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Member You - Niche Marketing - Specialize for Entrepreneur Success!
I was speaking to group in Atlanta recently and this phrase was stated to me after my speech by one of my audience members….”Culture eats strategy for lunch”.I was compelled by what this meant, especially as regards processes such as customer service. Simply put, the statement implies that companies who establish a particular culture in their business will be superior in practice than those who forsake culture for strategy or process. Culture will win every time.Take a look at the finest companies in providing service, such as LL Bean, Nordstrom, The Ritz-Carlton, Chick-fil-A and others. A close look will reflect an actual culture that permeates throu
By knowing exactly what type of solutions or desires your ideal customer is looking for, you will be better prepared to meet their need.
Where are they currently getting this service or product? If you offer is a new or unique product or service, look closely at similar items and how readily available they are to your target market. Where would they "shop" to find what you now want to offer?
Why are they looking for it? Why is it important to them? Why should they look to YOU for a solution?
If you are looking for a condominium, New Condos Online has some amazing deals that will connect you to the right real estate decisions. This will ensure that you can have a condo to live in or one to rent out. Client education is a large part of my customer service philosophy and the best way to understand what it is like in a particular condominium is to hear it straight from the residents living there. If you decide to buy condominiums now, you will be facing a very good financial decision. You might be curious as to why condos are selling. There are there a record number of units for resale in downtown for two reasons.Buying your home is a very exciting
Remember this specific market will only be profitable if you offer something unique and enough people are willing to spend actual money to solve their problems or meet their needs.
Niche marketing is based on two things. Your special offer AND enough people looking for what you have to offer them.
Notice this is about you. Your own specialized effort. Your own sense of style and service could be enough to help you edge out the competition but the more competition - the more unique you will have to be to succeed.
Already have a business but not making enough money to really call it a "business"... yet? Take stock of what you are doing right now and see where you can whip up your own sense of style. Become an expert. Start with your product or service. Know everything there is to know about it.
This product - who needs it, what do they use it for, where are they buying it now or where are they looking for it, why they want it, how your item will meet your clients need.
Create an ideal client profile for each product or service you offer.
Who needs or want it - general then look at "who needs it most now!" Do you see how your list changes when it make the “want” urgent... based on NEED first? Who is able to pay for "it" and who is willing to pay the price you've set.
Become an expert of this person. Write down everything you can possibly think of in regards to this ideal "customer." This image you create will guide you through the remaining steps of this exercise.
This ideal client you want to reach...
What EXACTLY does he or she want? What problems or desires will it address? Do they want to buy it? Are they looking for a free or cheap way to get their hands on what they want? Do they worry about price? Does quality outweigh quantity for this perfect customer?
By knowing exactly what type of solutions or desires your ideal customer is looking for, you will be better prepared to meet their need.
Where are they currently getting this service or product? If you offer is a new or unique product or service, look closely at similar items and how readily available they are to your target market. Where would they "shop" to find what you now want to offer?
Why are they looking for it? Why is it important to them? Why should they look to YOU for a solution?
H
Do you run a business that is centered on other businesses? If so, you likely offer services that many businesses and business owners need. These services may include anything from handling the overflow of customer phone calls to the scheduling of customer appointments. One service that you may want to consider offering, if you dont already offer it, is Voicemail Service. Voicemail service is essential to any business owner, which means that it should be an essential part of your own business, but what if you don't already have voice mail service set up?When it comes to offering voice mail service to their clients, many business owners, just like you, think
Notice this is about you. Your own specialized effort. Your own sense of style and service could be enough to help you edge out the competition but the more competition - the more unique you will have to be to succeed.
Already have a business but not making enough money to really call it a "business"... yet? Take stock of what you are doing right now and see where you can whip up your own sense of style. Become an expert. Start with your product or service. Know everything there is to know about it.
This product - who needs it, what do they use it for, where are they buying it now or where are they looking for it, why they want it, how your item will meet your clients need.
Create an ideal client profile for each product or service you offer.
Who needs or want it - general then look at "who needs it most now!" Do you see how your list changes when it make the “want” urgent... based on NEED first? Who is able to pay for "it" and who is willing to pay the price you've set.
Become an expert of this person. Write down everything you can possibly think of in regards to this ideal "customer." This image you create will guide you through the remaining steps of this exercise.
This ideal client you want to reach...
What EXACTLY does he or she want? What problems or desires will it address? Do they want to buy it? Are they looking for a free or cheap way to get their hands on what they want? Do they worry about price? Does quality outweigh quantity for this perfect customer?
By knowing exactly what type of solutions or desires your ideal customer is looking for, you will be better prepared to meet their need.
Where are they currently getting this service or product? If you offer is a new or unique product or service, look closely at similar items and how readily available they are to your target market. Where would they "shop" to find what you now want to offer?
Why are they looking for it? Why is it important to them? Why should they look to YOU for a solution?
The thought of being simple passengers on a ship meant to navigate to the furthest points does not appeal to folk who care to place their fate into their own hands. They have the desire of maneuvering the ships themselves, of being capable to be the ones to go it anywhere they seek to. Being aboard a ship on its manner to an especially good destination is something each and every one of them dreams of, and the knowledge that they have the capability to guide it themselves is what makes them really seek to.Perhaps this is the cause why much and much folk are succumbing to one of the almost favorite businesses around – affiliate marketing. It is because in this b
This product - who needs it, what do they use it for, where are they buying it now or where are they looking for it, why they want it, how your item will meet your clients need.
Create an ideal client profile for each product or service you offer.
Who needs or want it - general then look at "who needs it most now!" Do you see how your list changes when it make the “want” urgent... based on NEED first? Who is able to pay for "it" and who is willing to pay the price you've set.
Become an expert of this person. Write down everything you can possibly think of in regards to this ideal "customer." This image you create will guide you through the remaining steps of this exercise.
This ideal client you want to reach...
What EXACTLY does he or she want? What problems or desires will it address? Do they want to buy it? Are they looking for a free or cheap way to get their hands on what they want? Do they worry about price? Does quality outweigh quantity for this perfect customer?
By knowing exactly what type of solutions or desires your ideal customer is looking for, you will be better prepared to meet their need.
Where are they currently getting this service or product? If you offer is a new or unique product or service, look closely at similar items and how readily available they are to your target market. Where would they "shop" to find what you now want to offer?
Why are they looking for it? Why is it important to them? Why should they look to YOU for a solution?
For the longest time, employers would do simple background checks. They have a potential employee complete a job application where they were asked for three professional references. Before the employee was hired, the three would receive a telephone call and tell the potential employer that the job applicant was a wonderful individual who would do incredible things for them, just as they had done before.For a while, polygraphs or lie detectors became part of the standard arsenal of checking until, fortunately, legislation was passed in many states eliminating it as a tool (they were notoriously inaccurate).In a recent poll, 77% of employers surveyed were
This ideal client you want to reach...
What EXACTLY does he or she want? What problems or desires will it address? Do they want to buy it? Are they looking for a free or cheap way to get their hands on what they want? Do they worry about price? Does quality outweigh quantity for this perfect customer?
By knowing exactly what type of solutions or desires your ideal customer is looking for, you will be better prepared to meet their need.
Where are they currently getting this service or product? If you offer is a new or unique product or service, look closely at similar items and how readily available they are to your target market. Where would they "shop" to find what you now want to offer?
Why are they looking for it? Why is it important to them? Why should they look to YOU for a solution?
I had an interesting discussion the other day with the love of my life, the apple of my eye, the woman that inspires me… (that is all true, and also just in case she is reading this. I’m sure you all understand!) We were talking about the idea that many salesman out there are simply out to make as much as they can, then look for the next hustle. She felt that salesmen, for the most part, lack some integrity and purpose. They don’t care what they’re selling or who they are selling to. They are only interested in the bottom line – ‘how much can I make?’ To an extent, that is the popular opinion. I’ve thought about this some more. I’ve thought about the d
By knowing exactly what type of solutions or desires your ideal customer is looking for, you will be better prepared to meet their need.
Where are they currently getting this service or product? If you offer is a new or unique product or service, look closely at similar items and how readily available they are to your target market. Where would they "shop" to find what you now want to offer?
Why are they looking for it? Why is it important to them? Why should they look to YOU for a solution?
How effective will your item be? How soon do they need it? How badly do they want it? How will they expect to pay for it? How much are they willing to pay? How fast will they expect delivery? How will they hear about it? How will you convince them that you offer precisely what they are looking for?
At first glance, this exercise seems overwhelming but you will quickly see that knowing your product and the people who will buy it is the ONLY way to design your own niche marketing plan.
Work your way through all of your products or services and write out the answer to the questions in all 5 areas above. Only then will you KNOW how to build your business.
Armed with this information you can plan your website, your blog, your sales pages and your content. You will know how to relate to your readers and visitors. You will use your "expertise" to match up the right products and customers. As a specialist in your "field" you will learn how to meet the needs of your clients. Become an expert on your customers.
Too often, I watch home business owners struggle online because they don't understand that the key to having a successful home business is being an avid student of both your product and the people who buy what you offer. Your niche? This specialized knowledge and strong passion that compels you to be always learning in this one chosen area.
The more specialized, the easier it is to stay focused AND be effective. Think of it like MEDICINE.
A general practitioner needs to know a little about everything. A pediatrician needs to know all about children. A pediatric specialist focuses all their reading, conferences and training on ONE main area of children's medicine.
It is the same with auto repair...from a general mechanic to an expert in the maintenance and repair of British imports.
Spend some time thinking about how YOU can grow yourself into the role of EXPERT. Then start - reading books, attending seminars, writing articles and networking.
Your specialty is your niche. Your ideal clien
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