Tags |
|
|
Links |
|
|
Member You - Top 5 Ways Newsletters Help Tech Companies
What many people think of a small business, they have these visions of an independent entrepreneur who is crafting a finely made product, happily working away doing something fulfilling with their life. REALITY CHECK!Operating a small business takes a certain level of discipline and understanding. This is because it small business is like a child in that your decisions can either help it grow and blossom or destroy it. Let's consider just a few of the positi
5. Improve sales. Your customers are businesspeople, too. They know that as long as you’re making sales, you’ll be around to support them. Salespeople love to give newsletters to their prospects. And when you send prospects regular communication from and about your company, they begin to develop strong positive feelings about you—even before they’ve made a decision to buy. Feelings that you care about your customers, you’re in it for the long run, and your customers love you, so you must be good.
Happy, secure customers who feel good about you. If a newsletter can give you all that, what are you waiting for? Even if you’re not a tech company, you can gain a lot of similar advantages. So start one
If you own a franchise or are considering one, often arbitration levels the playing field for the franchisee in a dispute with a big and powerful franchisor. Recently, I was contacted by a franchisee who had bought a franchise from a company Franchisor, whose Founder was the President of the IFA International Franchise Association.His dispute did not seem to be viable in his favor and indeed he himself felt that he had no chance against the bigger franchisor. He
More than any other kind of organization, a technology company—especially those that make custom software—must forge strong relationships with its customers. There’s no better way—in addition, of course, to making sure your product fills their needs and it works—to strengthen your customer relations than providing a content-rich newsletter on a regular schedule. Here are the top 5 ways you and your customers benefit:
1. Manage tough spots. Software development and other tech companies have unique points of contact with customers that many businesses never face:
- ongoing R&D
- beta testing
- new releases
- users group meetings
- ongoing support
- translating tech-talk for non-techies
2. Offer security. Many software customers have been burned. They may once have invested in a product similar to yours, only to have the developers stop improving the product, or worse, go out of business. It’s a big investment when customers choose to do business with you—an investment in time, money and credibility with their bosses, colleagues and staff members. They want to feel secure about you.
Nothing makes customers feel more secure than receiving regular communication from you. Having a newsletter full of information about your company show up regularly on their desks makes customers feel you’re in this with them for the long run.
3. Foster belonging. Software customers develop a feeling of camaraderie with others who use the same products. There’s a sense of shared purpose and the “in-group” feeling everyone enjoys. A good newsletter encourages the feeling of belonging by keeping customers in the know about what’s going on with their software product.
4. Give recognition. Most people enjoy having their contributions recognized. Your product or service may be offering them a unique opportunity to give their best efforts—technology challenges us all to think harder and be more creative. Why not let your newsletter be a showcase for giving your customers credit? Interview them and share their stories. While you’re at it, ask them why they like you! (N.B. Make sure prospects receive your newsletter, too. Credibility skyrockets with positive customer comments.)
5. Improve sales. Your customers are businesspeople, too. They know that as long as you’re making sales, you’ll be around to support them. Salespeople love to give newsletters to their prospects. And when you send prospects regular communication from and about your company, they begin to develop strong positive feelings about you—even before they’ve made a decision to buy. Feelings that you care about your customers, you’re in it for the long run, and your customers love you, so you must be good.
Happy, secure customers who feel good about you. If a newsletter can give you all that, what are you waiting for? Even if you’re not a tech company, you can gain a lot of similar advantages. So start one t
A while back, while living in New York City, I became acquainted with this guy named Harry Vincent. He was something else. Vince liked to show off a lot, as shown by his daily food regimen of booze and loose city girls. It was pretty tough on the ego hanging around him; I had recently started my so-called writing career and the cash wasn't rolling in like I had planned. When Vince and I would go to the local bistro, he'd usually surround himself with a sensual panorama
1. Manage tough spots. Software development and other tech companies have unique points of contact with customers that many businesses never face:
- ongoing R&D
- beta testing
- new releases
- users group meetings
- ongoing support
- translating tech-talk for non-techies
2. Offer security. Many software customers have been burned. They may once have invested in a product similar to yours, only to have the developers stop improving the product, or worse, go out of business. It’s a big investment when customers choose to do business with you—an investment in time, money and credibility with their bosses, colleagues and staff members. They want to feel secure about you.
Nothing makes customers feel more secure than receiving regular communication from you. Having a newsletter full of information about your company show up regularly on their desks makes customers feel you’re in this with them for the long run.
3. Foster belonging. Software customers develop a feeling of camaraderie with others who use the same products. There’s a sense of shared purpose and the “in-group” feeling everyone enjoys. A good newsletter encourages the feeling of belonging by keeping customers in the know about what’s going on with their software product.
4. Give recognition. Most people enjoy having their contributions recognized. Your product or service may be offering them a unique opportunity to give their best efforts—technology challenges us all to think harder and be more creative. Why not let your newsletter be a showcase for giving your customers credit? Interview them and share their stories. While you’re at it, ask them why they like you! (N.B. Make sure prospects receive your newsletter, too. Credibility skyrockets with positive customer comments.)
5. Improve sales. Your customers are businesspeople, too. They know that as long as you’re making sales, you’ll be around to support them. Salespeople love to give newsletters to their prospects. And when you send prospects regular communication from and about your company, they begin to develop strong positive feelings about you—even before they’ve made a decision to buy. Feelings that you care about your customers, you’re in it for the long run, and your customers love you, so you must be good.
Happy, secure customers who feel good about you. If a newsletter can give you all that, what are you waiting for? Even if you’re not a tech company, you can gain a lot of similar advantages. So start one
"Whenever you are asked if you can do a job, tell 'em, 'Certainly I can!' Then get busy and find out how to do it." - Theodore RooseveltQ: I have been searching for a job for months. I have been sending resumes and letting everyone I know that I need a job like all of the career books recommend and yet I still have no prospects. Part of me just wants to take the next job I see, no matter what it is. What am I doing wrong?A: I am glad you asked this
2. Offer security. Many software customers have been burned. They may once have invested in a product similar to yours, only to have the developers stop improving the product, or worse, go out of business. It’s a big investment when customers choose to do business with you—an investment in time, money and credibility with their bosses, colleagues and staff members. They want to feel secure about you.
Nothing makes customers feel more secure than receiving regular communication from you. Having a newsletter full of information about your company show up regularly on their desks makes customers feel you’re in this with them for the long run.
3. Foster belonging. Software customers develop a feeling of camaraderie with others who use the same products. There’s a sense of shared purpose and the “in-group” feeling everyone enjoys. A good newsletter encourages the feeling of belonging by keeping customers in the know about what’s going on with their software product.
4. Give recognition. Most people enjoy having their contributions recognized. Your product or service may be offering them a unique opportunity to give their best efforts—technology challenges us all to think harder and be more creative. Why not let your newsletter be a showcase for giving your customers credit? Interview them and share their stories. While you’re at it, ask them why they like you! (N.B. Make sure prospects receive your newsletter, too. Credibility skyrockets with positive customer comments.)
5. Improve sales. Your customers are businesspeople, too. They know that as long as you’re making sales, you’ll be around to support them. Salespeople love to give newsletters to their prospects. And when you send prospects regular communication from and about your company, they begin to develop strong positive feelings about you—even before they’ve made a decision to buy. Feelings that you care about your customers, you’re in it for the long run, and your customers love you, so you must be good.
Happy, secure customers who feel good about you. If a newsletter can give you all that, what are you waiting for? Even if you’re not a tech company, you can gain a lot of similar advantages. So start one
It is wise to set the business plan no matter what type of business you are starting. If you buy a business plan book sometimes it is hard to find a sample business plan of a business which is similar in nature to the one you wish to start. For instance let's say you wish to run a Mobil oil change business; the chance of you finding a business plan sample that is similar will be difficult.So then how do you build your business plan pro forma if you're going to
4. Give recognition. Most people enjoy having their contributions recognized. Your product or service may be offering them a unique opportunity to give their best efforts—technology challenges us all to think harder and be more creative. Why not let your newsletter be a showcase for giving your customers credit? Interview them and share their stories. While you’re at it, ask them why they like you! (N.B. Make sure prospects receive your newsletter, too. Credibility skyrockets with positive customer comments.)
5. Improve sales. Your customers are businesspeople, too. They know that as long as you’re making sales, you’ll be around to support them. Salespeople love to give newsletters to their prospects. And when you send prospects regular communication from and about your company, they begin to develop strong positive feelings about you—even before they’ve made a decision to buy. Feelings that you care about your customers, you’re in it for the long run, and your customers love you, so you must be good.
Happy, secure customers who feel good about you. If a newsletter can give you all that, what are you waiting for? Even if you’re not a tech company, you can gain a lot of similar advantages. So start one
The Secret is...'Executive Office Space'Unfortunately, too many businesses don't understand the concept of executive office space...or as it's sometimes called, shared office space. As a result, they miss out on one of the most beneficial tools for a small or medium sized company.For starts, executive office space generally comes complete with staff. There is a receptionist to greet your guests and answer your telephone. They can even provide a secr
5. Improve sales. Your customers are businesspeople, too. They know that as long as you’re making sales, you’ll be around to support them. Salespeople love to give newsletters to their prospects. And when you send prospects regular communication from and about your company, they begin to develop strong positive feelings about you—even before they’ve made a decision to buy. Feelings that you care about your customers, you’re in it for the long run, and your customers love you, so you must be good.
Happy, secure customers who feel good about you. If a newsletter can give you all that, what are you waiting for? Even if you’re not a tech company, you can gain a lot of similar advantages. So start one today, or revamp the one you’ve got if it’s not doing the job.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/27178/memberyou-Top-5-Ways-Newsletters-Help-Tech-Companies.html">Top 5 Ways Newsletters Help Tech Companies</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/27178/memberyou-Top-5-Ways-Newsletters-Help-Tech-Companies.html]Top 5 Ways Newsletters Help Tech Companies[/url]
Related Articles:
Small-Press Authors and Bookstores
Bookmark it:
|