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    e early 1900's Kraft created a cheap powdered cheese designed to have a long
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    In this article, when we talk about 'packaging', we're not referring to the physical packaging of your product (e.g. cardboard box).

    Rather, we're referring to the way your product is positioned in the marketplace. Here's an interesting story that highlights the importance of packaging:

    In the early 1900's Kraft created a cheap powdered cheese designed to have a long

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    physical packaging of your product (e.g. cardboard box).

    Rather, we're referring to the way your product is positioned in the marketplace. Here's an interesting story that highlights the importance of packaging:

    In the early 1900's Kraft created a cheap powdered cheese designed to have a long

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    referring to the way your product is positioned in the marketplace. Here's an interesting story that highlights the importance of packaging:

    In the early 1900's Kraft created a cheap powdered cheese designed to have a long

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    n interesting story that highlights the importance of packaging:

    In the early 1900's Kraft created a cheap powdered cheese designed to have a long

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    e early 1900's Kraft created a cheap powdered cheese designed to have a long shelf life.

    Unfortunately for Kraft, the product was a flop and they ended up dumping 6 million pounds of the powdered processed cheese with the U.S. Army.

    In the mean time, a clever salesman within Kraft decided to combine the powdered cheese with macaroni pasta to create 'Kraft Dinner'.

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