Member You - Business

Home and Office Equipment
When purchasing your home/office equipment, take into consideration what you will need, what you will be using this item for, and how much use will be geared toward it. In other words, if you plan on faxing a paper only once maybe twice a month or better, then chances are, a big pow

millionaire Friend, you have to lead your customers….right to your door. Take them by the hand, gently, but with confidence and poise show them that you are the solution to their problems. DO NOT expect your customers to choose to do business with you just because you’re nice or are well dressed, or you give away donuts.

You must be a leader of your customers and with firmness, empathy and gentle prodding get them to op

Adding Style and Function to Portable Trade Show Displays
Seasoned trade show exhibitors know the importance of having all the right elements in their trade show display-- from design to functionality. And, since every trade show is different -- a different location, different space allotments, or a different focus-- there are many things

In the last Lesson (Look at my bio box below to get a link to it) we talked briefly about influence, our attitude and how it could be used to sell more.

Friend, it’s very important to understand this point:

When you have your own business you must lead your customers to make a buying decision. You must assume the role of a leader and use the influence you have to convince your customers that your product or service is the correct solution to their problem.

Here’s a short story that illustrates this lesson:

When I was director of economic development for the City of Utica, NY there was a company that was in financial trouble that wanted the city’s help. It was my job to complete the due diligence on the company to see if the were eligible for financial support and to make sure that any financial assistance we provided them wouldn’t be a waste of taxpayer’s money. Although the company was eligible for assistance, investing any money in this business would have been a complete waste. The owner was very able to lead the employees to do a wonderful job…but he was not leading his customers so that they viewed his company as the solution to their problems.

In fact, he had a customer list of 32,000 that hadn’t been contacted in over 5 years! He had a few (large) regular customers that had kept the business afloat. When he ran into financial trouble he didn’t even call his bank who had his largest outstanding loan on the books to let them know he was closing the plant for two weeks. The bank president found out about the closure in the news!

When most people think about leadership, they rarely think that marketing is a form of it. But it is.

If you want to be a millionaire Friend, you have to lead your customers….right to your door. Take them by the hand, gently, but with confidence and poise show them that you are the solution to their problems. DO NOT expect your customers to choose to do business with you just because you’re nice or are well dressed, or you give away donuts.

You must be a leader of your customers and with firmness, empathy and gentle prodding get them to ope

Passing Valuable Information
When we are talking about passing valuable information, we are not talking about trade secrets or insider information on the competition. We are talking about statistical information that will have some impact on conducting business. For example, you are about to have a meeting with

is the correct solution to their problem.

Here’s a short story that illustrates this lesson:

When most people think about leadership, they rarely think that marketing is a form of it. But it is.

You must be a leader of your customers and with firmness, empathy and gentle prodding get them to op

Buying A Business - Avoid The Caverns! 10 Key Dos & Don'ts
From finding the right business or franchise to buy, to finally accepting the keys to the front door - buying a business can be an extremely frustrating exercise. It is important that you plan and implement each and every step in sequence and avoid the many caverns on the road to com

ldn’t be a waste of taxpayer’s money. Although the company was eligible for assistance, investing any money in this business would have been a complete waste. The owner was very able to lead the employees to do a wonderful job…but he was not leading his customers so that they viewed his company as the solution to their problems.

When most people think about leadership, they rarely think that marketing is a form of it. But it is.

You must be a leader of your customers and with firmness, empathy and gentle prodding get them to op

Franchisors; How to Determine a Franchise Profile
Many franchisors in the marketplace believe that there is a certain type of person that they are targeting in order to sell them a franchise. This is a mistake in modern-day franchising and let me tell you why.I am the founder of a franchising company and became a franchisor

a few (large) regular customers that had kept the business afloat. When he ran into financial trouble he didn’t even call his bank who had his largest outstanding loan on the books to let them know he was closing the plant for two weeks. The bank president found out about the closure in the news!

When most people think about leadership, they rarely think that marketing is a form of it. But it is.

You must be a leader of your customers and with firmness, empathy and gentle prodding get them to op

The Condensed Lift Tables Buyer’s Guide
Lift tables are used to raise and position materials for a worker in such a way as to reduce potential injuries in a wide array of industries. Lift tables are designed to impose proper ergonomic principles into common work functions, and thus the selection process of this equipment i

You must be a leader of your customers and with firmness, empathy and gentle prodding get them to open their wallets. This YOU MUST DO every day if you’re to succeed.

More about Leadership Marketing in the next lesson.

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Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.

It is useful to go into an understanding of some of the finer points of maximizing responses to produce business when you want it.

When you send out information to prospects what do you put in the envelope? A letter? A brochure? A business card? Many of my clients use a brochure to tell the whole story about their business. They mail only a letter or a letter with a brochure. However, instead of relying on one piece only, consider mailing out a complete package to your prospects.

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