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  • Member You - Successful Trade Show Booths - 10 Easy Tips

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    I've been working from home since December 2004. My daily quest is finding and applying for real work at home jobs. My latest find is one that everyone needs to be aware of -- but not because it's such a great job, b
    sure your giveaway is something useful and hopefully long lasting. Be sure of the quality of the ink used to imprint your company name and contact info. You don’t want your phone number to wear off in a week.

    9. Keep notes on your visitors. This will help when you follow up with them.

    Launch A New Product With Promotional Gifts
    One of the most effective ways to launch a new product is to package it with a promotional gift. The something-for-nothing factor is always a great lure to get people to try a new product, and it’s one that is being
    1. Listen 80%, talk 20%. Ask open ended questions to promote conversation.

    2. Offer an incentive for visitors to leave their contact information. For example, drop off your business card to be entered in a draw. You can follow up with these new contacts later.

    3. Set up a laptop with a video or slide show running to catch people’s eyes and interest.

    4. Don’t eat, fold your arms or sit down in your booth. You’re not encouraging anyone to visit.

    5. FOOD! A bowl of individually wrapped candies is a great incentive for people to come to your booth. Especially when shows run along mealtimes! You can also have your business info printed on the wrappers.

    6. Make sure you know what comes with your booth. Is there electricity? Do you need to bring your own tablecloth? If they are providing you with one, what color is it? Is it stained and full of holes? Great things to know beforehand!

    7. Find out who your neighbors will be. You may get a surprise if you show up at your booth the day of the show and discover you’ll be sitting next to a competitor all day.

    8. GIVEAWAYS! Let’s face it, freebies make people feel happy. Make sure your giveaway is something useful and hopefully long lasting. Be sure of the quality of the ink used to imprint your company name and contact info. You don’t want your phone number to wear off in a week.

    9. Keep notes on your visitors. This will help when you follow up with them.<

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    with a video or slide show running to catch people’s eyes and interest.

    4. Don’t eat, fold your arms or sit down in your booth. You’re not encouraging anyone to visit.

    5. FOOD! A bowl of individually wrapped candies is a great incentive for people to come to your booth. Especially when shows run along mealtimes! You can also have your business info printed on the wrappers.

    6. Make sure you know what comes with your booth. Is there electricity? Do you need to bring your own tablecloth? If they are providing you with one, what color is it? Is it stained and full of holes? Great things to know beforehand!

    7. Find out who your neighbors will be. You may get a surprise if you show up at your booth the day of the show and discover you’ll be sitting next to a competitor all day.

    8. GIVEAWAYS! Let’s face it, freebies make people feel happy. Make sure your giveaway is something useful and hopefully long lasting. Be sure of the quality of the ink used to imprint your company name and contact info. You don’t want your phone number to wear off in a week.

    9. Keep notes on your visitors. This will help when you follow up with them.

    Budgets that Damage - The Downsides of Making the Numbers
    In my organisational career, I had budgets from the age of 22 to 47. I lived and breathed them and many times, budgets, the gospel that they were, caused havoc, albeit within the corporate retailer framework that I
    when shows run along mealtimes! You can also have your business info printed on the wrappers.

    6. Make sure you know what comes with your booth. Is there electricity? Do you need to bring your own tablecloth? If they are providing you with one, what color is it? Is it stained and full of holes? Great things to know beforehand!

    7. Find out who your neighbors will be. You may get a surprise if you show up at your booth the day of the show and discover you’ll be sitting next to a competitor all day.

    8. GIVEAWAYS! Let’s face it, freebies make people feel happy. Make sure your giveaway is something useful and hopefully long lasting. Be sure of the quality of the ink used to imprint your company name and contact info. You don’t want your phone number to wear off in a week.

    9. Keep notes on your visitors. This will help when you follow up with them.

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    Some employees cost your company far more than they contribute. So why keep them?Do you retain employees long after they have worn out their welcome? If so, you are not alone. Many organizations underestima
    f holes? Great things to know beforehand!

    7. Find out who your neighbors will be. You may get a surprise if you show up at your booth the day of the show and discover you’ll be sitting next to a competitor all day.

    8. GIVEAWAYS! Let’s face it, freebies make people feel happy. Make sure your giveaway is something useful and hopefully long lasting. Be sure of the quality of the ink used to imprint your company name and contact info. You don’t want your phone number to wear off in a week.

    9. Keep notes on your visitors. This will help when you follow up with them.

    Take Care of Your People – Don't Coddle Them
    At its core, leadership is about people. Fundamental to this is that leaders take care of their people. But this concept also uncovers one of the biggest clich?s in American business; people are our most important as
    sure your giveaway is something useful and hopefully long lasting. Be sure of the quality of the ink used to imprint your company name and contact info. You don’t want your phone number to wear off in a week.

    9. Keep notes on your visitors. This will help when you follow up with them.

    10. Have a goal for the show. Do you want to come out with 200 business cards or 5 quality leads? Be realistic, but challenge yourself.

    Copyright 2006. Kitt MacLean. Article may be reprinted so long as the Bio is included. Please inform the author of the use.

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