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Member You - How To Exponentially Increase Your Brand Awareness Part IV
I purchased a video-conferencing unit to connect my office visually with clients all over the world. To use the equipment I need a high-speed telephone line. ‘No problem,’ I thought, ‘I’ll just call the telephone company.’The telephone company referred me to the ISDN Department for high-speed access. The ISDN Department referred me to an outside vendor who faxed me an application form from the telephone company!I filled out the forms and faxed them back to the vendor. He faxed them back to the ISDN Department, who then called me to arrange an appointment. But the appointment is only to ‘lay the line’. A second appointment is needed after that to ‘commission the line’. In between these two appointments, the vendor mu
Step 12: Enable Customization and Have Abundant Choices, It’s the Long Tail Era!
Companies such as Dell and Amazon have acted swiftly in this department.
For one, Amazon treats every individual as an individual. It knows that everyone wants different products, and that makes them have gazillion products and many different specific niches. This makes them memorable, and helps them target many segments of the market at once.
Dell Computers on the other hand offers many customization options for their customers and having used Dell computers before, I’d say that is a very good strategy. This effectively means that they can cater to many audiences at once, be it a novice computer user to the avid gamer.
This is where Henry Ford failed. He did not want to offer choices to his customers and built the same model T over and over again, thinking that with better economies of scale he could produce cars that are more affordable
Here, I'd like to offer a more personal piece. We're going to learn about how to give quality guest service by examining customers-eye views of outstanding examples. these are various incidents encountered in all varieties of establishments, from both sides of the counter, over the years. they're incidents that stick in the mind.You want your business to stick in a customer's mind, after all. That's the kind of business we dream of - when a customer remembers your experience years later. The kind of great service that a happy patron can relate years later, as an example of service above and beyond the call of duty.The Emergency Check-Out My wife and I were in the first years of our marriage, with the kids still
In Part II of the series we learnt that to be successful in creating brand awareness you should firstly Get Inside The Heads of Your Customers and have an understanding about their lifestyle and preferences, then Empathize with the Feelings of your Customer. Then you Create Focus Groups to get deeper into specific topics and issues that is pertinent to your customers, your products and your brand.
Part III of the Series looked at more ways to increase your brand awareness. By Analyzing Industry Trends, you will get a better idea of the big picture of your industry and will be able to find profitable niche markets that you could dominate. Next to Put up a Challenge on All Critical Areas! focused on how you would profit by eliminating all the rate limiting areas of your product and brand. To further improve on your branding, you would choose to Evaluate Your Product Branding, as this would give you a clearer picture on where your product stands and whether the product is congruent with your company Mission Statement and Values.
So let’s get on with Part IV!
Step 10: Re-Design!
We will talk about Apple Computers again. Where would they be without their packaging, their aesthetics? What brings out the coolness factor?
If you decided to write a book, does the design matter to you? After reading Tom Peter’s book, Re-design, I’m utterly convinced that design really does matter. The design and packaging says a lot about your brand and your product.
There’s a saying ‘don’t judge a book by its cover’, but in reality and in business, this is what catches the eye of your customer.
That said, what colors would you use to communicate your brand? Do you own the color for your product niche?
One very successful use of color branding would be Cadbury. Tell me, when you think of the color purple and think of chocolates at the same time, what pops out in your mind? Cadbury of course! That’s how powerful color branding can be. Coupled with a distinctive packaging and a memorable company logo and catch cry, your brand would sticky. It wouldn’t leave your customers mind.
What a way to stand out from the crowd.
Step 11: Let Word of Mouth Marketing Work Its Magic!
This is one of the most powerful strategy to exponentially increase your brand awareness. Now that you already know where your product is positioned, from step 1, then you can capitalize on that by focusing on your brand and products’ key strengths and Unique Selling Proposition.
If you have a product that is novel and unique in its own way, that promises real benefits to your ideal customer, and the target market is broad enough, people will start becoming your advocates- they will evangelize to others about your product and brand. Yes, they effectively become your sales rep, and volunteer ones at that.
This really can’t get any better because when your customers are your raving fans, they are the best testimony for your product. Not you, not your advertising agency, but your customers that are your best source of testimonials.
To initiate Word of Mouth Marketing,
-
1.Offer Special Packages with Purchase
2.Give away something for FREE
3.Make something that gives significant Benefit and Value to Your Customers
4.Publish a viral e-book and distribute it for Free, thereby increasing its sphere of distribution and influence
5.Be genuine and don’t spam!
6.Focus on Solving a Problem, Meeting a Need or Fulfilling a Dream
7.Don’t Forget to Tell Your Customers about your brilliant product: Market it!
Step 12: Enable Customization and Have Abundant Choices, It’s the Long Tail Era!
Companies such as Dell and Amazon have acted swiftly in this department.
For one, Amazon treats every individual as an individual. It knows that everyone wants different products, and that makes them have gazillion products and many different specific niches. This makes them memorable, and helps them target many segments of the market at once.
Dell Computers on the other hand offers many customization options for their customers and having used Dell computers before, I’d say that is a very good strategy. This effectively means that they can cater to many audiences at once, be it a novice computer user to the avid gamer.
This is where Henry Ford failed. He did not want to offer choices to his customers and built the same model T over and over again, thinking that with better economies of scale he could produce cars that are more affordable.
The right certification trainingTrainings vary a lot when it comes to quality. It's essential to choose your certification training provider based on things such as the quality of materials, trainers' competence and skills, counseling facilities, track record etc. A good trainer is essential because you can learn from his real life's experience.CostUsually, the cost of the training is a big issue for people, sometimes even a deciding factor. But the price shouldn't be your only factor for choosing a certification training or institution. Always think about the present and future opportunities and not the costs involved to get there. It's not wise to save money by choosing an inferior training. But, remember t
So let’s get on with Part IV!
Step 10: Re-Design!
We will talk about Apple Computers again. Where would they be without their packaging, their aesthetics? What brings out the coolness factor?
If you decided to write a book, does the design matter to you? After reading Tom Peter’s book, Re-design, I’m utterly convinced that design really does matter. The design and packaging says a lot about your brand and your product.
There’s a saying ‘don’t judge a book by its cover’, but in reality and in business, this is what catches the eye of your customer.
That said, what colors would you use to communicate your brand? Do you own the color for your product niche?
One very successful use of color branding would be Cadbury. Tell me, when you think of the color purple and think of chocolates at the same time, what pops out in your mind? Cadbury of course! That’s how powerful color branding can be. Coupled with a distinctive packaging and a memorable company logo and catch cry, your brand would sticky. It wouldn’t leave your customers mind.
What a way to stand out from the crowd.
Step 11: Let Word of Mouth Marketing Work Its Magic!
This is one of the most powerful strategy to exponentially increase your brand awareness. Now that you already know where your product is positioned, from step 1, then you can capitalize on that by focusing on your brand and products’ key strengths and Unique Selling Proposition.
If you have a product that is novel and unique in its own way, that promises real benefits to your ideal customer, and the target market is broad enough, people will start becoming your advocates- they will evangelize to others about your product and brand. Yes, they effectively become your sales rep, and volunteer ones at that.
This really can’t get any better because when your customers are your raving fans, they are the best testimony for your product. Not you, not your advertising agency, but your customers that are your best source of testimonials.
To initiate Word of Mouth Marketing,
-
1.Offer Special Packages with Purchase
2.Give away something for FREE
3.Make something that gives significant Benefit and Value to Your Customers
4.Publish a viral e-book and distribute it for Free, thereby increasing its sphere of distribution and influence
5.Be genuine and don’t spam!
6.Focus on Solving a Problem, Meeting a Need or Fulfilling a Dream
7.Don’t Forget to Tell Your Customers about your brilliant product: Market it!
Step 12: Enable Customization and Have Abundant Choices, It’s the Long Tail Era!
Companies such as Dell and Amazon have acted swiftly in this department.
For one, Amazon treats every individual as an individual. It knows that everyone wants different products, and that makes them have gazillion products and many different specific niches. This makes them memorable, and helps them target many segments of the market at once.
Dell Computers on the other hand offers many customization options for their customers and having used Dell computers before, I’d say that is a very good strategy. This effectively means that they can cater to many audiences at once, be it a novice computer user to the avid gamer.
This is where Henry Ford failed. He did not want to offer choices to his customers and built the same model T over and over again, thinking that with better economies of scale he could produce cars that are more affordable
Do you love, love, love to drive? If so, you may be interested in a career as a professional driver. The list includes quite a few opportunities and as long as you meet the requirements, e.g., have an excellent driving record, current license and pass any required testing, you’d be a good candidate. And in a lot the instances, you can actually start your own service company and be your own boss.Limo DriverLimo drivers are an especially good option for people who like people. They usually make a standard rate and when allowed, can also receive gratuities. Keep in mind that most limo drivers need to be ‘on-call’ and ready to roll at a moment’s notice and all are required to hold a special license. In
One very successful use of color branding would be Cadbury. Tell me, when you think of the color purple and think of chocolates at the same time, what pops out in your mind? Cadbury of course! That’s how powerful color branding can be. Coupled with a distinctive packaging and a memorable company logo and catch cry, your brand would sticky. It wouldn’t leave your customers mind.
What a way to stand out from the crowd.
Step 11: Let Word of Mouth Marketing Work Its Magic!
This is one of the most powerful strategy to exponentially increase your brand awareness. Now that you already know where your product is positioned, from step 1, then you can capitalize on that by focusing on your brand and products’ key strengths and Unique Selling Proposition.
If you have a product that is novel and unique in its own way, that promises real benefits to your ideal customer, and the target market is broad enough, people will start becoming your advocates- they will evangelize to others about your product and brand. Yes, they effectively become your sales rep, and volunteer ones at that.
This really can’t get any better because when your customers are your raving fans, they are the best testimony for your product. Not you, not your advertising agency, but your customers that are your best source of testimonials.
To initiate Word of Mouth Marketing,
-
1.Offer Special Packages with Purchase
2.Give away something for FREE
3.Make something that gives significant Benefit and Value to Your Customers
4.Publish a viral e-book and distribute it for Free, thereby increasing its sphere of distribution and influence
5.Be genuine and don’t spam!
6.Focus on Solving a Problem, Meeting a Need or Fulfilling a Dream
7.Don’t Forget to Tell Your Customers about your brilliant product: Market it!
Step 12: Enable Customization and Have Abundant Choices, It’s the Long Tail Era!
Companies such as Dell and Amazon have acted swiftly in this department.
For one, Amazon treats every individual as an individual. It knows that everyone wants different products, and that makes them have gazillion products and many different specific niches. This makes them memorable, and helps them target many segments of the market at once.
Dell Computers on the other hand offers many customization options for their customers and having used Dell computers before, I’d say that is a very good strategy. This effectively means that they can cater to many audiences at once, be it a novice computer user to the avid gamer.
This is where Henry Ford failed. He did not want to offer choices to his customers and built the same model T over and over again, thinking that with better economies of scale he could produce cars that are more affordable
In “The Incredible Hulk”, mild-mannered scientist Bruce Banner discovered that when he was exposed to “gamma rays” he was transformed into a massive beast that could ferociously muscle his way to victory in any situation. Other than being disfigured, green, and in nothing but his boxer shorts, the Hulk discovered that a single growth factor could drastically change his ability to handle his problems.Unfortunately, gamma radiation is in short supply at most startups, so entrepreneurs need to find their own “growth factors” to make their businesses huge. The growth factors of your business are the key drivers that, if tweaked properly, can give your company the boost it needs to grow faster and stronger.Get your gamma
This really can’t get any better because when your customers are your raving fans, they are the best testimony for your product. Not you, not your advertising agency, but your customers that are your best source of testimonials.
To initiate Word of Mouth Marketing,
-
1.Offer Special Packages with Purchase
2.Give away something for FREE
3.Make something that gives significant Benefit and Value to Your Customers
4.Publish a viral e-book and distribute it for Free, thereby increasing its sphere of distribution and influence
5.Be genuine and don’t spam!
6.Focus on Solving a Problem, Meeting a Need or Fulfilling a Dream
7.Don’t Forget to Tell Your Customers about your brilliant product: Market it!
Step 12: Enable Customization and Have Abundant Choices, It’s the Long Tail Era!
Companies such as Dell and Amazon have acted swiftly in this department.
For one, Amazon treats every individual as an individual. It knows that everyone wants different products, and that makes them have gazillion products and many different specific niches. This makes them memorable, and helps them target many segments of the market at once.
Dell Computers on the other hand offers many customization options for their customers and having used Dell computers before, I’d say that is a very good strategy. This effectively means that they can cater to many audiences at once, be it a novice computer user to the avid gamer.
This is where Henry Ford failed. He did not want to offer choices to his customers and built the same model T over and over again, thinking that with better economies of scale he could produce cars that are more affordable
Houses are above the reach of most potential buyers. The former demand meets dead stock. People back off after listing their homes out of fear of loss. The market is experiencing a great setback. It’s true, real estate is not performing as well as it did a few years back.Estate owners are unhappy with the prices the buyers quote. Buyers are scared to buy an estate at a price, higher than its present worth. Mortgage brokers and Realtors are out on the streets searching for new avenues. The once blooming tree has shed all its leaves now. Its old and bare, not a fruit seems to be in sight.I’m afraid but to end the scenario and close the affordability gap, prices of the once priciest estates will have to come down there
Step 12: Enable Customization and Have Abundant Choices, It’s the Long Tail Era!
Companies such as Dell and Amazon have acted swiftly in this department.
For one, Amazon treats every individual as an individual. It knows that everyone wants different products, and that makes them have gazillion products and many different specific niches. This makes them memorable, and helps them target many segments of the market at once.
Dell Computers on the other hand offers many customization options for their customers and having used Dell computers before, I’d say that is a very good strategy. This effectively means that they can cater to many audiences at once, be it a novice computer user to the avid gamer.
This is where Henry Ford failed. He did not want to offer choices to his customers and built the same model T over and over again, thinking that with better economies of scale he could produce cars that are more affordable. But customers are a lot more complex than that. They want options. And more options.
Hence, give your customers options, choices. They will thank you for that. And will remember your brand.
To conclude, there are many ways other ways to exponentially increase your brand awareness, and this series of articles provide a good starting point on your journey to branding greatness. What you need to do is take these steps and gradually apply it into your business branding strategy, measure the results and keep improving on what you have started.
The journey to exponential increase in brand awareness starts with you today, so started with it immediately!
For more information about Marketing and Copywriting, please visit my site at www.copymarketing.com
Hope that you have gleaned something useful from this series of articles and wish you all the best in your marketing endeavors!
Copyright 2007 © Daniel Toh, www.copymarketing.com
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