to the same. At no stage should your long-term expenses soar beyond the firm’s earning capacity. Whatever language you use but the only means to survive in a business community is by earning or making profits. This undoThe importance of an efficient marketing plan has been fully recognized. The search for a suitable marketing planer or software has already begun. The concerned resources are in place. The time frames have been worked out; competition analysis is already taking shape. Target identification, product dimensions, campaign managements, communication planning are all in place. But has anything been left out? Well yes, a clear pricing strategy has been side lined. The positive enthusiasm and energy towards succeeding could well end in a situation where lack of careful price management could tie you down.

Price or MRP i.e. Maximum Retail Price or sales price is what you get when you sell a product. This sole factor along with its derivative i.e. corresponding profits determines your survival. Charity is great but mismanagement or lack of planning should not be attributed to the same. At no stage should your long-term expenses soar beyond the firm’s earning capacity. Whatever language you use but the only means to survive in a business community is by earning or making profits. This undou

t; competition analysis is already taking shape. Target identification, product dimensions, campaign managements, communication planning are all in place. But has anything been left out? Well yes, a clear pricing strategy has been side lined. The positive enthusiasm and energy towards succeeding could well end in a situation where lack of careful price management could tie you down.

Price or MRP i.e. Maximum Retail Price or sales price is what you get when you sell a product. This sole factor along with its derivative i.e. corresponding profits determines your survival. Charity is great but mismanagement or lack of planning should not be attributed to the same. At no stage should your long-term expenses soar beyond the firm’s earning capacity. Whatever language you use but the only means to survive in a business community is by earning or making profits. This undo

has been side lined. The positive enthusiasm and energy towards succeeding could well end in a situation where lack of careful price management could tie you down.

Price or MRP i.e. Maximum Retail Price or sales price is what you get when you sell a product. This sole factor along with its derivative i.e. corresponding profits determines your survival. Charity is great but mismanagement or lack of planning should not be attributed to the same. At no stage should your long-term expenses soar beyond the firm’s earning capacity. Whatever language you use but the only means to survive in a business community is by earning or making profits. This undo

rice is what you get when you sell a product. This sole factor along with its derivative i.e. corresponding profits determines your survival. Charity is great but mismanagement or lack of planning should not be attributed to the same. At no stage should your long-term expenses soar beyond the firm’s earning capacity. Whatever language you use but the only means to survive in a business community is by earning or making profits. This undo to the same. At no stage should your long-term expenses soar beyond the firm’s earning capacity. Whatever language you use but the only means to survive in a business community is by earning or making profits. This undoubted fact obviously implies a diligent look into the pricing strategy while working out the marketing plan.

Pricing and Marketing?? The link between the two terms is quite strong. The price of your offerings decides the level, kind and scope of your marketing initiatives. The prices themselves are however dependent on various factors, the lower end being marked by your cost while the upper end depends upon the competitors’ offerings and consumer’s willingness to pay.

Setting up a price acts as an important indicator of the firm’s marketing objectives. For instance, deciding the prices in consonance with your competitors, referred to as competitive pricing, is included in the overall marketing strategy to curb competition. Similarly, an exceptionally low price in a specific area or segment to capture the bulk of the market share falls under the preview of pe