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Member You - Real Estate Marketing - Attrition is Your Sworn Enemy
Have you considered a franchise business as your next potential career choice? Many people leave Corporate America or secure paychecks to start their own businesses. Does this make sense? If you start a small business how long will it take to open the business? What if you start a franchise how long until you get the doors open and start making money? Good question indeed.The UFOC or Uniform Franchise Offering Circular demands that the franchisor indicate the time to open a store, if the store opens early then that is not required disclosure, however it has been my observations that
I don't tell you all this to discourage you. On the contrary, I want you to understand the concept of attrition so you can build a real estate marketing program that minimizes attrition as much as possible.
Attrition is a fierce enemy that cannot be defeated entirely. But you can certainly reduce it, and thereby minimize the impact
There are lots of folks out there -- just like you -- looking to get ahead. And if you don't have your ducks in a row . . . if you can't stand out from the pack . . . you'll get eaten alive by your competitors.That's why you MUST use innovative strategies to gain every competitive advantage.Look, job search is never easy. But using old-fashioned, outdated methods is a long, painful, frustrating way to undertake what should be an EXCITING CAREER ADVENTURE.So, if you're satisfied with whatever comes along at any price . . . if you've got months to spend on a job search .
So to be successful in your marketing, you first have to understand the concept of attrition. You also have to work hard to reduce it. This article will help you understand attrition and give you tips for reducing it within your real estate marketing program. Let's begin with a basic definition.
What is Attrition?
The Merriam-Webster dictionary defines attrition as "a reduction in numbers usually as a result of resignation, retirement, or death." Don't worry, we're not talking about retirement or death here. But we are talking about a reduction in numbers -- and the size of that reduction has a direct impact on your real estate marketing success.
Now let's convert that definition for real estate marketing purposes.
Real Estate Marketing Attrition
In your marketing program, attrition refers to the number of people who do not take the actions you want them to take. At each step in the marketing process, you stand to lose some people. The more people you lose along the way, the less successful your real estate marketing program will be. So let's talk about minimizing attrition by using the following example.
A Real Estate Marketing Scenario
Let's consider a marketing campaign that combines direct mail postcards and web-based lead generation. It's a solid marketing strategy -- one that I've seen used successfully many times in the past. But like any real estate marketing strategy, it has attrition points:
- Attrition Point #1 - When you mail the postcards, a certain percentage of them will not reach the intended recipient's due to bad addresses and the like.
- Attrition Point #2 - Of those people who do receive your postcards, only a small percentage will respond and visit your website.
- Attrition Point #3 - Of those people who visit your website, some will not find what you want them to find. Or they simply won't be interested and they'll leave.
- Attrition Point #4 - Of those who visit your website and take the action you want them to take (perhaps signing up for market alerts), some will mistype their email address.
- Attrition Point #5 - Finally, of those who (A) get the postcard, (B) respond to it and visit your website, (C) take the action you want them to take, and (D) have no technical issues ... only a portion of them will be qualified prospects.
I don't tell you all this to discourage you. On the contrary, I want you to understand the concept of attrition so you can build a real estate marketing program that minimizes attrition as much as possible.
Attrition is a fierce enemy that cannot be defeated entirely. But you can certainly reduce it, and thereby minimize the impact i
The Principle of the Entrepreneur: More than ever in the history of western culture, people are looking for ways to be an agent of change. They are therefore becoming more entrepreneurial, committing to carving out new forms of enterprise, sometimes seeking to launch from the comfort of their own home, sometimes from an outside space. The fundamental reason why so many now wish to do so is a new shift in the collective consciousness of humanity. This shift is guiding more people into lives of purpose, fulfillment, and empowerment than ever before in history. E
Now let's convert that definition for real estate marketing purposes.
Real Estate Marketing Attrition
In your marketing program, attrition refers to the number of people who do not take the actions you want them to take. At each step in the marketing process, you stand to lose some people. The more people you lose along the way, the less successful your real estate marketing program will be. So let's talk about minimizing attrition by using the following example.
A Real Estate Marketing Scenario
Let's consider a marketing campaign that combines direct mail postcards and web-based lead generation. It's a solid marketing strategy -- one that I've seen used successfully many times in the past. But like any real estate marketing strategy, it has attrition points:
- Attrition Point #1 - When you mail the postcards, a certain percentage of them will not reach the intended recipient's due to bad addresses and the like.
- Attrition Point #2 - Of those people who do receive your postcards, only a small percentage will respond and visit your website.
- Attrition Point #3 - Of those people who visit your website, some will not find what you want them to find. Or they simply won't be interested and they'll leave.
- Attrition Point #4 - Of those who visit your website and take the action you want them to take (perhaps signing up for market alerts), some will mistype their email address.
- Attrition Point #5 - Finally, of those who (A) get the postcard, (B) respond to it and visit your website, (C) take the action you want them to take, and (D) have no technical issues ... only a portion of them will be qualified prospects.
I don't tell you all this to discourage you. On the contrary, I want you to understand the concept of attrition so you can build a real estate marketing program that minimizes attrition as much as possible.
Attrition is a fierce enemy that cannot be defeated entirely. But you can certainly reduce it, and thereby minimize the impact
The future of your business may become may depend on 6 little growth secrets that many businesses have used in the past though not in a matter that creates rapid growth. So how do you create quicker revenue or profit growth with your business?The days of just helping your customers with solutions to their problems is becoming a redundant saying, it is almost a given. What if you could do something else that they would not expect? What if you could show them "The FUTURE of their business". How can you do that you say? Well there are 6 little steps that can assist you in doing this.m will be. So let's talk about minimizing attrition by using the following example.
A Real Estate Marketing Scenario
Let's consider a marketing campaign that combines direct mail postcards and web-based lead generation. It's a solid marketing strategy -- one that I've seen used successfully many times in the past. But like any real estate marketing strategy, it has attrition points:
- Attrition Point #1 - When you mail the postcards, a certain percentage of them will not reach the intended recipient's due to bad addresses and the like.
- Attrition Point #2 - Of those people who do receive your postcards, only a small percentage will respond and visit your website.
- Attrition Point #3 - Of those people who visit your website, some will not find what you want them to find. Or they simply won't be interested and they'll leave.
- Attrition Point #4 - Of those who visit your website and take the action you want them to take (perhaps signing up for market alerts), some will mistype their email address.
- Attrition Point #5 - Finally, of those who (A) get the postcard, (B) respond to it and visit your website, (C) take the action you want them to take, and (D) have no technical issues ... only a portion of them will be qualified prospects.
I don't tell you all this to discourage you. On the contrary, I want you to understand the concept of attrition so you can build a real estate marketing program that minimizes attrition as much as possible.
Attrition is a fierce enemy that cannot be defeated entirely. But you can certainly reduce it, and thereby minimize the impact
There are a number of websites with search engines devoted to helping you find government job postings. Some are helpful, some are scams – just keep in mind that government jobs aren't a secret, and there’s no reason to pay anyone money to find government job postings. By using even the most general search engine like Google and Yahoo, you can find government job postings. And there are websites run by different branches of the military and agencies that post ads to find government jobs specific to their needs.If you know which governmental entity you hope to work for, first try goin
I don't tell you all this to discourage you. On the contrary, I want you to understand the concept of attrition so you can build a real estate marketing program that minimizes attrition as much as possible.
Attrition is a fierce enemy that cannot be defeated entirely. But you can certainly reduce it, and thereby minimize the impact
Instant communication? Palm Pilots, laptops, cell phones, instant messaging devices - of all the communications tools out there, the single best one is still the business card. With it, you instantly communicate your name, your business, your contact information and, with a little design capability, your personal style.A well designed business card marks you as a professional, so make sure you choose a design that reflects the products you represent. Selling high tech computer equipment or software? A sleek, modern, minimalist design is perfect. Selling Victorian clothing or home d?c
I don't tell you all this to discourage you. On the contrary, I want you to understand the concept of attrition so you can build a real estate marketing program that minimizes attrition as much as possible.
Attrition is a fierce enemy that cannot be defeated entirely. But you can certainly reduce it, and thereby minimize the impact it has on your real estate marketing success. For instance, let's refer back to the marketing scenario above. Here are some ways we might reduce the amount of attrition at each of the five points listed:
- To Minimize Point #1 - You can optimize your postcard deliverability by updating your mailing list, or by purchasing a fresh list from a reliable vendor such as InfoUSA.
- To Minimize Point #2 - You can increase your postcard response by adding value to your offer (even in a non-monetary way) and strengthening your call to action.
- To Minimize Point #3 - You can help people find what they came for on your website by adding a graphical link to it on your home page.
- To Minimize Point #4 - You can minimize the number of people who mistype their email address by using double-entry verification on your web forms.
- To Minimize Point #5 - You can increase the percentage of qualified prospects who respond by using an offer that will only appeal to certain people (sellers, for example).
These are just some of the ways you could reduce the level of attrition in this particular real estate marketing scenario. You could do many other things to optimize your results as well, but they are beyond the scope of this article. My goal is simply to get you thinking about marketing attrition and the various ways you might reduce it.
Understanding marketing attrition is the first step in reducing it. So think about your own real estate marketing strategies. Map out the various steps in the process, and jot down the attrition points. They should be fairly easy to spot after reading this article. Then think of all the things you can do to minimize each point of attrition, and work hard to do exactly that. Good luck!
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