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Member You - Marketing with a Telephone
If you desire to reach the top of your profession, and perhaps have ambition of being a senior manager, associate director or indeed a director of your company, then you need to develop your people skills.This is so key, Les Giblin, author of Skills with People, wrote: 'people skills are the key to life.' From the beginning of time, man has always been interested in himself/herself, and it will remain that way to the end of time. You do not need to be embarrassed about realising this fact, it is just how it is.You need to realise that man's actions are governed by self thought and self interest, you might have heard the phrase 'What Is In It For Me' WIIIFM. Whenever you buy something, that is wha
Yes, I’m talking about pre-recorded messages – like the ones that interrupt your dinner. Well, actually not quite like that… Before you rush to judgment that this stuff doesn’t work, let me explain a couple of reasons why it does work.
Unlike those annoying calls from strangers pitching new credit cards or better mortgage rates I’m suggesting to leave messages for people you have already done business with in the past or who specifically requested you send them more information. That’s a big difference!
In addition, the technology today makes it possible for the call to disconnect if a live person answers so you don’t alienate people by making them talk to a computer!
Finally, distributing a pre-recorded message makes it possible to contact hundreds and thousands of people with just a fraction of the time it would take to make personal calls.
Let’s just say that
Don’t know what to do to print all your printing projects?Do you think you can manage it all by yourself?Then think again. You see there’s no reason for you to endure all those hardships in printing when there’s an easier way to do it. How? Simply hire a professional printing company. There are several commercial printers out there who can proffer you the right services for the fulfillment of your projects.The printing services are usually composed of a wide variety of selection on paper stocks and printing inks. The paper stocks may vary depending on its thickness, size and weight. The inks are dependent on the colors that you want for your prints to have. Also, the services may also vary
Telephone – like other tools – can be used in a variety of ways. Unfortunately, most people settle on mostly one phone-based marketing activity – cold calling.
I know there are training programs out there teaching how to fall in love with cold calling. Perhaps you enjoy interrupting people, trying to speak as fast as you can so that you can squeeze in your entire sales pitch before they hang up on you. Frankly, I prefer to chew on nails for a week than to make one cold call. But hey – that’s just me. Besides, the best cold call is when a prospect calls you – but that’s a subject for another article.
So here are my top three tips for using phone-marketing effectively.
Top Tip #1 - Call existing clients or prospects.
Remember the saying “don’t preach to the choir”? Well, it’s wrong! You should only preach to the choir!
Instead of bothering strangers, connect with your existing customers or people who have indicated interest in your services or products.
Top Tip #2 - Have a specific reason to call.
Make your message relevant to the person on the receiving end. If you are not sure what you have to offer that’s valuable to your clients and could be shared by phone, you should be looking for a job… But if you insist on running your own business here are a few tips:
- Call to say thank you! Yep, that simple. I just spoke to an internet marketer who makes it a point to call all new online customers within one day. With a bit of clever technology he often makes a live, personal call to the new clients within minutes of them placing an order. Can you imagine how blown away his customers are?
- Educate customers how to better use your product or service. If you help them get the most out of working with you, they will be more successful and more likely to recommend you to others.
- Introduce them to a new resource you found helpful. By the way, could you see an opportunity for making this recommendation a strategic alliance?
- Invite customers and prospects to a special event and tell them to bring a friend or business associate. It doesn’t even have to be your event. Are you planning on going to a workshop with a great speaker? Why not bring along a few clients and prospects?
- Make current customers aware of exclusive offers available only to them. Hey, they pay your bills, why not put something special for them once in a while.
- Remind them about attending an event. Yep, sometimes inviting people is not enough. So call to refresh their memory – they will thank you for it.
- Use your call in conjunction with other marketing tools to build anticipation. For example you could make a call to announce that a special mailer will be arriving in the mail-box and email-box thus increasing your chances of your written marketing message actually being noticed…
I’m sure you are now asking: “couldn’t I just use email to do all of that”? You certainly could, but… If you relay on email alone you lose a very person aspect of using your voice. Plus, with a click of a button – puff – and your email is gone! Your call has a higher chance of making it through.
Which brings me to my last point…
Top Tip #3 - Use technology to automate your calls.
Yes, I’m talking about pre-recorded messages – like the ones that interrupt your dinner. Well, actually not quite like that… Before you rush to judgment that this stuff doesn’t work, let me explain a couple of reasons why it does work.
Unlike those annoying calls from strangers pitching new credit cards or better mortgage rates I’m suggesting to leave messages for people you have already done business with in the past or who specifically requested you send them more information. That’s a big difference!
In addition, the technology today makes it possible for the call to disconnect if a live person answers so you don’t alienate people by making them talk to a computer!
Finally, distributing a pre-recorded message makes it possible to contact hundreds and thousands of people with just a fraction of the time it would take to make personal calls.
Let’s just say that
There are many reasons to jump into a franchise business, and most people can find success in a variety of industries. Different retail and service businesses can be designed to operate successfully through a franchise business. Still, not everyone has the wherewithal, stamina, and business mindset that is required for a successful enterprise. Do you have what it takes to be a successful franchisee?Franchising operates under a turnkey business system, allowing many people to enjoy a working business model at multiple locations. Franchise operations from cleaning services to fast-food restaurants are popular business ventures in today’s service and retail markets. Many of these franchise businesses
So here are my top three tips for using phone-marketing effectively.
Top Tip #1 - Call existing clients or prospects.
Remember the saying “don’t preach to the choir”? Well, it’s wrong! You should only preach to the choir!
Instead of bothering strangers, connect with your existing customers or people who have indicated interest in your services or products.
Top Tip #2 - Have a specific reason to call.
Make your message relevant to the person on the receiving end. If you are not sure what you have to offer that’s valuable to your clients and could be shared by phone, you should be looking for a job… But if you insist on running your own business here are a few tips:
- Call to say thank you! Yep, that simple. I just spoke to an internet marketer who makes it a point to call all new online customers within one day. With a bit of clever technology he often makes a live, personal call to the new clients within minutes of them placing an order. Can you imagine how blown away his customers are?
- Educate customers how to better use your product or service. If you help them get the most out of working with you, they will be more successful and more likely to recommend you to others.
- Introduce them to a new resource you found helpful. By the way, could you see an opportunity for making this recommendation a strategic alliance?
- Invite customers and prospects to a special event and tell them to bring a friend or business associate. It doesn’t even have to be your event. Are you planning on going to a workshop with a great speaker? Why not bring along a few clients and prospects?
- Make current customers aware of exclusive offers available only to them. Hey, they pay your bills, why not put something special for them once in a while.
- Remind them about attending an event. Yep, sometimes inviting people is not enough. So call to refresh their memory – they will thank you for it.
- Use your call in conjunction with other marketing tools to build anticipation. For example you could make a call to announce that a special mailer will be arriving in the mail-box and email-box thus increasing your chances of your written marketing message actually being noticed…
I’m sure you are now asking: “couldn’t I just use email to do all of that”? You certainly could, but… If you relay on email alone you lose a very person aspect of using your voice. Plus, with a click of a button – puff – and your email is gone! Your call has a higher chance of making it through.
Which brings me to my last point…
Top Tip #3 - Use technology to automate your calls.
Yes, I’m talking about pre-recorded messages – like the ones that interrupt your dinner. Well, actually not quite like that… Before you rush to judgment that this stuff doesn’t work, let me explain a couple of reasons why it does work.
Unlike those annoying calls from strangers pitching new credit cards or better mortgage rates I’m suggesting to leave messages for people you have already done business with in the past or who specifically requested you send them more information. That’s a big difference!
In addition, the technology today makes it possible for the call to disconnect if a live person answers so you don’t alienate people by making them talk to a computer!
Finally, distributing a pre-recorded message makes it possible to contact hundreds and thousands of people with just a fraction of the time it would take to make personal calls.
Let’s just say that
Are you new to the collections industry? Are you not exactly sure what to say or to do? The collection industry can be both exciting and frightening. There is a lot to learn. From the laws that pertain to the debt collection industry, to using the proper technique and the whole abiding by company policy thing. Don’t Worry. Below we have listed some of thoughts, the ideas and the memories of experiences’ past. Hope you find the useful.Confirm the debtor’s information Document everything in your notes Sound like a friend not a collector Always ask with confidence Make the debtor aware the responsibility is on them Keep the debtor honest Always be professional Always cont
- Educate customers how to better use your product or service. If you help them get the most out of working with you, they will be more successful and more likely to recommend you to others.
- Introduce them to a new resource you found helpful. By the way, could you see an opportunity for making this recommendation a strategic alliance?
- Invite customers and prospects to a special event and tell them to bring a friend or business associate. It doesn’t even have to be your event. Are you planning on going to a workshop with a great speaker? Why not bring along a few clients and prospects?
- Make current customers aware of exclusive offers available only to them. Hey, they pay your bills, why not put something special for them once in a while.
- Remind them about attending an event. Yep, sometimes inviting people is not enough. So call to refresh their memory – they will thank you for it.
- Use your call in conjunction with other marketing tools to build anticipation. For example you could make a call to announce that a special mailer will be arriving in the mail-box and email-box thus increasing your chances of your written marketing message actually being noticed…
I’m sure you are now asking: “couldn’t I just use email to do all of that”? You certainly could, but… If you relay on email alone you lose a very person aspect of using your voice. Plus, with a click of a button – puff – and your email is gone! Your call has a higher chance of making it through.
Which brings me to my last point…
Top Tip #3 - Use technology to automate your calls.
Yes, I’m talking about pre-recorded messages – like the ones that interrupt your dinner. Well, actually not quite like that… Before you rush to judgment that this stuff doesn’t work, let me explain a couple of reasons why it does work.
Unlike those annoying calls from strangers pitching new credit cards or better mortgage rates I’m suggesting to leave messages for people you have already done business with in the past or who specifically requested you send them more information. That’s a big difference!
In addition, the technology today makes it possible for the call to disconnect if a live person answers so you don’t alienate people by making them talk to a computer!
Finally, distributing a pre-recorded message makes it possible to contact hundreds and thousands of people with just a fraction of the time it would take to make personal calls.
Let’s just say that
Many people purport to show how you can take charge of your career change, but few of them have the personal experience or credibility to convince you that it is possible.Many others would even try to tell you that it can't be done, but that is just their lack of imagination. All that you really need is some expert help and your own desire to make it happen.When you know what is involved, you can use a very direct approach to drive your career change.It is relatively easy to learn how you can change your thinking to a new way of thinking about your career change that powers you through the change and empowers you personally to take charge of your career. Just don't continue to believe tha
- Remind them about attending an event. Yep, sometimes inviting people is not enough. So call to refresh their memory – they will thank you for it.
- Use your call in conjunction with other marketing tools to build anticipation. For example you could make a call to announce that a special mailer will be arriving in the mail-box and email-box thus increasing your chances of your written marketing message actually being noticed…
I’m sure you are now asking: “couldn’t I just use email to do all of that”? You certainly could, but… If you relay on email alone you lose a very person aspect of using your voice. Plus, with a click of a button – puff – and your email is gone! Your call has a higher chance of making it through.
Which brings me to my last point…
Top Tip #3 - Use technology to automate your calls.
Yes, I’m talking about pre-recorded messages – like the ones that interrupt your dinner. Well, actually not quite like that… Before you rush to judgment that this stuff doesn’t work, let me explain a couple of reasons why it does work.
Unlike those annoying calls from strangers pitching new credit cards or better mortgage rates I’m suggesting to leave messages for people you have already done business with in the past or who specifically requested you send them more information. That’s a big difference!
In addition, the technology today makes it possible for the call to disconnect if a live person answers so you don’t alienate people by making them talk to a computer!
Finally, distributing a pre-recorded message makes it possible to contact hundreds and thousands of people with just a fraction of the time it would take to make personal calls.
Let’s just say that
Q. Yesterday I was interviewed for a job that sounds really good. One question stumped me: “What kind of boss do you like to work for?” Caught by surprise, I said, “I like a boss who’s available to answer questions and give me feedback.”How do I prepare for next time?A. Whether you’re interviewing for a job, networking or making a client presentation, you’ve entered a business relationship. And business relationships differ from friendships.So when you enter a business or a sports arena, you put on a uniform and wear your game face. You follow the rules. Long-time successful players (like Diana Taurasi and Michael Jordan) know the rules so well they can trust their intuition.
Yes, I’m talking about pre-recorded messages – like the ones that interrupt your dinner. Well, actually not quite like that… Before you rush to judgment that this stuff doesn’t work, let me explain a couple of reasons why it does work.
Unlike those annoying calls from strangers pitching new credit cards or better mortgage rates I’m suggesting to leave messages for people you have already done business with in the past or who specifically requested you send them more information. That’s a big difference!
In addition, the technology today makes it possible for the call to disconnect if a live person answers so you don’t alienate people by making them talk to a computer!
Finally, distributing a pre-recorded message makes it possible to contact hundreds and thousands of people with just a fraction of the time it would take to make personal calls.
Let’s just say that you are billing a $100 per hour of your time. Assuming that each call could take about a minute (and that’s a fast call!) you could make about 60 calls per hour. Your cost is $1.66 per call! And you will get more and more tired and less and less energetic with every call – decreasing the quality of your message.
As an alternative an automated phone broadcast can cost you about 14 cents per minute. And every message is your BEST MESSAGE!
For example, sending a 30 second message to 2000 customers would cost you $140. (half a minute x $0.14 per minute x 2000 customers). What a bargain! It’s fast, it’s cheap and it gets through! By the way – imagine personally leaving 2000 messages… That would take you over 33 hours... Good luck trying!
Bottom line to this long winded explanation is this: making THE RIGHT TYPE OF CALL THE RIGHT WAY in conjunction with modern technology and other marketing tools can make a huge difference in your business.
BONUS GIFT
Want to hear four sample marketing recordings and read my comments what makes them effective? Listen to them here…
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