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Member You - Use Customer Audio Testimonials To Beat Out the Competition
Psychologists put four monkeys into a cage. In the cage, they erected a pole with a platform on top of it. They put a huge bunch of tantalizing, ripe, yellow bananas on the platform. Soon the monkeys smelt the bananas and eagerly started to climb nimbly up the pole to get at them. Immediately, the psychologists started squirting the monkeys with strong jets of icy cold water from fire hoses. They did this every time the monkeys tried to get to the bananas, and, naturally, soon the monkeys gave up trying. They sat around getting hungry. Then the psychologists removed one of the monkeys and replaced him with a new monkey who had never experienced the wrath of the fire hoses. Soon the enticing aroma of bananas assailed nostrils and he started climbing up the pole towards them.What do you think the other furry fellows did? That’s right, they grabbed the
Just think about radio and how many products have been sold by a mere voice coming through a speaker. With audio testimonials, your business can compete with much bigger companies by leveraging one of the only things you have that they d
Some things come to us naturally. For instance, breathing is habitual, eating is a necessity and sleeping is a needed rejuvenation from a hard day. We seldom think about how we perform these activities. For most, they are effortless. Similarly, each of the Principles of Attraction could be accessed with lucid, internal reflection. Fortunately, with our busy lifestyles, others have helped us by sharing them in cohesive thoughts. In starting, or maintaining, a business they can be used to propel us forward.All in all, there are 28 Principles of Attraction (Copyright © 2005 by Coach U. Inc. www.coachu.com) available for you to utilize in demanding a fantastic future. Below you will find five to begin working with. Keep in mind that these start in your personal life first and then spill over into the business world. Unless they are well practiced and ingrained
With that said, competition isn’t always a bad thing. Especially if you can prove you are better.
But how do you prove it? This is where authentic customer audio testimonials come in handy. Your best customers have a compelling and personal story to tell about their experience with your business, and their positive word of mouth can corroborate your claims and convince others to do business with you, too.
With all the deceit and hype these days in advertising, an actual heartfelt testimonial, heard from an actual happy satisfied customer, can be the tie breaker needed to convince a prospect trying to decide between your business and your competition’s.
We’ve all had experiences where a second opinion could really have come in handy. Desperate for help with a particular need, perhaps our roof is leaking during rainy season or a bad tooth is in need of a good dentist, whatever the situation, a referral offers some semblance of reassurance when we don’t know where to turn for help.
But what if we don’t have a first hand referral from a family member, friend or colleague, would we settle for a second or even third hand referral? Sure we would.
The human psyche likes to be reassured when it comes to spending money on something, or especially, trusting someone with our homes or lives. Almost any referral is better than no referral at all.
Haven’t you noticed that you are more inclined to go to a movie or try a restaurant when someone else said how good it was? It didn’t really matter whether you even knew the person or not. Their first hand experience transferred to you, giving you a comfort level that propelled you to go see that movie or eat at that restaurant the next time you were in the neighborhood. I have a friend that every time he orders from a menu at a restaurant he asks the server his or her opinion about what is good on the menu. He likes the reassurance he gets from their recommendation and it affects his decision on what menu item to try.
Whether displayed on Web sites or on the office coffee table, testimonials are used by almost every business. But unless your business can tout well-known clients that impress your prospects, most written testimonials are often disregarded or glossed over. But there’s an amazing thing that happens when someone speaks from the heart and the listener can sense the honesty in that person’s voice. It takes the common customer testimonial to a whole new level of credibility. Because whether it’s heartfelt or put on, most people can tell the difference. And when it’s heartfelt, the listener is moved by what he or she hears.
Just think about radio and how many products have been sold by a mere voice coming through a speaker. With audio testimonials, your business can compete with much bigger companies by leveraging one of the only things you have that they d
A recent survey by Salary.com shows employee productivity may not be all that employers would like. According to the survey, “the average worker in the US admits to frittering away 2.09 hours per eight hour workday”. This figure does not include lunch breaks or other scheduled break-time.In Wisconsin for example, for every eight hours work an employer pays for, the employee is likely to deliver less than six. Respondents admit to wasting 2.8 hours on activities such as: • Surfing the Internet for personal use • Socializing with co-workers • Conducting personal businessTake out employer sanctioned time off such as lunch breaks, vacation time and sick leave and the productivity picture looks even worse.According to the survey, the number one time-wasting excuse is “Don’t have enough work to do,” reason enough for many to c
With all the deceit and hype these days in advertising, an actual heartfelt testimonial, heard from an actual happy satisfied customer, can be the tie breaker needed to convince a prospect trying to decide between your business and your competition’s.
We’ve all had experiences where a second opinion could really have come in handy. Desperate for help with a particular need, perhaps our roof is leaking during rainy season or a bad tooth is in need of a good dentist, whatever the situation, a referral offers some semblance of reassurance when we don’t know where to turn for help.
But what if we don’t have a first hand referral from a family member, friend or colleague, would we settle for a second or even third hand referral? Sure we would.
The human psyche likes to be reassured when it comes to spending money on something, or especially, trusting someone with our homes or lives. Almost any referral is better than no referral at all.
Haven’t you noticed that you are more inclined to go to a movie or try a restaurant when someone else said how good it was? It didn’t really matter whether you even knew the person or not. Their first hand experience transferred to you, giving you a comfort level that propelled you to go see that movie or eat at that restaurant the next time you were in the neighborhood. I have a friend that every time he orders from a menu at a restaurant he asks the server his or her opinion about what is good on the menu. He likes the reassurance he gets from their recommendation and it affects his decision on what menu item to try.
Whether displayed on Web sites or on the office coffee table, testimonials are used by almost every business. But unless your business can tout well-known clients that impress your prospects, most written testimonials are often disregarded or glossed over. But there’s an amazing thing that happens when someone speaks from the heart and the listener can sense the honesty in that person’s voice. It takes the common customer testimonial to a whole new level of credibility. Because whether it’s heartfelt or put on, most people can tell the difference. And when it’s heartfelt, the listener is moved by what he or she hears.
Just think about radio and how many products have been sold by a mere voice coming through a speaker. With audio testimonials, your business can compete with much bigger companies by leveraging one of the only things you have that they d
Becoming a Wedding Planner is a good career option, provided you have the necessary personality traits to do this job. It is one of the most satisfying jobs that could involve a lot of creativity and fun, apart from giving you the satisfaction of helping scores of couples with their big day. At the same time, being a wedding planner can involve a lot of pressure. Things don't always work out the way you plan them and you may have to do a lot of thinking on the feet and often have to put your hands to the work. How do you become a wedding planner?The first thing that you should be doing is to find out a little more about the wedding consultants' associations in you area. Usually they run training courses to prepare you for the job. There is no law requiring that you get a formal training before you start as a wedding consultant but a training program helps i
But what if we don’t have a first hand referral from a family member, friend or colleague, would we settle for a second or even third hand referral? Sure we would.
The human psyche likes to be reassured when it comes to spending money on something, or especially, trusting someone with our homes or lives. Almost any referral is better than no referral at all.
Haven’t you noticed that you are more inclined to go to a movie or try a restaurant when someone else said how good it was? It didn’t really matter whether you even knew the person or not. Their first hand experience transferred to you, giving you a comfort level that propelled you to go see that movie or eat at that restaurant the next time you were in the neighborhood. I have a friend that every time he orders from a menu at a restaurant he asks the server his or her opinion about what is good on the menu. He likes the reassurance he gets from their recommendation and it affects his decision on what menu item to try.
Whether displayed on Web sites or on the office coffee table, testimonials are used by almost every business. But unless your business can tout well-known clients that impress your prospects, most written testimonials are often disregarded or glossed over. But there’s an amazing thing that happens when someone speaks from the heart and the listener can sense the honesty in that person’s voice. It takes the common customer testimonial to a whole new level of credibility. Because whether it’s heartfelt or put on, most people can tell the difference. And when it’s heartfelt, the listener is moved by what he or she hears.
Just think about radio and how many products have been sold by a mere voice coming through a speaker. With audio testimonials, your business can compete with much bigger companies by leveraging one of the only things you have that they d
If you understand a language then you will understand to a large extent the culture that goes with it, and if you understand the culture you will pick up on subtleties that you might otherwise miss. In any negotiation or business relationship the more you understand about the needs and wants of the other party the more likely you are to be able to reach an advantageous outcome (for both sides). This is well recognized, but less widely taken into account is the favourable impression that speaking another language gives about you, and this is what I want to consider.In the international business world of today the English speaker is at a disadvantage in this regard because the international language of business is English. If you are not a native English speaker the obvious language to learn is English, whereas if you are and you want to learn a new language
Whether displayed on Web sites or on the office coffee table, testimonials are used by almost every business. But unless your business can tout well-known clients that impress your prospects, most written testimonials are often disregarded or glossed over. But there’s an amazing thing that happens when someone speaks from the heart and the listener can sense the honesty in that person’s voice. It takes the common customer testimonial to a whole new level of credibility. Because whether it’s heartfelt or put on, most people can tell the difference. And when it’s heartfelt, the listener is moved by what he or she hears.
Just think about radio and how many products have been sold by a mere voice coming through a speaker. With audio testimonials, your business can compete with much bigger companies by leveraging one of the only things you have that they d
You know how it feels to hang out with your best friend? Pretty nice.My friend Sara knows me warts and all. I let Sara in whether I feel repulsively needy or shamelessly fabulous. In Sara's presence, my self-regard (or lack thereof) melts like butter in sunshine.And what does Sara get? My undying loyalty, for one thing. Overflowing gratitude, for another. And all the permission she can stand to be her sweet self irrespective of the state of her own self-esteem. Paradoxically, she gets the best of me precisely because I don't hide the worst.WHAT DOES IT HAVE IN COMMON WITH GOOD CUSTOMER SERVICE? HOW IS A CUSTOMER LIKE A BEST FRIEND?Like a best friend, your just-right customer wants what you do the way you do it, not what you think you need to do it to compete. testimonials are often disregarded or glossed over. But there’s an amazing thing that happens when someone speaks from the heart and the listener can sense the honesty in that person’s voice. It takes the common customer testimonial to a whole new level of credibility. Because whether it’s heartfelt or put on, most people can tell the difference. And when it’s heartfelt, the listener is moved by what he or she hears.
Just think about radio and how many products have been sold by a mere voice coming through a speaker. With audio testimonials, your business can compete with much bigger companies by leveraging one of the only things you have that they don’t. Your satisfied customers! Recently Mercury car insurance used customer testimonials to sell their services on television. It must have worked because they featured them in all their commercials for months. And through the years, many successful businesses have used testimonials to sell their products and services. Just listen to the radio or watch television anytime to see how many companies still use testimonials to support their claims.
There are several ways to capture a live audio testimonial from your customer and several mediums to use to feature them. With the increase in Internet broadband these past few years, the Web is the perfect place to showcase your audio and/or video testimonials.
My experience is that your satisfied customer is always happy to oblige and help you with your promotional efforts by recording a testimonial about their experience with your business. But remember, their relationship with you is extremely valuable so be considerate by making the experience as painless as possible for them. Sticking a camera in front of their face and asking them questions will be challenging for both you and them, and not always result in the best testimonial, unless your clients are actors and relaxed being in front of a camera. Most likely, your customer participant will feel more comfortable giving his or her testimonial over the telephone and this will result in a more authentic and compelling end result.
There a two ways in which your business can capture audio testimonials from your satisfied customers:
1. Hire a professional review company to help facilitate and record your testimonial participants.
a. A third party interviewer will record your customers for you. This method gives you the benefit of having your testimonials authenticated and saves you the awkwardness of doing it yourself.
2. Find a company that offers an 800 number that can be set up to prompt customer participants to leave a testimonial message.
a. You are responsible to ask your customers to call the specific telephone number where they can leave the testimonial over the voice machine.
Once you’ve got a few or more audio testimonials, place them everywhere you typically advertise. For instance, you can showcase them on:
· Web site pages
o Strategically place your customer reviews on your testimonials page, home page or next to text areas on individual pages for message reinforcement.
· Emails
o Talk to your web master about including a customer testimonial link that can be accessed in your text body, heade
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