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Member You - Why Communications Advocacy Should Remain #1 on Your To Do List
As much as billers don't want to think about it, software for medical billing is not perfect. There are going to be problems, sometimes lots of them. In the next series of articles, which will cover a number of critical areas of the DME software system, we will go over the most common problems that you will run into when operating your DME medical billing system. In this particular installment, we're going to just give a brief overview of the areas that will be covered in more detail.The first part of the system where you are going to run into problems is the actual installation and running of the software itself. Even though manufacturers tr
Mr Right, for lack of a better name, had decided it was time to move on to a new job. He had all of the qualifications: education, experience, accomplishments, industry experience and contacts. He was definitely an "A" player in his industry.So he went about the business of looking, and in short order he had three different companies that were very interested.Company A interviewed him, set up a second round of interviews with top people directly involved in the position he was being considered for, interviewed him and, after checking references - with his permission, and assessing his fit, made him an offer - albeit a low ball offer to sta
It happened during a very interesting presentation at the Philanthropy's Sweet Spot Forum, co-sponsored by Rockefeller Philanthropy Advisors and the Stanford Social Innovation review. The speaker was Peter Goldmark, now Director of the Climate and Air program at Environmental Defense(ED) (one of the best organizational communicators I know), formerly presiding over the International Herald Tribune and the Rockefeller Foundation. Obviously, Goldmark is one smart guy who knows how to engage his audience.
He told the story of his program's proposal to FedEx to help transition their fleet to hybrid trucks. ED's condition? That every FedEx employee receive the opportunity to learn about this change, and its benefits for the climate.
The partnership took off and the transition is in progress. The new hybrid trucks will signal this change in their blue and green color scheme, and for the ubiquitous FedEx truck, that color change is a high-impact communications signal.
This is a win-win partnership. ED's Climate and Air program derives these benefits:
Acclaim for driving a high-visibility conversion to hybrid.
Lasting impact fuel savings build every day.
A powerful new corporate ally.
And FedEx also benefits, gaining:
High visibility as a socially-conscious corporation
Energized, engaged and more aware work force
Cost savings in its bottom line
All in all, a great example of innovative social/private sector partnerships. But something interesting happened during the Q&A period. When a forum participant asked for Goldmark's advice on how to get the word out on the questioner's paralympic program, commenting that program is nothing without awareness and action, Goldmark bemoaned the fact that it's almost impossible to communicate effectively in this age of information and advertising overload. He advised that "you can't push messages anymore" (not quite true, as I see
Introduction The Banyan Tree is an Asian symbol of a market, a perfect place for buyers and sellers to meet and trade in the shade. In the early days, traders in the textile community exchanged goods and barter systems emerged. The progression to forming communities across villages and townships eventually led to the birth of marketplaces and trade centers.The Banyan Tree Theory is the foundation of Business Process Studies across the Online Trading space. It is about creating efficiency, across communities, regions and industries.The World is flat! Todays World uses high-end technology and communications to bring people clo
He told the story of his program's proposal to FedEx to help transition their fleet to hybrid trucks. ED's condition? That every FedEx employee receive the opportunity to learn about this change, and its benefits for the climate.
The partnership took off and the transition is in progress. The new hybrid trucks will signal this change in their blue and green color scheme, and for the ubiquitous FedEx truck, that color change is a high-impact communications signal.
This is a win-win partnership. ED's Climate and Air program derives these benefits:
Acclaim for driving a high-visibility conversion to hybrid.
Lasting impact fuel savings build every day.
A powerful new corporate ally.
And FedEx also benefits, gaining:
High visibility as a socially-conscious corporation
Energized, engaged and more aware work force
Cost savings in its bottom line
All in all, a great example of innovative social/private sector partnerships. But something interesting happened during the Q&A period. When a forum participant asked for Goldmark's advice on how to get the word out on the questioner's paralympic program, commenting that program is nothing without awareness and action, Goldmark bemoaned the fact that it's almost impossible to communicate effectively in this age of information and advertising overload. He advised that "you can't push messages anymore" (not quite true, as I see
Who knew that a retailer's once-valuable and suitable point-of-sale system would become as useless as an old, antiquated typewriter? And then curse the day they got it? It happens. And worse, it keeps them operating at lower standards than other retailers who have stepped up to better technology.Technology always changes the way we work and the way our business works. It isn't just about performing our business functions better either. It's also about servicing the needs of our customers better. And it takes today's retail technology advances to help achieve this because it didn't exist cohesively before.So, chances are, you need to change
The partnership took off and the transition is in progress. The new hybrid trucks will signal this change in their blue and green color scheme, and for the ubiquitous FedEx truck, that color change is a high-impact communications signal.
This is a win-win partnership. ED's Climate and Air program derives these benefits:
Acclaim for driving a high-visibility conversion to hybrid.
Lasting impact fuel savings build every day.
A powerful new corporate ally.
And FedEx also benefits, gaining:
High visibility as a socially-conscious corporation
Energized, engaged and more aware work force
Cost savings in its bottom line
All in all, a great example of innovative social/private sector partnerships. But something interesting happened during the Q&A period. When a forum participant asked for Goldmark's advice on how to get the word out on the questioner's paralympic program, commenting that program is nothing without awareness and action, Goldmark bemoaned the fact that it's almost impossible to communicate effectively in this age of information and advertising overload. He advised that "you can't push messages anymore" (not quite true, as I see
Do you know when I heard Dont take it personal? That was the day that I went to a major computer convention and came back to my office in tears. Seeing my misery, my boyfriend, decided to take me to lunch. As I was relating the incident about how I approached a salesman at the convention concerning technical product information, and without looking up, he told me to come back tomorrow - with my husband. My boyfriend calmly said those words, Ah, dont take it personal!How could I not take it personal, after all, Im an expert in my field and Im told to bring my husband. I wasnt even married. Now as my boyfriend was about to wear his
Lasting impact fuel savings build every day.
A powerful new corporate ally.
And FedEx also benefits, gaining:
High visibility as a socially-conscious corporation
Energized, engaged and more aware work force
Cost savings in its bottom line
All in all, a great example of innovative social/private sector partnerships. But something interesting happened during the Q&A period. When a forum participant asked for Goldmark's advice on how to get the word out on the questioner's paralympic program, commenting that program is nothing without awareness and action, Goldmark bemoaned the fact that it's almost impossible to communicate effectively in this age of information and advertising overload. He advised that "you can't push messages anymore" (not quite true, as I see
~~~ About Autodesk and AutoCAD ~~~For many years now, the CAD drafting software industry has been dominated by the a single piece of outstanding software: AutoCAD.AutoCAD is a CAD platform designed by Autodesk, Inc, and arguably the most-used (and most respected) program of its kind. AutoCAD is used to make a computer draw two and three-dimensional technical drawings such as those used in building construction and product manufacturing.AutoCAD has been steadily evolving over the years to be seamlessly compatible with the rest of the software universe. For instance, in its latest version, drafting team members scattered over the gl
To hear this optimistic and visionary leader, and excellent communicator, express a defeatist view of the role of communications caused me no small amount of agita. During his excellent presentation, Goldmark repeatedly encouraged the audience to challenge the points he made. So I took him up on his invitation to challenge, making these points:
Program has no impact without communications. The two strategies are halves of a whole.
There are innovative ways to ensure program goals are reached, but broad impact is possible only when strategic communications are integrated in the agenda from program planning forward.
As a matter of fact, integrating communications in program IS an innovation.
Goldmark graciously thanked me for my comments and perspective, as did many of the other participants. I hope he takes them to heart.
EVENT POST SCRIPT On further reflection, I emailed Goldmark with these communications recommendations for the ED/FedEx program:
Put the FedEx delivery force into action as viral marketers, arming them with a couple of punchy talking points about their hybrid trucks.
Viral marketing isn't captive in the realm of "youth." It's as old as whisper down the lane.
ED strategically ensured that FedEx employees were schooled on the transition to hybrid trucks. Why not now ask these folks to carry the message forward? I know my FedEx woman well, and we chat several times weekly. We already have a relationship, so hearing the hybrid story from her would be meaningful.
This strategy will amplify the program's goals by:
Building understanding of the value of hyb
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