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Member You - Creating Your Niche & Brand - Part 2
Skills refer to the things you do well. The key to finding the most appropriate jobs in the industry is recognizing your own skills and communicating the significance written and verbally to a probable employer.Majority of the most viable skills are those that are used in a variety of work settings. What are these skills? Would matching your skills to find the right job be successful?* Determine your skills. This would help you in becoming the lead candidate of landing the job. A skill does not necessarily mean it was adapted in a work environment. If this would be your first job hunt and you have no job experience to date, you still have a chance in the industry.Majority of skills, including knowledge-based and transferable, could be absorbed and developed as a volunteer, a student, a homemaker, or in your other personal activities. The skills you have used for these activi
Asking the hard questions up front is so important to the long term success of your coaching business and your market niche (more on developing that niche soon).
Remember that it’s not enough for you to perceive that someone NEEDS what you have to off
Many companies don’t have a clear cut vision for their giving and haven't clearly defined what they want to get from it. They are simply giving to the same thing year after year and doing it the same old way. They are reading donation requests, answering calls about giving, sending out Sorry-But letters, upper management makes all decisions, cut checks, and never follow through. They aren't focused on accomplishing clear-cut results. So, the ‘same’ is just fine.Why is it so critical to create a clear giving plan and to determine a focus? Because if you don't know what you want your giving program to do, the odds are that you will spend a lot of unnecessary time and resources and there is a very strong chance that you will not even make the impact you desire.Focus and plans give you important information about how to use your time, money, and resources for your giving program.
Aligning your product mix
To highlight the importance of knowing your prospective client, you can imagine the success you’d have if your target market was adolescent youths from broken families and you promoted your $1,500 monthly coaching service in the Financial Review! Whilst this example is obviously ridiculous and extreme, clients are a fickle bunch and it’s crucial that your services are tightly aligned with your prospects profile and needs.
Most coaches starting out come from the mindset “I’m going to coach XYZ group.” But they give little thought to the specific challenges, needs, desires and nuisances of their target group (niche). And without this information they’re almost doomed to failure.
They first develop how they’re going to coach, then try to impose that service onto their target client. This approach does not work!
You must be client driven rather than product driven. You should first identify the specific client group you want to work with and then develop services and products that satisfy and fulfil their unique and specific needs.
What’s the best way to determine the needs of your target client? Ask them! Interview them; survey them; take them to lunch and pick their brains; hold tele-sessions; talk to industry professionals already dealing with them; go to industry events; read their journals.
Asking the hard questions up front is so important to the long term success of your coaching business and your market niche (more on developing that niche soon).
Remember that it’s not enough for you to perceive that someone NEEDS what you have to offe
Using the internet to find nursing jobs online is a great way to find a job after graduating. The internet is filled with job sites, classified ads, and web sites that advertise nursing jobs in most cities and countries. When a person graduates, they can begin their search for employment from home. They can post resumes, answer ads, and perform company searches. Many companies and hospitals advertise for job openings on the internet. Corporations that are searching for on site nurses will also post advertisements on their web sites. Narrow down the search by looking for companies that have a good reputation for hiring nurses. Visit the web sites to see if they are hiring. Many times they will only post advertisements on their web sites. Visiting the same site a few times is also a good idea because new jobs are always being posted.Posting a resume on a job web site will get a person notic
Most coaches starting out come from the mindset “I’m going to coach XYZ group.” But they give little thought to the specific challenges, needs, desires and nuisances of their target group (niche). And without this information they’re almost doomed to failure.
They first develop how they’re going to coach, then try to impose that service onto their target client. This approach does not work!
You must be client driven rather than product driven. You should first identify the specific client group you want to work with and then develop services and products that satisfy and fulfil their unique and specific needs.
What’s the best way to determine the needs of your target client? Ask them! Interview them; survey them; take them to lunch and pick their brains; hold tele-sessions; talk to industry professionals already dealing with them; go to industry events; read their journals.
Asking the hard questions up front is so important to the long term success of your coaching business and your market niche (more on developing that niche soon).
Remember that it’s not enough for you to perceive that someone NEEDS what you have to off
What is Messaging On Hold? Message On Hold is a customized recording that callers will hear when they are placed on hold. Now one might think that that is just another fancy way to keep your callers entertained. But truth is, Messaging On Hold is far more than just helping callers kill time while they are on hold. Messaging On Hold is actually a highly effective marketing tool. It is basically an infomercial about your business. Yes, it will keep your callers entertained avoiding that they hang up. But most importantly, it will help to sell the products and/or services that your business has to offer. Studies conducted by major telecommunication companies revealed that approximately 20% of callers that are placed on hold will actually make purchase decisions based on what they hear while they are on hold.Here are some interesting Message On-Hold statistics:Results of studies perfor
They first develop how they’re going to coach, then try to impose that service onto their target client. This approach does not work!
You must be client driven rather than product driven. You should first identify the specific client group you want to work with and then develop services and products that satisfy and fulfil their unique and specific needs.
What’s the best way to determine the needs of your target client? Ask them! Interview them; survey them; take them to lunch and pick their brains; hold tele-sessions; talk to industry professionals already dealing with them; go to industry events; read their journals.
Asking the hard questions up front is so important to the long term success of your coaching business and your market niche (more on developing that niche soon).
Remember that it’s not enough for you to perceive that someone NEEDS what you have to off
Do you want to give good customer service and do you want to make sure that the message you send out to your target market and potential customers is a simple message and one they can understand. Many people believe and I believe also that customer service surveys can help you in finding out if your customers are satisfied and if you are actually giving good customer service.But in order to achieve good customer service you first need to make sure that your marketing is sending out the right message. So I suggest that you Survey your marketing first. In other words find out if those who are reading your advertising and your marketing are in fact getting the right message that you are intending to send them.You should attempt to get feedback of your marketing message from your friends, vendors, contractors, employees and your target market customers. You need to find out how peo
What’s the best way to determine the needs of your target client? Ask them! Interview them; survey them; take them to lunch and pick their brains; hold tele-sessions; talk to industry professionals already dealing with them; go to industry events; read their journals.
Asking the hard questions up front is so important to the long term success of your coaching business and your market niche (more on developing that niche soon).
Remember that it’s not enough for you to perceive that someone NEEDS what you have to off
If you’re one of the many executives struggling with finding and keeping the right people to propel your business forward, you’ll find these insights helpful.If you’re frustrated by trying to motivate people, work instead to develop a company where people are self-motivated – where they do things because they want to. When we’re inspired, we enjoy our work, we’re productive, and we’re proud of our efforts. We remain focused and committed to the task at hand. In short, we put forth out best effort.An organization will attract and retain a team of people dedicated to the success of the organization and its goals when it has a Purpose, a Mission, and a set of Values that it lives by, effectively communicates them throughout the organization, and measures its actions and decisions against them. Let’s define what Purpose, Mission and Values are and talk about the implications of havi
Asking the hard questions up front is so important to the long term success of your coaching business and your market niche (more on developing that niche soon).
Remember that it’s not enough for you to perceive that someone NEEDS what you have to offer… They have to WANT what you have to offer and be motivated to buy it. Focus your attention on client groups who are already looking for the solution that you are going to provide – and are willing to invest in that solution.
The best way to develop products and services that are in high demand by your target clients is to:
- First determine the top 3 most serious and annoying challenges that your proposed target group want to solve.
- Determine how regularly they face these problems and the financial and emotional cost to them having these problems recur.
- Develop solutions to solve these top 3 challenges/problems.
- Package your solutions as service and product based offerings.
- Price point your services based on the financial costs your clients incur by not having the problem solved.
- Establish yourself as a specialist who can help them solve the challenges/problems they have.
If you take this approach, not only will your services be aligned to your client, your clients will actively seek you out to have their costly recurring problems resolved!
Filling a gap
There is a lot of talk in business, and specifically coaching, about creating a niche. A niche is essentially a group of people with a common problem (or desire) that they’re willing to pay to get solved and are already talking to each other about it.
Often beginner coaches balk at establishing a niche as they:
- Fear they’ll limit the size of their market;
- The
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