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Member You - How to Communicate Post-Disaster - Appropriate Strategies for Nonprofits
Abstract: People buy for their reasons, not yours. This article covers the key elements that prospects want to hear you talk about.Always, but especially during lean times, effective sales professionals know the importance of communicating value.Budgets – if they ever were discretionary – are tighter. Business customers are being asked to do more with less. Decisions are increasingly less on WHERE to spend the money and more on WHY we need to spend the money.Value is the customer’s perception of your worth, excellence, usefulness, or importance with respect to them or their business. Value addresses the customer’s question, “What can this person or company do for me?”Even sp
• A Survivor's Story– From a camp for Sri Lankans, a survivor describes the tsunami and the work that Oxfam is doing to help.
• A Personal Reflection
When hosted CRM was first introduced, concerns were voiced about its drawbacks: the lack of customization, integration with other applications, support, third party storage, control over data control and the performance of service reps - not to mention the all-important security issue. Hosting’s biggest drawback is that your most important data is in a third-party’s hands.Although CRM, as hosted solutions are also known, are not as difficult or as costly to install as packaged solutions, they still require an infrastructure, significant IT resources, and time to deploy.Application integration has been another challenge for ASPs. Since ASPs unilaterally update their code bases, this opens the
For organizations providing services in the tsunami relief effort: Communicate broadly and clearly about how donations are managed, where they are going and what your organization's relief effort is achieving.
Examples:
Catholic Relief Services responded immediately with life-saving food, medicine, clean water, emergency shelter, basic hygiene and household supplies. This was the first phase of CRS' phased response -- rapid-response relief to save lives, rehabilitation of damaged areas, and development efforts to rebuild communities and livelihoods.http://www.catholicrelief.org/our_work/where_we_work/overseas/asia/tsunami/index.cfm/
Oxfam America solicits donations on its homepage, assuring prospective donors that "over 90% of emergency funds go directly to saving and rebuilding the lives of those in the affected areas." Oxfam goes further than Catholic Relief Services, linking its call for giving to six content areas, including these moving accounts:
• A Survivor's Story– From a camp for Sri Lankans, a survivor describes the tsunami and the work that Oxfam is doing to help.
• A Personal Reflection
Regarding your Service Encounters of the Third Kind, how do I apply that in my medical practice? The first and second kind are no problem. But how can I use the third kind in medicine? How do I ask, ‘What do you want to become?’ to my patients?Thank you for that great question!Service Encounters of the Third Kind in medicine moves the doctor/patient relationship beyond ‘What’s wrong or what needs fixing?’ (an encounter of the first kind), beyond ‘Which therapy or style of treatment do you want?’ (an encounter of the second kind), to a dialogue focusing on your patient’s preferred choice of lifestyle: nutrition, exercise, bodywork, stress release and emotional well-being included.This i
Examples:
Catholic Relief Services responded immediately with life-saving food, medicine, clean water, emergency shelter, basic hygiene and household supplies. This was the first phase of CRS' phased response -- rapid-response relief to save lives, rehabilitation of damaged areas, and development efforts to rebuild communities and livelihoods.http://www.catholicrelief.org/our_work/where_we_work/overseas/asia/tsunami/index.cfm/
Oxfam America solicits donations on its homepage, assuring prospective donors that "over 90% of emergency funds go directly to saving and rebuilding the lives of those in the affected areas." Oxfam goes further than Catholic Relief Services, linking its call for giving to six content areas, including these moving accounts:
• A Survivor's Story– From a camp for Sri Lankans, a survivor describes the tsunami and the work that Oxfam is doing to help.
• A Personal Reflection
The Nebraska State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is:Department of Revenue Nebraska State Office Bldg. 301 Centennial Mall S. P.O. Box 94818 Lincoln, NE 68509-4818 (402) 471-2971 (800) 742-7474 http://www.revenue.state.ne.us/index.htmlNebraska does not require you to use a state form to calculate state income tax withholding.Not all states allow salary reductions made under Section 125 cafeteria plans or 401(k) to be treated in the same manner as the IRS code allows. In Nebraska cafeteria plans are not taxable for income tax calculation; not taxable for unemployment insu
Oxfam America solicits donations on its homepage, assuring prospective donors that "over 90% of emergency funds go directly to saving and rebuilding the lives of those in the affected areas." Oxfam goes further than Catholic Relief Services, linking its call for giving to six content areas, including these moving accounts:
• A Survivor's Story– From a camp for Sri Lankans, a survivor describes the tsunami and the work that Oxfam is doing to help.
• A Personal Reflection
I'm sure by now you are aware of the effects of the residual income.It is an all-empowering concept for those who have mastered it.There are many ways to start a residual income stream:1) Dealing In Real EstateThis is out of the league for most people. You would have needed to acquire a massive income before you can deal with this. Still, I know of people who dread paying property managers or having to maintain houses.Instead of buying real estate, however, you can sell real estate. Still, this requires a lot of work, sales skills, and moving around the country. It isn't what I call real residual income.2) Becoming An Insurance SalesmanYou can be cold callin
Oxfam America solicits donations on its homepage, assuring prospective donors that "over 90% of emergency funds go directly to saving and rebuilding the lives of those in the affected areas." Oxfam goes further than Catholic Relief Services, linking its call for giving to six content areas, including these moving accounts:
• A Survivor's Story– From a camp for Sri Lankans, a survivor describes the tsunami and the work that Oxfam is doing to help.
• A Personal Reflection
In this day and age, most companies have computers with Internet access. If you have employees using the Internet for personal use, this can create a big problem for you. You may not want your employees using company equipment for their own use but could be in a situation where you haven't found a way to effectively manage this policy. Perhaps you've already had problems that you want to prevent from recurring.If you have a policy that allows staff to only surf personally during lunchtimes and/or breaks, you might want to ensure that this is all they are doing and that work periods remain productive. Or, if you have employees that submit overtime hours for pay, you might want to be sure that during
• A Survivor's Story– From a camp for Sri Lankans, a survivor describes the tsunami and the work that Oxfam is doing to help.
• A Personal Reflection – An Oxfam employee who is Sri Lankan reflects on how the disaster is affecting her family.
• The First Hours– Oxfam staff in Sri Lanka describes the disaster. http://www.oxfamamerica.org/ Make it clear why your organization is well- equipped to help. Be as specific as possible.
Example:
Save The Children, with a field office in the Aceh province of Indonesia, was positioned to provide aid in the region before others could arrive. The agency has since expanded its focus to include children in Sri Lanka.
• Be thoughtful in your use of graphic photos of the disaster.
The press is working for you by publicizing shocking photos of the disaster (not to mention the home videos floating around the Internet). And there's quite a bit of controversy among the press regarding this issue.
Some journalists argue that graphic photos (such as dead children) are too much. Others assert that the seriousness of the disaster necessitate the use of photos to convey the gravity of the situation, especially to the jaded U.S. audience.
For organizations collecting donations for aid efforts:
- Be proactive and specific in conveying the process for distributing donations and where
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