business-to-business scenarios, use graphics to accentuate your message, but not as the focal point of your message.

    The Bottom Line

    The formatting tips discussed in this article are discussed f

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    Every company knows, to a certain extent, that promotional items are one of the best ways to advertise their product or service – but, do unusual promotional products work better than the average item?There are a certain set of pr
    Types

    Authoring your email in HTML does make it tempting to use any one of a zillion different fonts, but results show that the best fonts for marketing messages and readability are basic. Stick to text fonts that are 10 or 12 point, in either Verdana, Arial or Times New Roman for your message.

    Backgrounds

    Professional business messages look best when text is displayed on a clean white background. Anything else runs the risk of distracting from the messages content and can make it difficult to read. The wrong backgrounds can really cheapen the image of the email piece.

    Words vs. Graphics

    The most effective messages use graphics sparingly. Don't overdo it with graphics. Believe it or not, well-written copy beats out slick graphics in most cases. The exception to this rule is email that needs to show products or catalogue items. Otherwise, in most business-to-business scenarios, use graphics to accentuate your message, but not as the focal point of your message.

    The Bottom Line

    The formatting tips discussed in this article are discussed f

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    ew Roman for your message.

    Backgrounds

    Professional business messages look best when text is displayed on a clean white background. Anything else runs the risk of distracting from the messages content and can make it difficult to read. The wrong backgrounds can really cheapen the image of the email piece.

    Words vs. Graphics

    The most effective messages use graphics sparingly. Don't overdo it with graphics. Believe it or not, well-written copy beats out slick graphics in most cases. The exception to this rule is email that needs to show products or catalogue items. Otherwise, in most business-to-business scenarios, use graphics to accentuate your message, but not as the focal point of your message.

    The Bottom Line

    The formatting tips discussed in this article are discussed f

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    When making a decision managers need to take a lot of things into consideration. Accounting has a big impact on the manager’s decisions. In this article we will talk about inventory and capitalization policiesInventory Policy<
    really cheapen the image of the email piece.

    Words vs. Graphics

    The most effective messages use graphics sparingly. Don't overdo it with graphics. Believe it or not, well-written copy beats out slick graphics in most cases. The exception to this rule is email that needs to show products or catalogue items. Otherwise, in most business-to-business scenarios, use graphics to accentuate your message, but not as the focal point of your message.

    The Bottom Line

    The formatting tips discussed in this article are discussed f

    Affiliate Project X
    Affiliate Project X, or "APX," is an ebook providing methods for earning income as an affiliate marketer on the internet. There are many such methods, techniques, products and services being touted as "the key" to earning big money onlin
    that needs to show products or catalogue items. Otherwise, in most business-to-business scenarios, use graphics to accentuate your message, but not as the focal point of your message.

    The Bottom Line

    The formatting tips discussed in this article are discussed further in my book, Killer Email Marketing. These tips help to improve your message readability, compatibility and aesthetics. The guidelines set forth in this article are considered standards by many, but your list rental house may have their own formatting requirements. Be sure to check with your representative.

    Properly formatting your messages prior to sending them to your list broker or the company that will do the mailing can also help you avoid delays and will improve your results.

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