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Member You - How NOT To Fall At The Last Fence
This year, over 800,000 of the approximately 2,000,000 start up businesses will fail!Nearly 1,000,000 of those remaining will fail within 3 years. Why do so many businesses fail? Many studies show that approximately 98% of all failures occur because of the owners. The other 2% are a result of acts of God. Here are the key reasons and actions owners can take to avoid and overcome business failure:Reason #1: The owner is not
"The best way to answer that question is by telling you about a client we worked with recently. They were in the same industry as you and were frustrated with rising costs and were looking to make savings so that they didn't need to put up prices to their customers. We did some assessments (they're not interested how) and then helped them make some changes that would make then significant savings".
"Within six months by conservative estimates, we'd saved the company 27% on their overall running costs compared to the previous six month period".
Whatever the results, facts or figures for your parti
Freedom of expression is one of our basic first amendment rights. It says that we are free to express ourselves however we see fit within reason. What better way to increase your business awareness than to apply your first amendment right to your promotional products? Promotional products are meant to raise awareness and increase traffic flow and when they are used correctly, increase your business. The more creative the promotional product, the m
Your prospect begins to wonder: "How does this work?" "Will this work for me?" "How long will it take?" "Is that really possible?" "Who else has done it?" "Can they prove it?"
If you don't answer these questions, you're going to fall at the last fence.
When marketing your services, the biggest challenge for you shouldn't be finding your ideal clients and getting their attention. If you take the right steps to create a powerful personal marketing message and get it seen and heard by those in your target market; that's relatively easy. The biggest challenge is to prove that you can produce the results you promise.
And when most Self-employed Professionals are asked to prove that they can deliver results guess what happens? Believe it or not, they start to talk about the process. They talk about how they do what they do.
"You can reduce costs by 27%?"… "Great, how do you do that?" "Well we gather all your information together and then we use this great new piece of software called Ezymaster that collates and analyzes….blah blah.
Isn't that interesting... No it's not
I promise you, a prospect for your services is not looking for that kind of answer - almost never! That's not proof. In fact, it sounds a bit like you're hot on how, but cool on results.
What your prospect is probably wondering is:
What companies have you reduced costs by 27% or more?
Were these companies similar to my company?
Was the process relatively easy or long and involved?
Did it take up much of the owner's time?
How long did it take to get results?
How did they measure the actual results?
If you can't answer questions like these, as far as your prospect is concerned, you have no proof that you can deliver and they've lost interest.
You must answer questions like "How do you do that?" by giving an answer that persuades. The easiest and most powerful way to do this is through "Success Stories" which will make a solid case for your services.
You could say something like:
"The best way to answer that question is by telling you about a client we worked with recently. They were in the same industry as you and were frustrated with rising costs and were looking to make savings so that they didn't need to put up prices to their customers. We did some assessments (they're not interested how) and then helped them make some changes that would make then significant savings".
"Within six months by conservative estimates, we'd saved the company 27% on their overall running costs compared to the previous six month period".
Whatever the results, facts or figures for your partic
In order to get the job, you have to show up as enthusiastic, knowledgeable and “right” for the position. There are ways you can assure this. The tips below are just a few things to remember when you are in the interview setting.Your job in the interview is to make the hiring manager like you well enough to want to hire you over all the other qualified candidates. Since you will be “liked” within the first five minutes of the interview, be ve
If you don't answer these questions, you're going to fall at the last fence.
When marketing your services, the biggest challenge for you shouldn't be finding your ideal clients and getting their attention. If you take the right steps to create a powerful personal marketing message and get it seen and heard by those in your target market; that's relatively easy. The biggest challenge is to prove that you can produce the results you promise.
And when most Self-employed Professionals are asked to prove that they can deliver results guess what happens? Believe it or not, they start to talk about the process. They talk about how they do what they do.
"You can reduce costs by 27%?"… "Great, how do you do that?" "Well we gather all your information together and then we use this great new piece of software called Ezymaster that collates and analyzes….blah blah.
Isn't that interesting... No it's not
I promise you, a prospect for your services is not looking for that kind of answer - almost never! That's not proof. In fact, it sounds a bit like you're hot on how, but cool on results.
What your prospect is probably wondering is:
What companies have you reduced costs by 27% or more?
Were these companies similar to my company?
Was the process relatively easy or long and involved?
Did it take up much of the owner's time?
How long did it take to get results?
How did they measure the actual results?
If you can't answer questions like these, as far as your prospect is concerned, you have no proof that you can deliver and they've lost interest.
You must answer questions like "How do you do that?" by giving an answer that persuades. The easiest and most powerful way to do this is through "Success Stories" which will make a solid case for your services.
You could say something like:
"The best way to answer that question is by telling you about a client we worked with recently. They were in the same industry as you and were frustrated with rising costs and were looking to make savings so that they didn't need to put up prices to their customers. We did some assessments (they're not interested how) and then helped them make some changes that would make then significant savings".
"Within six months by conservative estimates, we'd saved the company 27% on their overall running costs compared to the previous six month period".
Whatever the results, facts or figures for your parti
Property Management is a career profession. The industry allows for employment growth, continual learning experiences, and the opportunity to work with diverse people and income groups. The Property Manager can work either directly for an owner of real estate properties, or for a property management company, contracted by an owner or legal entity to care for the real estate over a specific period of time.The Property manager has a fiduciary rel
"You can reduce costs by 27%?"… "Great, how do you do that?" "Well we gather all your information together and then we use this great new piece of software called Ezymaster that collates and analyzes….blah blah.
Isn't that interesting... No it's not
I promise you, a prospect for your services is not looking for that kind of answer - almost never! That's not proof. In fact, it sounds a bit like you're hot on how, but cool on results.
What your prospect is probably wondering is:
What companies have you reduced costs by 27% or more?
Were these companies similar to my company?
Was the process relatively easy or long and involved?
Did it take up much of the owner's time?
How long did it take to get results?
How did they measure the actual results?
If you can't answer questions like these, as far as your prospect is concerned, you have no proof that you can deliver and they've lost interest.
You must answer questions like "How do you do that?" by giving an answer that persuades. The easiest and most powerful way to do this is through "Success Stories" which will make a solid case for your services.
You could say something like:
"The best way to answer that question is by telling you about a client we worked with recently. They were in the same industry as you and were frustrated with rising costs and were looking to make savings so that they didn't need to put up prices to their customers. We did some assessments (they're not interested how) and then helped them make some changes that would make then significant savings".
"Within six months by conservative estimates, we'd saved the company 27% on their overall running costs compared to the previous six month period".
Whatever the results, facts or figures for your parti
Why are some people not as successful as they want to be or many think that they should be? Why is it that some people are constantly moving but getting nowhere? Most often it is because they do not have clearly defined priorities or are not living in line with them. What is a priority then?As you travel, each new place you arrive at is a goal. If you are going on a road trip each new state may be your goal. Therefore, if each new location
Were these companies similar to my company?
Was the process relatively easy or long and involved?
Did it take up much of the owner's time?
How long did it take to get results?
How did they measure the actual results?
If you can't answer questions like these, as far as your prospect is concerned, you have no proof that you can deliver and they've lost interest.
You must answer questions like "How do you do that?" by giving an answer that persuades. The easiest and most powerful way to do this is through "Success Stories" which will make a solid case for your services.
You could say something like:
"The best way to answer that question is by telling you about a client we worked with recently. They were in the same industry as you and were frustrated with rising costs and were looking to make savings so that they didn't need to put up prices to their customers. We did some assessments (they're not interested how) and then helped them make some changes that would make then significant savings".
"Within six months by conservative estimates, we'd saved the company 27% on their overall running costs compared to the previous six month period".
Whatever the results, facts or figures for your parti
Some people have little difficulty attracting and
maintaining higher paying clients. Others can't get to
first base. Higher paying clients consume less time,
exchange energy instead of zapping yours, have higher
regards for your relationship, give more referrals, pay on
time, and this in turn allows you to make higher profits.When asked how I recommend raising client’s fees, I answer
honestly, "It’s very difficult." Why? Let me share t
"The best way to answer that question is by telling you about a client we worked with recently. They were in the same industry as you and were frustrated with rising costs and were looking to make savings so that they didn't need to put up prices to their customers. We did some assessments (they're not interested how) and then helped them make some changes that would make then significant savings".
"Within six months by conservative estimates, we'd saved the company 27% on their overall running costs compared to the previous six month period".
Whatever the results, facts or figures for your particular business, if I were you, I'd spend a lot of time developing and practicing these Success Stories until you can tell them with confidence and clarity. Your success as an Independent Professional might just depend upon it.
Copyright Anne Duncan 2006
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