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Member You - Creating New Marketing Ideas: How Do You Think Creatively About Your Business And Your Customers?
Not everything that comes through the mail is valid. Most of the mail I receive--be it through US Post office or my e-mail--is just plain annoying. Still, there must be some people, even friends, who assume that I enjoy receiving so much garbage. They do not get it, even when I tell them, that the deletion of such stuff is an imposition on my time.Why do they do it? I think, because someone el
Use opportunities to think differently
Paula is building her business success by working differently. Whereas her competitors let assumptions hold them back, she has a sharp eye for conventions and habitual ways of thinking and she chooses whether she wants
Think about Apple computers, and one cannot but be baffled by its riches to rags to riches story. This company epitomizes what innovation and re-invention is all about. At a quick glance, Apple seems to have adapted and learnt to fly with the winds of change. But there is more to this success than just adapting to change.The Setting In the early 2000's, the company was ignored
John enjoys a comfortable job, his company has a regular clientele and he makes steady money - not brilliant but enough.
Poles apart, Paula has created her market, overcoming many barriers and her current income is marginal. In my assessment, her company is on course to make a $million because I see her innovating in three distinct stages.
Be creative in redefining your market and your products
When I work with Paula to help her grow her market, her creativity starts with "quantity before quality". She lets her ideas pour out unselectively as we explore the different profiles of customer that she might sell to, dig into new ways of using and benefiting from her current products and brainstorm the services and complementary products that she could add on to her current sales.
Although the ideas are prolific, Paula is effective in capturing them on paper without rejection. Then as we re-work the list, she plays with each idea: creating an inversion (or two), mixing and matching several ideas, and cross-fertilising diverse ideas to multiply the new ones. Our time goes quickly and working with her so creatively invigorates me!
Use opportunities to think differently
Paula is building her business success by working differently. Whereas her competitors let assumptions hold them back, she has a sharp eye for conventions and habitual ways of thinking and she chooses whether she wants
You have a unique advantage, an edge no one else has. When you put that unique advantage to work for you -- when you take the time to develop it as you would strengthen a muscle -- you get something that reduces perceived risk and triples your chances for success.That something is called Informed Confidence.In fact, research in progress by the SBA Office of Advocacy (http://www.sba.go
Be creative in redefining your market and your products
When I work with Paula to help her grow her market, her creativity starts with "quantity before quality". She lets her ideas pour out unselectively as we explore the different profiles of customer that she might sell to, dig into new ways of using and benefiting from her current products and brainstorm the services and complementary products that she could add on to her current sales.
Although the ideas are prolific, Paula is effective in capturing them on paper without rejection. Then as we re-work the list, she plays with each idea: creating an inversion (or two), mixing and matching several ideas, and cross-fertilising diverse ideas to multiply the new ones. Our time goes quickly and working with her so creatively invigorates me!
Use opportunities to think differently
Paula is building her business success by working differently. Whereas her competitors let assumptions hold them back, she has a sharp eye for conventions and habitual ways of thinking and she chooses whether she wants
Let me begin by breaking down a recent experience I have had which highlights many of the fundamental breakdowns in service that I have noticed.Recently, I decided to stop by a local donut shop for a cup of coffee. This donut shop is part of a large national chain with locations all over the country. In fact, this particular chain is largely responsible for my caffeine addiction and perhaps ev
Although the ideas are prolific, Paula is effective in capturing them on paper without rejection. Then as we re-work the list, she plays with each idea: creating an inversion (or two), mixing and matching several ideas, and cross-fertilising diverse ideas to multiply the new ones. Our time goes quickly and working with her so creatively invigorates me!
Use opportunities to think differently
Paula is building her business success by working differently. Whereas her competitors let assumptions hold them back, she has a sharp eye for conventions and habitual ways of thinking and she chooses whether she wants
A certified financial planner is a much-needed for all those who are looking to secure their financial future. There are a number of reputable governing boards that monitor the certification and the continuing education of these planners. These independent boards help make sure that each certified financial planner meets certain necessary requirements. With a certified finan
Although the ideas are prolific, Paula is effective in capturing them on paper without rejection. Then as we re-work the list, she plays with each idea: creating an inversion (or two), mixing and matching several ideas, and cross-fertilising diverse ideas to multiply the new ones. Our time goes quickly and working with her so creatively invigorates me!
Use opportunities to think differently
Paula is building her business success by working differently. Whereas her competitors let assumptions hold them back, she has a sharp eye for conventions and habitual ways of thinking and she chooses whether she wants
In one of my first articles I talked about the Attitude required to be a Professional Customer Service Representative. There has been a growing clamor, if you will, about the state of Attitude in our Customer Service organizations.Last weeks post on that popular website and the response from the CEO of that company is really only the tip of the iceberg in Customer Service waters.It is t
Use opportunities to think differently
Paula is building her business success by working differently. Whereas her competitors let assumptions hold them back, she has a sharp eye for conventions and habitual ways of thinking and she chooses whether she wants to follow with yesterday's way of doing things.
- I queue for printers and photocopiers like everyone else so I was interested that Paula does not: she uses such opportunities to share her ideas with whoever else is there too, trying ideas out on them and asking for their comments.
- She enjoys meeting new people, especially potential customers, and imagines "standing in their shoes": she keeps a diary of people she has met and how they have helped her to see her products differently.
- Paula also has a panel of 'anti-customers' to review products from alternative perspectives: some of them are hostile (and would never buy from her), some are long term customers of her competitors and she includes just one loyal customer. She values all of their comments.
When Paula has developed and researched a cluster of new ideas, she gets her team to help evaluate them. She relies on her team member to tune the ideas, and blend them together, until they are feasible.
Then she nominates a project manager to build a change programme and create a workable strategy for putting the finished idea into practice. By the time the pro
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