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Member You - The Most Important Business Aspect - Marketing
I was reading in the Winnipeg Free Press (my local paper) about a woman who was a passenger in a Unicity taxi cab. The woman had pre-paid her fare to the tune of $25.00. Nine dollars into the cab ride, the cab got into an accident.The woman was injured and unable to complete her trip. She asked for a refund of at least $16.00. The balance left on her pre-payment.You would think the cab company would bend over backwards to accommodate the woman, but no; they refused to give her a refund. This kind of customer service attitude is REALLY DUMB on the part of Unicity and it’s bad for business. Their refusal will cost them a lot more than $16.00.First the story made the Free Press so thousands of people are going to read about the incident and Unicity Taxi will get a lot of bad
He doesn't care if he develops a bad name amongst other cleaners because they aren't his customer. He could care less if he ticks off customers because his sole purpose in business is not to create cheerleaders that will buy over
Immediately upon graduation, most college students start filling in job applications in hopes of securing a job interview. Prior to this, these graduates need to have an impressive graduate resume. Resume writing is an art that is best left to professional resume writers that specialize in graduate and entry level resumes. A good cover letter and an impressive resume is the first step towards being granted a job interview.Now that you have secured an interview, you need to prepare for the tough questions that lie behind the employers’ door. The majority of people considers the expected questions and prepare for these. Many rehearse the answers so that they sound confident while answering them. Practicing responses in advance keeps a check on nervousness, and you sound professional and c
Perhaps they charge extra for prespraying, they leave carpet (or walls, if a restoration company) wet, and the list goes on. But somehow these bad apples never seem to go out of business and you can bet the owner of this type of company is making a decent living and oftentimes making a killing.
There's a company in my service location that fits this description. This owner's house is large and immaculate and he drives an expensive sports car. Unfortunately he's not a scrupulous business owner. He hires bargain-basement subs who drive their own cars to the jobsite, with their own portable in the trunk and have to purchase overpriced chemicals from this owner as a condition of their employment. If the sub doesn't have enough money he simply fills his preconditioner jug with water and dish soap or laundry detergent. If he runs out of real protector he uses water.
Their "technicians" have never had more than a couple of hours of On-the-Job Training and do a very poor job of cleaning. They advertise low prices and the technicians push the customer hard to try to make a $12.95/room job into a $40+/room sale. Not a month goes by that we don't hear a horror story about this business.
This owner is the epitome of everything that should be unsuccessful in business, but he thrives not because he's a good businessman but because he's a GREAT marketer.
He doesn't care if he develops a bad name amongst other cleaners because they aren't his customer. He could care less if he ticks off customers because his sole purpose in business is not to create cheerleaders that will buy over a
A successful IT consulting business should be focused on selling your consulting services and not selling products. At this stage of the game of starting an IT consulting business, you should not be looking to be a dealer for someone or an authorized solution for someone.You can get those things if you think it will help your business a little bit, but don’t build your IT consulting business around that. It’s not a product driven economy anymore. It's about the services. It's about the solution.If you align yourself with someone and say "Hey I am this dealer." If you put it all over your website and business cards, then you are basically a non-salaried employee of that company. That is the surest way to end up in commodity status.A Real World ExampleIn terms of h
There's a company in my service location that fits this description. This owner's house is large and immaculate and he drives an expensive sports car. Unfortunately he's not a scrupulous business owner. He hires bargain-basement subs who drive their own cars to the jobsite, with their own portable in the trunk and have to purchase overpriced chemicals from this owner as a condition of their employment. If the sub doesn't have enough money he simply fills his preconditioner jug with water and dish soap or laundry detergent. If he runs out of real protector he uses water.
Their "technicians" have never had more than a couple of hours of On-the-Job Training and do a very poor job of cleaning. They advertise low prices and the technicians push the customer hard to try to make a $12.95/room job into a $40+/room sale. Not a month goes by that we don't hear a horror story about this business.
This owner is the epitome of everything that should be unsuccessful in business, but he thrives not because he's a good businessman but because he's a GREAT marketer.
He doesn't care if he develops a bad name amongst other cleaners because they aren't his customer. He could care less if he ticks off customers because his sole purpose in business is not to create cheerleaders that will buy over
One of the mega trends of the 90s is home based small businesses. Millions are finding new levels of independence and freedom from being their own boss. Unfortunately, many new business owners also are finding that working for themselves isn't always as rewarding or fulfilling as it could be. Here's one proven technique for bringing more fun, focus and fulfillment to your work. By the way, it also works if you're employed by someone else.Have your values and vision shape your business. All too often, entrepreneurs are pulled into a new business venture because of the promise or opportunity of large profits. Now, don't get me wrong. There's nothing wrong with making money from your business. After all, most businesses are known as "for profit enterprises." I'm only suggesting that many p
Their "technicians" have never had more than a couple of hours of On-the-Job Training and do a very poor job of cleaning. They advertise low prices and the technicians push the customer hard to try to make a $12.95/room job into a $40+/room sale. Not a month goes by that we don't hear a horror story about this business.
This owner is the epitome of everything that should be unsuccessful in business, but he thrives not because he's a good businessman but because he's a GREAT marketer.
He doesn't care if he develops a bad name amongst other cleaners because they aren't his customer. He could care less if he ticks off customers because his sole purpose in business is not to create cheerleaders that will buy over
Former employees and business associates become competitors every day.When hiring others to work on your team, be mindful that employees and contractors might: - Leave and start a competing practice; - Go to work for a competitor; - Solicit your clients; or - Use and/or disclose company confidential information.So, how do you reduce the risk of training your future competitors?The best business relationships are grounded in trust and mutual benefit. Many people work on a handshake understanding, which is fine until something goes wrong. A little paperwork on the front end can prevent problems down the road. But, all the paperwork in the world won’t prevent someone from leaving. So, to retain key people, they need to feel that this situation is a “go
This owner is the epitome of everything that should be unsuccessful in business, but he thrives not because he's a good businessman but because he's a GREAT marketer.
He doesn't care if he develops a bad name amongst other cleaners because they aren't his customer. He could care less if he ticks off customers because his sole purpose in business is not to create cheerleaders that will buy over
Are you ready to make that internal move? Retail provides many opportunities to move up, move quickly and move often. You may be interviewing for positions such as Key Holder, Assistant Manager and Store Manager or even as a Regional Manager. The concept is the same. How are you and your experiences able to provide the numbers, able to keep operations in line and all while keeping client experience high? You have one shot to prove it and that is in the interview.PREPARATIONThe single most important part of being ready for an interview is preparation. Like anything else in life, the more prepared you are, the easier and more successful you will be at the task at hand. You owe it to yourself, putting your career on the line, to take as much time as possible to prepare for an
He doesn't care if he develops a bad name amongst other cleaners because they aren't his customer. He could care less if he ticks off customers because his sole purpose in business is not to create cheerleaders that will buy over and over again from him and refer their friends and family but to get as many new customers as possible. He's a master at creating an image that his company is the best; yet he's not anywhere near even good. His customers often complain about the work his company performs and his only saving grace is that he is a fantastic marketer.
Now don't go telling your friends "..that Rendall guy says it's ok to do crappy work because all I have to do is market a lot". That's not at all what I'm saying is the right thing to do. What I am saying is just imagine how successful this guy would be if he ran his business the right way and excelled at not only his marketing but also how he conducts business.
The one thing we should all learn from this example is that great marketing forgives a lot of business sins. Let's analyze how we can become better marketers in our own business without sacrificing the quality that our customers have come to expect.
5 Profitable Sales Pointers
#1) Know Your Market - By knowing your market you'll know exactly where to spend your advertising dollars. If you define too broad of a market you'll end up wasting money. Have a laser focus on the type of customer you are seeking first and foremost. If you don't know how to define your target market, conduct a survey of the type of clients you are seeking to attract. Ask questions like "What did you like about us?", "What didn't you like
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