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Member You - International Marketing
Winning in the marketplace means many things. Some define it by corporate growth, profitability, and market leadership. Others look to employee loyalty, industry honors, and favorable media headlines as evidence of their accomplishments. Given recent media coverage about extreme examples of corporate malfeasance, some leaders today define success as running an organization with shipshape governance and squeaky clean corporate ethics.No matter how you define a win, the cornerstones for creating a successful organization include:• Bold aspirations for success • Clearly-defined and commonly-shared goals • Team behavior governed by strong
There are other local customs, cultural idiosyncrasies, and mannerisms that must be observed in foreign business. Otherwise you may offend people, and they will not want to do business with you. These cultural diffences will probably be apparent in the negotiating styles. Th
"Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world." Albert Einstein.Wow, I never thought I would see the day when I would be telling Mr. Einstein he was wrong. Well at least he’s wrong when it comes to using your imagination to make claims on your resume. Your resume tells the employer what you have done, not what you would like to do or would have done if you’d only had the chance. Some people call it fudging or inflating what they have done to make themselves more attractive to the employer. I don’t care what you call it, it is lying and it will come back to bite you. One of my clients thought he
The market entry requirements or barriers to entry. Social or religious limitations that may affect your business. For example, the MGM Grand in Las Vegas had to rebuild its multi-million dollar entrance that was a tiger's mouth, because it was offensive to Chinese customers.
International demographics will undoubtedly be much different from your domestic market. You also need to know the exact market size and be able to conduct effective international market segmentation and international positioning. This will require you to know the current market, market statistics, and market history.
You must have affordable media strategies for consumer or business-to-business marketing. You need to know about the licensing requirements. You have to find appropriate and affordable channels of distribution within the foreign market that can deliver your product where and when you want it delivered.
You may not have protection of intellectual property in foreign markets (copyright, trademark), and that could be a costly problem. You must carefully examine your product or service to determine whether there is a profitable international market. Your calculations of cost of goods sold or cost of sales, pricing, and revenue potential must be accurate in the international market.
Consider whether there are available or a lack of local resources. Also, can you secure enforceable contracts with customers, vendors, and distributors in the foreign market. You need to consider stfing, training, and labor laws in the area. For example, there are very strict labor laws in Europe which make it very difficult to terminate an employee.
You must prepare and effective marketing collateral and global branding strategy. For example, GMC had to change the name of the car named NOVA in Mexico, because NOVA translated to "no go." Obviously, that was not a good name for a car.
Learn about international distribution agreements that must comply with foreign laws. Find out if you will need to localize you product or service to make it marketable in the foreign market. Localization is often required in U.S. markets also. For example, Wal-mart had to build horse barns for its store located in the Amish district of Pennsylvania so that Amish customer had a safe place for their horses and wagons while they shopped.
There are other local customs, cultural idiosyncrasies, and mannerisms that must be observed in foreign business. Otherwise you may offend people, and they will not want to do business with you. These cultural diffences will probably be apparent in the negotiating styles. The
This is a follow-up to a recent article about older job seekers & common stereotypes. That article sparked a lot of feedback. Following are some of the ideas that readers shared with me. If you are a younger worker, you may still want to ponder these suggestions: eventually you will face the same challenges!One older job seeker shared an approach that worked for him. Six months into an unsuccessful job search, he began to suspect that concerns about his health and/or health insurance might be preventing callbacks. As it happened, he was covered by his wife’s employer-provided health benefits. He started working this fact into interviews — “I’m in great h
You must have affordable media strategies for consumer or business-to-business marketing. You need to know about the licensing requirements. You have to find appropriate and affordable channels of distribution within the foreign market that can deliver your product where and when you want it delivered.
You may not have protection of intellectual property in foreign markets (copyright, trademark), and that could be a costly problem. You must carefully examine your product or service to determine whether there is a profitable international market. Your calculations of cost of goods sold or cost of sales, pricing, and revenue potential must be accurate in the international market.
Consider whether there are available or a lack of local resources. Also, can you secure enforceable contracts with customers, vendors, and distributors in the foreign market. You need to consider stfing, training, and labor laws in the area. For example, there are very strict labor laws in Europe which make it very difficult to terminate an employee.
You must prepare and effective marketing collateral and global branding strategy. For example, GMC had to change the name of the car named NOVA in Mexico, because NOVA translated to "no go." Obviously, that was not a good name for a car.
Learn about international distribution agreements that must comply with foreign laws. Find out if you will need to localize you product or service to make it marketable in the foreign market. Localization is often required in U.S. markets also. For example, Wal-mart had to build horse barns for its store located in the Amish district of Pennsylvania so that Amish customer had a safe place for their horses and wagons while they shopped.
There are other local customs, cultural idiosyncrasies, and mannerisms that must be observed in foreign business. Otherwise you may offend people, and they will not want to do business with you. These cultural diffences will probably be apparent in the negotiating styles. Th
Today, the advertising job has become so complex that normally, no business firm chooses to handle the function directly. They employ advertising agencies. And the advertising agency has become a major institution in the field of advertising and marketing.The advertiser- advertising agency relationship is a very crucial aspect of advertising management. Only when the advertiser and the advertising agency work in close contact and collaborate with each other can the advertising function can be carried out effectively and successfully. The collaboration cannot be limited to the mechanics of developing the advertisements; it has to pervade the entire task o
You may not have protection of intellectual property in foreign markets (copyright, trademark), and that could be a costly problem. You must carefully examine your product or service to determine whether there is a profitable international market. Your calculations of cost of goods sold or cost of sales, pricing, and revenue potential must be accurate in the international market.
Consider whether there are available or a lack of local resources. Also, can you secure enforceable contracts with customers, vendors, and distributors in the foreign market. You need to consider stfing, training, and labor laws in the area. For example, there are very strict labor laws in Europe which make it very difficult to terminate an employee.
You must prepare and effective marketing collateral and global branding strategy. For example, GMC had to change the name of the car named NOVA in Mexico, because NOVA translated to "no go." Obviously, that was not a good name for a car.
Learn about international distribution agreements that must comply with foreign laws. Find out if you will need to localize you product or service to make it marketable in the foreign market. Localization is often required in U.S. markets also. For example, Wal-mart had to build horse barns for its store located in the Amish district of Pennsylvania so that Amish customer had a safe place for their horses and wagons while they shopped.
There are other local customs, cultural idiosyncrasies, and mannerisms that must be observed in foreign business. Otherwise you may offend people, and they will not want to do business with you. These cultural diffences will probably be apparent in the negotiating styles. Th
Everyone usually tells you that the best way to make money online is to create your own product and sell it on Ebay....Well....although that is STILL true......there is a much easier and faster way of generating income online WITHOUT creating your own product.Last year I sold a course online online called"How To Get Into The Music Business - Getting Your Music Played on The Radio"It's an actual Kit that I use to sell on Ebay and online....Well guess what my confession is?I did NOT create that course.Last year....I actually bought those DVD's wholesale for about $6.00 per DVD and then added them to my Binder Kit
You must prepare and effective marketing collateral and global branding strategy. For example, GMC had to change the name of the car named NOVA in Mexico, because NOVA translated to "no go." Obviously, that was not a good name for a car.
Learn about international distribution agreements that must comply with foreign laws. Find out if you will need to localize you product or service to make it marketable in the foreign market. Localization is often required in U.S. markets also. For example, Wal-mart had to build horse barns for its store located in the Amish district of Pennsylvania so that Amish customer had a safe place for their horses and wagons while they shopped.
There are other local customs, cultural idiosyncrasies, and mannerisms that must be observed in foreign business. Otherwise you may offend people, and they will not want to do business with you. These cultural diffences will probably be apparent in the negotiating styles. Th
Real estate brokers-in-charge are nearly always in the recruiting mode. If they have desk space available, many will take on anyone with a valid license and a desire to work.Some firms may require that you commit to a full time job in real estate, and not hold other jobs. Others have agents who work part time. A few allow agents to be associated with the firm, even if they don't work on a regular basis. This allows someone with a salesperson's license to remain on active status, rather than go inactive, since they are technically under the supervision of a broker.\How To Select a Real Estate FirmEven if you think you know
There are other local customs, cultural idiosyncrasies, and mannerisms that must be observed in foreign business. Otherwise you may offend people, and they will not want to do business with you. These cultural diffences will probably be apparent in the negotiating styles. There may even be cultural differences about shaking hands or making eye contact. Also, many other cultures know about American history, and they are insulted if you know nothing about their history.
In additional to the marketing concerns, there are larger concerns about the government and monetary policies in the foreign market you are considering such as:
• Gross domestic product growth
• Per capita income
• Foreign trade risk factors
• Monetary policies
• Trade policies
• Foreign investment policies
• Economic growth
• Political attitude toward U.S. business
• Government stability
• Customs regulations for imports and exports
• Tariffs
• Many documents used in international trade
The are so many complicated issues involved in international marketing that they cannot all be addressed here. It is strongly recommended that anyone considering international marketing try to learn as much as possible about business in the foreign market, and hire an international business consultant that has many years experience in that market. To start that process, the following is a list of some good sources of information:
Embassies
http://www.empage.org/index.html
www.embassy.org
Department of State
http://travel.state.gov
Bureau of Consular Affairs
American Citizen Services
Ph: (202) 647-1488, (202) 647-5225
http://travel.state.gov/passport_services.html
Ph: (202) 663-1225
www.stat-usa.gov
National Trade Data Bank
Ph: (202) 482-1986
http://www.state.gov/www/background_notes/
U. S. State Department Background Notes
Department of Commerce
www.ita.doc.gov
International Trade Administration
Central Intelligence Agency
http://www.odci.gov/ciz/publications/bactbook/index.html
The Centers for Disease Control and Prevention
www.dcd.gov
The U.S. Chamber of Commerce
http://www.uschamber.org
The U.S. Census Bureau
http://www.census.gov
The Library of Congress
http://www.loc.gov
International Electrical Adaptors and Telephone/Modem Adaptors, Magellans’ Travel Supplies
http://magellan.com/getcustoms
Dun & Bradstreet
http://www.getcustoms.com
Copyright 2006. Indigo Business
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