There is a place for forms as a means of contact. These forms are definitely very efficient for the business. However, simple email links that offer a prospect the opportunity to express his or her views or concerns directly to the owner or a member of senior management needs to be prominently displayed as well.

In my opinion one of the key elements of any sale is 'trust'. With many websites I find that trust is seriously lacking. Sure they have heaps of testimonials but in so many cases a visitor to the site will have no idea of who actually owns the business and who they can contact if they require more specific information or if something goes wrong.

You often need to be a detective to find contact information on many sites. If you do succeed, often you will find that you can't send a simple email to someone who is actually in charge. Instead you need to fill out some complicated, time consuming online form that will be sent to some obscure nameless individual. Where is the trust building in that process?

It seems to me that businesses that wished to sell consumers something should be looking for ways of removing obstacles to doing business rather than building walls. Isn't the process of building walls meant to keep people out. To me it indicates paranoia, distrust or even disinterest. What is that about? Is that a wise decision when you are wanting and hoping to sell something?

There is a place for forms as a means of contact. These forms are definitely very efficient for the business. However, simple email links that offer a prospect the opportunity to express his or her views or concerns directly to the owner or a member of senior management needs to be prominently displayed as well.<

You often need to be a detective to find contact information on many sites. If you do succeed, often you will find that you can't send a simple email to someone who is actually in charge. Instead you need to fill out some complicated, time consuming online form that will be sent to some obscure nameless individual. Where is the trust building in that process?

It seems to me that businesses that wished to sell consumers something should be looking for ways of removing obstacles to doing business rather than building walls. Isn't the process of building walls meant to keep people out. To me it indicates paranoia, distrust or even disinterest. What is that about? Is that a wise decision when you are wanting and hoping to sell something?

There is a place for forms as a means of contact. These forms are definitely very efficient for the business. However, simple email links that offer a prospect the opportunity to express his or her views or concerns directly to the owner or a member of senior management needs to be prominently displayed as well.

It seems to me that businesses that wished to sell consumers something should be looking for ways of removing obstacles to doing business rather than building walls. Isn't the process of building walls meant to keep people out. To me it indicates paranoia, distrust or even disinterest. What is that about? Is that a wise decision when you are wanting and hoping to sell something?

There is a place for forms as a means of contact. These forms are definitely very efficient for the business. However, simple email links that offer a prospect the opportunity to express his or her views or concerns directly to the owner or a member of senior management needs to be prominently displayed as well.

There is a place for forms as a means of contact. These forms are definitely very efficient for the business. However, simple email links that offer a prospect the opportunity to express his or her views or concerns directly to the owner or a member of senior management needs to be prominently displayed as well.

There is a place for forms as a means of contact. These forms are definitely very efficient for the business. However, simple email links that offer a prospect the opportunity to express his or her views or concerns directly to the owner or a member of senior management needs to be prominently displayed as well.

There was a time when business owners used to take pride in what they did and they demonstrated that they valued their customers' business. Today many hide behind their websites and send out the not so subtle message that they don't care to hear directly form their clients.

For those of you who stand up front and center with contact information pointing to you and those who control your organization, I applaud you. However, For those who hide, I will suggest that you do not deserve the consumer's trust or hard earned money because you do not establish trust as a cornerstone of your business. As a business owner or manager you get to choose.