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Member You - How to Create an Effective Mortgage Direct Mail Campaign
Every organization needs to have a standard and easy-to-use employee expense report form available to the employees for the sake of reimbursement of expenses during their official or pleasure visits. The employee expense report should include the details about the amount spent, date, purpose and place of expenditure. It should be accompanied by vouchers and bills of the expenditures.Also, the employee expense report should include the signature of the authorized person who has approved the employee’s visit. Employee expenses are reimbursed if the expenses are business purposes and only if the employee submits the expense report within a specified time. Business-related expenses mean those expenses that have been incurred while performing employee-related services. However, if an employee has gone for an eligible pleasure vis
As the head of training, I was a team member of a cross functional team organized by a pharmaceutical company to address ways to increase field force effectiveness. At the time the team was organized the company was surpassing sales goals, however, recognizing that within three years the company would begin to face loss of patent protection, increased governmental price pressures and generic competition, the president sponsored this team to find ways to be more competitive in a more difficult environment. Other members included heads of BT, HR, OE, Sales and several outside consultants. The team leader was an in line sales manager from the US who had spent time overseas in the US military.The leader took the advice of the other team members to reach out to members of country organizations to help facilitate their involvem
What if I told you I’ve discovered a direct mail piece that generates an amazing 20 to 30 percent response?
I send 75 pieces per week, at a cost of $35 (Including Postage). Of those I’ll typically get 15 to 20 incoming calls. These will generate about 8 to 10 new mini applications per week which is all I need to reach my current closing goals of 5 to 6 closings per month.
Creating the Mailer
It should be obvious that in order to generate this kind of response that the direct mail piece must be an aggressive one. There are two components to my direct mail campaign, both packaged in a single envelope. The first is a letter that simple says, “Please call me at your earliest convenience at (Phone number) regarding the enclosed document,” followed by my name and signature. The second piece is what gets the homeowner’s attention, and is also what helps generate a huge response, a copy of their Deed of Trust.
The Deed of Trust is perceived by most homeowners to be a very private financial document. In reality, of course, it is available through public records at any county clerks office. However, most consumers are not aware of this, so curiosity plays a large role in the effectiveness of this mailer. When they read the letter they realize that someone has a copy of their Deed of Trust, people immediately question who it could be from and what it is regarding, especially because there is no wording regarding solicitation of any kind in the accompanying letter. In fact, I created this mail campaign based on a similar tactic sent to my home, which intrigued me in exactly this way. You may receive calls from homeowners who are confused or surprised at the prospect of someone (You) having access to their legal documents. Some callers may even be angry or upset by the mailer. Use those calls to explain your position and take the opportunity to inform them about your services. Homeowners in debt may be concerned that this is another letter from their bank, or a warning about foreclosure. Once you reassure them that you’re there to help, you can almost always get an application over the phone. You’d be amazed by the results. In addition to the county clerk’s office, you can a
Many people love learning languages or would like to learn a language and use their language skills in a job. In today’s global economy the demand for language skills continues to grow as governments, businesses and organisations build relationships with foreign interests.Learning a language is beneficial in employment for two reasons; 1) it offers those in established careers the chance to progress either through gaining promotions or international travel and experience, and 2) it opens doors to new careers and employment opportunities.This article will look at the range of jobs learning a language can offer.International OrganisationsInternational organisations such as the United Nations, World Trade Organisation, the Red Cross, and Amnesty International will always need people with language skills for
What if I told you I’ve discovered a direct mail piece that generates an amazing 20 to 30 percent response?
I send 75 pieces per week, at a cost of $35 (Including Postage). Of those I’ll typically get 15 to 20 incoming calls. These will generate about 8 to 10 new mini applications per week which is all I need to reach my current closing goals of 5 to 6 closings per month.
Creating the Mailer
It should be obvious that in order to generate this kind of response that the direct mail piece must be an aggressive one. There are two components to my direct mail campaign, both packaged in a single envelope. The first is a letter that simple says, “Please call me at your earliest convenience at (Phone number) regarding the enclosed document,” followed by my name and signature. The second piece is what gets the homeowner’s attention, and is also what helps generate a huge response, a copy of their Deed of Trust.
The Deed of Trust is perceived by most homeowners to be a very private financial document. In reality, of course, it is available through public records at any county clerks office. However, most consumers are not aware of this, so curiosity plays a large role in the effectiveness of this mailer. When they read the letter they realize that someone has a copy of their Deed of Trust, people immediately question who it could be from and what it is regarding, especially because there is no wording regarding solicitation of any kind in the accompanying letter. In fact, I created this mail campaign based on a similar tactic sent to my home, which intrigued me in exactly this way. You may receive calls from homeowners who are confused or surprised at the prospect of someone (You) having access to their legal documents. Some callers may even be angry or upset by the mailer. Use those calls to explain your position and take the opportunity to inform them about your services. Homeowners in debt may be concerned that this is another letter from their bank, or a warning about foreclosure. Once you reassure them that you’re there to help, you can almost always get an application over the phone. You’d be amazed by the results. In addition to the county clerk’s office, you can a
Let me ask you a very simple question: What does Perry Marshall do?Answer: Google Adwords. Now, that’s simplifying things a bit, but that’s just a result of how far Perry has gone to brand himself as THE Adwords Guru.The first thing you should notice when visiting Perry's home page is the name of his book. It isn’t “A Really Nice Guide to Google Adwords” or “Uncle Perry’s Guide to Google Adwords” or anything of the sort. It’s “The Definitive Guide to Google Adwords,” thank you very much! His bold title immediately announces to his visitors that he isn't messing around, and clearly shows that he wishes to position himself as a prominent expert in his field.Anyone can come up with a killer title though, so Perry has to back up his boldness with some meat. There are several ways he can accomplish that. One i
Creating the Mailer
It should be obvious that in order to generate this kind of response that the direct mail piece must be an aggressive one. There are two components to my direct mail campaign, both packaged in a single envelope. The first is a letter that simple says, “Please call me at your earliest convenience at (Phone number) regarding the enclosed document,” followed by my name and signature. The second piece is what gets the homeowner’s attention, and is also what helps generate a huge response, a copy of their Deed of Trust.
The Deed of Trust is perceived by most homeowners to be a very private financial document. In reality, of course, it is available through public records at any county clerks office. However, most consumers are not aware of this, so curiosity plays a large role in the effectiveness of this mailer. When they read the letter they realize that someone has a copy of their Deed of Trust, people immediately question who it could be from and what it is regarding, especially because there is no wording regarding solicitation of any kind in the accompanying letter. In fact, I created this mail campaign based on a similar tactic sent to my home, which intrigued me in exactly this way. You may receive calls from homeowners who are confused or surprised at the prospect of someone (You) having access to their legal documents. Some callers may even be angry or upset by the mailer. Use those calls to explain your position and take the opportunity to inform them about your services. Homeowners in debt may be concerned that this is another letter from their bank, or a warning about foreclosure. Once you reassure them that you’re there to help, you can almost always get an application over the phone. You’d be amazed by the results. In addition to the county clerk’s office, you can a
Association -- It connotes people working together to achieve a common goal. That goal could be anything from improving your education, finding a new job, getting more business, increasing your visibility or simply expanding your network of support resources.That works for me! I'm an association junkie. I learned very early in my career that belonging to an association can make or break you. So, if you haven't joined one now is the best time to start. For you independents out there, belonging to an association can get you great discounts on services you might not be able to afford otherwise. Or, membership can provide a way to showcase your services and products for a nominal investment.There is an association for almost everything and it’s important to assess which one can do you the most good. Just having your nam
Hiring is like a game of strategy. If you don’t play this game well, with the right strategy, you might as well be rolling dice or spinning a roulette wheel. The ball goes just round and round. . .Peter Cappelli, a professor of management at the Wharton School of the University of Pennsylvania, said once that most companies are so bad at finding the right person for a job that they have no idea whether their hiring process is even effective.A study performed at Michigan State said that with all positions, from entry level to chairman, the typical employment interview is in the neighborhood of between seven and eleven percent more accurate than flipping a coin.Upping Your Level of Strategy at the GameO.K., so most of us don’t want to trust the hiring of talent in the organization if it is just a hair bett
Eliciting Response
The contents themselves are not the only reason for this positive response. There are other aspects to why this direct mail campaign is so successful. The envelope and the way the recipients name and address appears also has a huge effect. There is a reason the national response average is less than one percent. People hate junk mail and when they spot it, they tend to disregard the mail before even opening it. Your first goal is to get the homeowner to open the envelope. Sounds simple, but many people don’t think about this, and that is the reason for a lower response rate. Here are some suggestions for creating an appealing direct mail piece:
Step One Develop a compelling direct mail piece. Use the one described above, or invent one of your own that will induce a high response. Remember, you don’t necessarily need to mention your services in the mailer. The method that has worked well for me is to simply provide my phone number, and request that they call regarding the document enclosed.
Step Two Determine which homeowners you’d like to target. Do you mostly work with Conventional, Jumbo, or FHA loans? Do you want to specialize in a particular niche? Next, compile a list of homeowners on which to focus your marketing efforts. You probably already have a similar list in your database. If not, call some of your contacts and title companies, many will produce a complimentary list for you. Or you may want to purchase leads from a reputable company.
Step Three Now that you’ve got your address list, you must hand address each mail piece you will be sending. This is going to take some time, but the results will be worth it. If you really don’t have the time and you don’t have an assistant, you can recruit your children, hire a temporary assistant, or enlist your friends help.
Taking the time to hand address the envelopes is one of the most important steps, increasing the response rate substantially. This is what gets them to open the mail piece, most junk mail is not hand addressed. Additionally, I have found the effect to be even greater when I don’t use a company envelope of put a return
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