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Member You - Attraction Marketing: Put Your Marketing on Auto-Pilot
Best-selling author, John Grisham, was a practicing defense lawyer in 1984 when he began writing his first novel (A Time to Kill). Because his job demanded 60 to 70- hour weeks, he came to work several hours early for three years to work on the book. Some mornings it was the last thing he wanted to do, and no one was forcing him (only his wife knew about it). Still, he did it, and three years later he had a book
Instead of you having to track them down and convince them to call, email or visit your website?
That's attraction marketing. And it's so much easier and comfortable than traditional sales and marketing.
And, if you do a good job of creating a very clear and concise positioning for yourself and your business, you'll attract exactly the right clients and an
1. Expanding awareness is the master-key. A Business doesn’t generate $1M, $5M, $10M, or whatever it generates because that’s all they want to generate. It’s all they are aware of how to generate. By expanding awareness within the business, revenue can be increased. As long as employees only know A, B, & C, they can only produce C-level results; they can only recognize C-level opportunities. But, the moment employee
The marketing strategies I used included networking and speaking engagements, along with keeping in touch with my contact list of friends and business associates in the hopes they would refer clients when appropriate.
These relationship marketing efforts supported my business 100% in the early years.
But, although I'm embarrassed to admit it because I should know better, when I got busy and had plenty of client work, I fell off my marketing wagon.
I just didn't have the time. Or, I guess one could argue, I just didn't make the time to keep up my proactive marketing efforts.
So what happened if I lost a client or two, and suddenly needed more work? I'd have to quickly rev-up my marketing in the hopes I could generate more work in a short amount of time.
Not an ideal scenario by any stretch. But it's also pretty typical, especially for independent service professionals.
Then, several years ago, I discovered attraction marketing.
With attraction marketing you attract qualified leads TO your business so you don't have to go out chasing them.
You forget about "selling" and you focus on "serving."
And just like a magnet, you start attracting prospects and clients. They see you or hear you or read something you've written and if it resonates with a problem or need they have, they come to you.
Can you imagine what it would be like to have potential clients emailing you, calling you and visiting your web site all on their own?
Instead of you having to track them down and convince them to call, email or visit your website?
That's attraction marketing. And it's so much easier and comfortable than traditional sales and marketing.
And, if you do a good job of creating a very clear and concise positioning for yourself and your business, you'll attract exactly the right clients and any
As a small business person do you ever feel that your advertising dollar is being drown out by information overload? The advertising is usually too expensive and anyone who has ever advertised in a newspaper, unless it is a large ad (full page or double truck advertisement) has had a tough time finding their ads as they are often buried in some back section. They think to themselves how much they paid for that ad - ouch
But, although I'm embarrassed to admit it because I should know better, when I got busy and had plenty of client work, I fell off my marketing wagon.
I just didn't have the time. Or, I guess one could argue, I just didn't make the time to keep up my proactive marketing efforts.
So what happened if I lost a client or two, and suddenly needed more work? I'd have to quickly rev-up my marketing in the hopes I could generate more work in a short amount of time.
Not an ideal scenario by any stretch. But it's also pretty typical, especially for independent service professionals.
Then, several years ago, I discovered attraction marketing.
With attraction marketing you attract qualified leads TO your business so you don't have to go out chasing them.
You forget about "selling" and you focus on "serving."
And just like a magnet, you start attracting prospects and clients. They see you or hear you or read something you've written and if it resonates with a problem or need they have, they come to you.
Can you imagine what it would be like to have potential clients emailing you, calling you and visiting your web site all on their own?
Instead of you having to track them down and convince them to call, email or visit your website?
That's attraction marketing. And it's so much easier and comfortable than traditional sales and marketing.
And, if you do a good job of creating a very clear and concise positioning for yourself and your business, you'll attract exactly the right clients and an
Food service jobs are open to virtually anyone. Getting into the hospitality industry is reasonably easy, but to progress, it is important to have relevant skills and knowledge. You must have the hospitality skills you need to give yourself better employment opportunities.Many of the food and beverage servers are young teens to twenties, usually with little or no work experience. While older people may have an edge
Not an ideal scenario by any stretch. But it's also pretty typical, especially for independent service professionals.
Then, several years ago, I discovered attraction marketing.
With attraction marketing you attract qualified leads TO your business so you don't have to go out chasing them.
You forget about "selling" and you focus on "serving."
And just like a magnet, you start attracting prospects and clients. They see you or hear you or read something you've written and if it resonates with a problem or need they have, they come to you.
Can you imagine what it would be like to have potential clients emailing you, calling you and visiting your web site all on their own?
Instead of you having to track them down and convince them to call, email or visit your website?
That's attraction marketing. And it's so much easier and comfortable than traditional sales and marketing.
And, if you do a good job of creating a very clear and concise positioning for yourself and your business, you'll attract exactly the right clients and an
The year 2004 was an exceptional one for the European Union (EU) with the historic enlargement to include ten new member states and the signature in Rome of the Treaty establishing for the first time an EU Constitution. That momentum continued into the first half of 2005, marked by the beginning of the ratification process for the European Constitution.The results of the various ratification processes of the propos
You forget about "selling" and you focus on "serving."
And just like a magnet, you start attracting prospects and clients. They see you or hear you or read something you've written and if it resonates with a problem or need they have, they come to you.
Can you imagine what it would be like to have potential clients emailing you, calling you and visiting your web site all on their own?
Instead of you having to track them down and convince them to call, email or visit your website?
That's attraction marketing. And it's so much easier and comfortable than traditional sales and marketing.
And, if you do a good job of creating a very clear and concise positioning for yourself and your business, you'll attract exactly the right clients and an
Whether you are looking for that dream job or are just trying to get a pay raise or promotion, there are 10 things you can do to improve your chances. In general these 10 things fall into 2 categories; the first is building your portfolio and the second is in building your network.While technology is causing rapid change in most industries and for many jobs, it is changing even faster for Information Technology (I
Instead of you having to track them down and convince them to call, email or visit your website?
That's attraction marketing. And it's so much easier and comfortable than traditional sales and marketing.
And, if you do a good job of creating a very clear and concise positioning for yourself and your business, you'll attract exactly the right clients and anyone who is not a good fit for your services will not be attracted.
Talk about saving time! You no longer have to wade through an entire list of prospects to find the ones who are a good fit. And you no longer have to rely on cold-calling or other more traditional sales methods to get work.
You can actually focus on doing what you do best and THAT is what attracts clients to you. Yes, you do have to put a few elements in place to start generating awareness of you and your services, but again it becomes more about serving than selling.
The best part is, you can get off the revenue roller coaster and create a more steady business this way. Because you always have new prospects coming into your marketing funnel (Don't know what a marketing funnel is? Read my article at http://www.10stepmarketing.com/marketingfunnel.htm )
Attraction marketing doesn't have to replace your other methods of marketing. For example, I still network and keep up with my relationship marketing and speaking/teleseminars. But it sure is an easy way to really step up your results and practically put your marketing on auto-pilot.
(C) Copyright 2006 Debbie LaChusa
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