• Variety: Does it give options and variety? Baskin 31 Robbins became famous due to their variety of 31 flavors of ice-cream, but since has expanded to over 1000 flavors.

• Certainty: Does your product give customers a sense of certainty? By going to McDonald’s you’re nearly certain that you’d get your foods fast. In like 3 minutes.

• Connection and Love: Does it give connection and love? Alright, that’s a hard outcome to produce, so go search for it!

• Freedom: Does it promise you some kind of freedom?

So let’s get on with Part II!

Step 4: Get Inside The Head of Your Ideal Customer

Another good way to gather what your ideal customers want would be to get into the heads of your customers, and by experiencing the world that they live in. You could start by thinking about the lifestyle of your ideal customer, what are their likings, their hobbies, passion, habits, preferences and also what they dislike and hate.

Better yet, you could create a personality profile of your ideal customer and write down all the likely details about them. Picture them as a whole person that you could be of service to, instead of an object or entity that you could take advantage of. Using this perspective, you would be able to reach your customers from the heart and gain even more backend profits, rather than dissatisfied one-off customers that wouldn’t patronize your company again.

Step 5: Empathize with the Feelings of your Customer

Now its time to get emotional. Have you ever seen someone shouting for joy over their new Ipod? Or feeling over the top after test driving a Ferrari or after purchasing their new BMW?

Human are and always will be emotional beings. The route to their continued loyalty and repeat customer purchase is through their heart. If you give them what they really want, or what they really needed they will remember you. Added on to that, if you kept all your promises and underpromise but overdeliver and give excellent customer service, they will be your raving fans.

So what drives people emotionally? I can offer you some of the common factors that stimulates customers’ emotions.

• Growth: Does your product or service help others grow? Common example would be that by going to University, students will learn more about their specialty, to grow and become useful to the society.

• Contribution: Does your service or product help them contribute to their family, friends and the society? Like World Vision where you can donate a cow to a starving family in Africa, where they can use the cow as a food source.

• Significance: Does it bring significance? Products such as the Ipod Nano gave some people a measure over their friends, due to its style and sense of coolness…

• Variety: Does it give options and variety? Baskin 31 Robbins became famous due to their variety of 31 flavors of ice-cream, but since has expanded to over 1000 flavors.

• Certainty: Does your product give customers a sense of certainty? By going to McDonald’s you’re nearly certain that you’d get your foods fast. In like 3 minutes.

• Connection and Love: Does it give connection and love? Alright, that’s a hard outcome to produce, so go search for it!

• Freedom: Does it promise you some kind of freedom? T

Six Sigma Assessment
Assessing Six Sigma is not end-of-the-process post implementation, although an analysis of a failed Six Sigma project points out the lack of commitment by upper management and lack of attention to the cultural and business investment required for accomplishing and sustaining new tiers of performance. It is in this context that assessment of Six Sigma becomes necessary, especially when new attempts by companies on improvement projects, reveal that the journey will be long and hard.Assessing The Different Implementation Stages of Six Sigm
deal customer, what are their likings, their hobbies, passion, habits, preferences and also what they dislike and hate.

Better yet, you could create a personality profile of your ideal customer and write down all the likely details about them. Picture them as a whole person that you could be of service to, instead of an object or entity that you could take advantage of. Using this perspective, you would be able to reach your customers from the heart and gain even more backend profits, rather than dissatisfied one-off customers that wouldn’t patronize your company again.

Step 5: Empathize with the Feelings of your Customer

Now its time to get emotional. Have you ever seen someone shouting for joy over their new Ipod? Or feeling over the top after test driving a Ferrari or after purchasing their new BMW?

Human are and always will be emotional beings. The route to their continued loyalty and repeat customer purchase is through their heart. If you give them what they really want, or what they really needed they will remember you. Added on to that, if you kept all your promises and underpromise but overdeliver and give excellent customer service, they will be your raving fans.

So what drives people emotionally? I can offer you some of the common factors that stimulates customers’ emotions.

• Growth: Does your product or service help others grow? Common example would be that by going to University, students will learn more about their specialty, to grow and become useful to the society.

• Contribution: Does your service or product help them contribute to their family, friends and the society? Like World Vision where you can donate a cow to a starving family in Africa, where they can use the cow as a food source.

• Significance: Does it bring significance? Products such as the Ipod Nano gave some people a measure over their friends, due to its style and sense of coolness…

• Variety: Does it give options and variety? Baskin 31 Robbins became famous due to their variety of 31 flavors of ice-cream, but since has expanded to over 1000 flavors.

• Certainty: Does your product give customers a sense of certainty? By going to McDonald’s you’re nearly certain that you’d get your foods fast. In like 3 minutes.

• Connection and Love: Does it give connection and love? Alright, that’s a hard outcome to produce, so go search for it!

• Freedom: Does it promise you some kind of freedom?

Good Contracts Make Good Clients
This January marks the tenth anniversary of the Advertising & Marketing Review Website, and to mark the occasion this column is about how the Website was initially funded. It’s a cautionary tale about the necessity of having a good contract whenever doing contract work.While working at Apple In 1995, I ran into someone looking for a writer to adapt a lecture series on multimedia production to a book format. Since I had recently worked at Radius as Beta Site Coordinator introducing a variety of breakthrough multimedia products to Hollywo
Feelings of your Customer

Now its time to get emotional. Have you ever seen someone shouting for joy over their new Ipod? Or feeling over the top after test driving a Ferrari or after purchasing their new BMW?

Human are and always will be emotional beings. The route to their continued loyalty and repeat customer purchase is through their heart. If you give them what they really want, or what they really needed they will remember you. Added on to that, if you kept all your promises and underpromise but overdeliver and give excellent customer service, they will be your raving fans.

So what drives people emotionally? I can offer you some of the common factors that stimulates customers’ emotions.

• Growth: Does your product or service help others grow? Common example would be that by going to University, students will learn more about their specialty, to grow and become useful to the society.

• Contribution: Does your service or product help them contribute to their family, friends and the society? Like World Vision where you can donate a cow to a starving family in Africa, where they can use the cow as a food source.

• Significance: Does it bring significance? Products such as the Ipod Nano gave some people a measure over their friends, due to its style and sense of coolness…

• Variety: Does it give options and variety? Baskin 31 Robbins became famous due to their variety of 31 flavors of ice-cream, but since has expanded to over 1000 flavors.

• Certainty: Does your product give customers a sense of certainty? By going to McDonald’s you’re nearly certain that you’d get your foods fast. In like 3 minutes.

• Connection and Love: Does it give connection and love? Alright, that’s a hard outcome to produce, so go search for it!

• Freedom: Does it promise you some kind of freedom?

Change Your Career, Change Your Life
Change Your Career,Change your Life!Lots of times I see and talk to people who are tired, bored and burnt out of their current jobs. I'm not sure what causes this dis- satisfaction. One reason, though, that I've thought about is that the work they are doing is not their life passion. Or, if it was, something in the person has changed or the passion needs to be re-kindled.One of the best ways to re-kindle a work passion is to celebrate all of one's accomplishments from a lifetime. Even the young adult has man
ves people emotionally? I can offer you some of the common factors that stimulates customers’ emotions.
• Growth: Does your product or service help others grow? Common example would be that by going to University, students will learn more about their specialty, to grow and become useful to the society.

• Contribution: Does your service or product help them contribute to their family, friends and the society? Like World Vision where you can donate a cow to a starving family in Africa, where they can use the cow as a food source.

• Significance: Does it bring significance? Products such as the Ipod Nano gave some people a measure over their friends, due to its style and sense of coolness…

• Variety: Does it give options and variety? Baskin 31 Robbins became famous due to their variety of 31 flavors of ice-cream, but since has expanded to over 1000 flavors.

• Certainty: Does your product give customers a sense of certainty? By going to McDonald’s you’re nearly certain that you’d get your foods fast. In like 3 minutes.

• Connection and Love: Does it give connection and love? Alright, that’s a hard outcome to produce, so go search for it!

• Freedom: Does it promise you some kind of freedom?

Can't Get Venture Capital Financing? Look at These Alternative Options
Many business owners try to finance their growing businesses by going to venture capital or angel funding groups. Although both financing options provide a great way to finance a business, they are usually hard to qualify for. And furthermore, they all require that you give up some business equity in exchange for funds. That, needless to say, can be a very steep price to pay.There are some business financing alternatives that can allow you to finance your business, almost as effectively, without having to give up any equity. As opposed
ano gave some people a measure over their friends, due to its style and sense of coolness…

• Variety: Does it give options and variety? Baskin 31 Robbins became famous due to their variety of 31 flavors of ice-cream, but since has expanded to over 1000 flavors.

• Certainty: Does your product give customers a sense of certainty? By going to McDonald’s you’re nearly certain that you’d get your foods fast. In like 3 minutes.

• Connection and Love: Does it give connection and love? Alright, that’s a hard outcome to produce, so go search for it!

• Freedom: Does it promise you some kind of freedom? The lure of network marketing and their promises of giving you passive income, so that you will eventually gain financial freedom.

By keeping in mind the needs and wants of your customers and engineering them into your product, you will definitely have a significant advantage in increasing your brand awareness, as you would touch them in their hearts and emotions first before anything else.

Step 6: Create Focus Groups

Focus groups are exactly what it means, to focus even deeper into the issues of customer satisfaction and customer wants. It should include customers from your targeted market and your ideal customers, and they should be rewarded generously after participating in the intensive focus groups.

Valuable feedback can be obtained by doing this, although it can be very time consuming, but the depth of information given can often be astounding.

The next part will show you even more advance ways to exponentially increase your brand awareness. So, don’t miss out on the third part :How To Exponentially Increase Your Brand Awareness Part III

For more information about Marketing and Copywriting, please visit my site at www.copymarketing.com

Copyright 2007 © Daniel Toh, www.copymarketing.com