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  • Member You - You've Got 9-Seconds to Hook 'em!

    Bodyguards: How Much Can I Earn As A Bodyguard
    By now you've been asking, "How much can I earn as a bodyguard?" The fees associated with this type of work vary depending upon many factors, including:Your Prior Experience, Skills & Training Client Profile Level of Risk Amount of Trave
    For example, when asked what you do, instead of responding with "I'm a dentist," you might try something along the lines of, "I give people that bright, white mega-watt smile they've always dreamed of!" Get the idea?

    Ok.

    Why Are Turnkey Business Opportunities So Lucrative?
    Amidst everyone's busy life, one may, in one time or the other, stop and think-one person has a steady nine to five job, generating a steady income, may want, or wishes that she can stay at home and be with the kids... but has no choice, one must earn, to make
    It's true. The average American attention span has dwindled to that of a goldfish. These days, it seems people have very little time and even less patience. So, what does this mean for you, the self-employed professional trying to reach prospects in the most effective way possible?

    Well, for starters, you've got to have a killer self-introduction -- one that instantly conveys what you do, who you do it for, and the real benefits behind the product or service you provide.

    Are you currently using the "name, rank and serial number" approach when a prospect asks you what you do? (Snooze!)

    Here's the deal: nobody really cares about your title. In fact, 50% of your prospects will have a negative association with whatever your title is (think dentists here!), so replace your current label with a short and compelling sentence that contains the desired result your prospect is looking for. For example, when asked what you do, instead of responding with "I'm a dentist," you might try something along the lines of, "I give people that bright, white mega-watt smile they've always dreamed of!" Get the idea?

    Ok.

    Outsourcing Can Help Grow Your Business
    Small business outsourcing refers to a decision to sub-contract some or all of the duties in the company. The main motive or reason is to allow the company to invest more money, time and human resources into important activities and building strategies, which
    g to reach prospects in the most effective way possible?

    Well, for starters, you've got to have a killer self-introduction -- one that instantly conveys what you do, who you do it for, and the real benefits behind the product or service you provide.

    Are you currently using the "name, rank and serial number" approach when a prospect asks you what you do? (Snooze!)

    Here's the deal: nobody really cares about your title. In fact, 50% of your prospects will have a negative association with whatever your title is (think dentists here!), so replace your current label with a short and compelling sentence that contains the desired result your prospect is looking for. For example, when asked what you do, instead of responding with "I'm a dentist," you might try something along the lines of, "I give people that bright, white mega-watt smile they've always dreamed of!" Get the idea?

    Ok.

    Innovation, Idea Selection, Valuation
    There is no sure fire route to commercial success, but one can maximize the chances of selecting those ideas that are most likely to succeed. Organizations short of R & D resources must implement such processes. The Economist (2003) states that 3000 bright ide
    ct or service you provide.

    Are you currently using the "name, rank and serial number" approach when a prospect asks you what you do? (Snooze!)

    Here's the deal: nobody really cares about your title. In fact, 50% of your prospects will have a negative association with whatever your title is (think dentists here!), so replace your current label with a short and compelling sentence that contains the desired result your prospect is looking for. For example, when asked what you do, instead of responding with "I'm a dentist," you might try something along the lines of, "I give people that bright, white mega-watt smile they've always dreamed of!" Get the idea?

    Ok.

    Two Part Promotional Product Marketing Strategies
    Promotional products and giveaways are a marketing strategy with a long and lustrous lineage with good reason. They work. Giving people a free gift is a great way to make them feel good about your company, service or product. When people feel good about you, t
    your prospects will have a negative association with whatever your title is (think dentists here!), so replace your current label with a short and compelling sentence that contains the desired result your prospect is looking for. For example, when asked what you do, instead of responding with "I'm a dentist," you might try something along the lines of, "I give people that bright, white mega-watt smile they've always dreamed of!" Get the idea?

    Ok.

    Do You Invite People To Sample Your Business?
    How can your prospects know if they want what your business offers? How can they know if what you have, is what they need? A great way to let them find out is to offer a sample, a taster, of your products or services.You can do this by sharing your ex
    For example, when asked what you do, instead of responding with "I'm a dentist," you might try something along the lines of, "I give people that bright, white mega-watt smile they've always dreamed of!" Get the idea?

    Ok. Now it's your turn. Think about the single biggest "result" that your clients receive from using your product or service. Is it more money? Improved health? Better relationships? (Hint: The benefit will typically be linked to one of these three areas.) Once you know the benefit, go ahead and incorporate this information into a single sentence. Presto! Now you're armed with a brand new response that will quickly answer that million dollar question--"What do you do?"--in a way that will have prospects begging for your business card!

    (c) Connie Scholl 2006

    WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this blurb with it: "Connie Scholl, of www.ConnieCoach.com works with Professionals & Small Business Owners who want to generate more clients and make more money." For your FREE 7-Day MARKETING e-Course, visit http://www.conniecoach.com (http

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