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  • Member You - Viral Marketing Case Study-A Super Bowl Proposal

    Collecting on Past Due Accounts
    Customer bills that are unpaid after the terms that were set are considered past-due accounts. Many business owners and managers have a billing processes, but no process for collecting on past due accounts.One of the biggest dilemmas small business owners face when managing a business in collecting on past-due accounts. Why, do we have a fear of contacting clients or customers who owe us money? Most business owners avoid calling a client of customer on a past-due account, they prefer to send a letter, which do not bring results. Here are a few step to collecting
    erage:

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    AdAge Garfield: The Blog
    New York Post
    Netscape
    Media Buyer Planner
    MediaPost
    MarketingProfs Daily Fix
    Entrepreneur.com Blog
    Business 2.0 Blog
    Corpus Christi Caller-Times
    ABC News / ESPN Sports
    ESPN - The Magazine
    Chicago Tribune
    ABC News - GMA

    International Media Coverage:

    Swed

    Go Green With Your Business Promoting
    Everyone is concerned about the effects of global warming and protecting our environment, and avoiding the dangers posed by the continued abuse of the environment. Individuals and businesses are finding ways to be more environmentally conscious. The buzzword on being proactive for the environment is Green.Go green with your business promoting. Show your customers that you are as concerned about conserving natural resources and protecting the environment as they are. Show them your willingness to do your part to reduce the amount of waste you create that ends up in
    Many of you remember the hype and hoopla generated back in Novemeber from the My Super Proposal website, a true gem of viral marketing, and definitely a case-in-point. Today we return to the story, digging in a little deeper and unveiling some of the mechanics that have kept this engine revving for the past three months.

    First, the history:

    My Super Proposal is a blog promotion project with the goal of aqcuiring major advertiser sponsorship for a televised Super Bowl wedding proposal. 2 mil was the goal. Though all advertiser spots have since been occupied, and though a total 85 thousand to date is a far cry from needed funds, Super Guy is definitely on to something. (The 85K is set to be donated to a local childrens hospital.)

    Let’s take a snap shot look at some of visibility this project has received, just to illustrate the point:

    An excerpt from Equitymind ’s blog:

    To sum all of the exposure up, here is a list of media and press that has happened to date:

    Radio Interviews and Coverage:

    Radio Station in Virginia (prior to my involvement - no call station info)
    Radio Station in California (prior to my involvement)
    107.5 The River, radio station in Nashville
    710 KIRO Newsradio The Ron & Don Show, Seattle.
    KKND - New Orleans
    STAR 94 Radio in Atlanta
    Saint Louis morning drive time talk show
    Ken and Tammy Show on WOXL in Asheville NC
    WRMF South Florida
    Howard Stern Show
    Daily Search Cast
    94.3 FOX Northern Michagan
    KROQ Los Angeles Kevin and Bean show

    Newpaper and Online Media Coverage:

    AdRants
    AdJab
    AdAge
    AdAge Garfield: The Blog
    New York Post
    Netscape
    Media Buyer Planner
    MediaPost
    MarketingProfs Daily Fix
    Entrepreneur.com Blog
    Business 2.0 Blog
    Corpus Christi Caller-Times
    ABC News / ESPN Sports
    ESPN - The Magazine
    Chicago Tribune
    ABC News - GMA

    International Media Coverage:

    Swede

    How To Use SEO Software To Attain First Page Rankings
    Now days, everyone and their mother own a website or some sort of internet based real-estate, but does everyone receive the amount of traffic that they’d wish to receive? That one is a tough question, but it can definitely be a lot easier on your part if you complete the following procedures. Let’s face it, you can purchase all of the targeted traffic you want, and still not receive one sale if you own a website related to selling items. It’s just not going to work out for you, but if you rank high in Search Engines, then you definitely have a shot at becoming a rich ma
    on project with the goal of aqcuiring major advertiser sponsorship for a televised Super Bowl wedding proposal. 2 mil was the goal. Though all advertiser spots have since been occupied, and though a total 85 thousand to date is a far cry from needed funds, Super Guy is definitely on to something. (The 85K is set to be donated to a local childrens hospital.)

    Let’s take a snap shot look at some of visibility this project has received, just to illustrate the point:

    An excerpt from Equitymind ’s blog:

    To sum all of the exposure up, here is a list of media and press that has happened to date:

    Radio Interviews and Coverage:

    Radio Station in Virginia (prior to my involvement - no call station info)
    Radio Station in California (prior to my involvement)
    107.5 The River, radio station in Nashville
    710 KIRO Newsradio The Ron & Don Show, Seattle.
    KKND - New Orleans
    STAR 94 Radio in Atlanta
    Saint Louis morning drive time talk show
    Ken and Tammy Show on WOXL in Asheville NC
    WRMF South Florida
    Howard Stern Show
    Daily Search Cast
    94.3 FOX Northern Michagan
    KROQ Los Angeles Kevin and Bean show

    Newpaper and Online Media Coverage:

    AdRants
    AdJab
    AdAge
    AdAge Garfield: The Blog
    New York Post
    Netscape
    Media Buyer Planner
    MediaPost
    MarketingProfs Daily Fix
    Entrepreneur.com Blog
    Business 2.0 Blog
    Corpus Christi Caller-Times
    ABC News / ESPN Sports
    ESPN - The Magazine
    Chicago Tribune
    ABC News - GMA

    International Media Coverage:

    Swed

    Our Business Today?! On-Line-How To Make It Work
    Can you imagine today, on the 7-th year of the 3-rd millennium how your life would be without a computer on your desk? Have you ever wondered how you would have made your job without Word, Excel, Power Point and the blessed e-mail? Or, while in holiday, have you asked yourself if you would have been there if Google hadn't helped you to promote your business? I'm sure you have!This fabulous machine, the computer, has enormously evolved and within a few years has build an empire: On-line Publicity Empire. If you want to survive on the market, whatever you want to sale
    ibility this project has received, just to illustrate the point:

    An excerpt from Equitymind ’s blog:

    To sum all of the exposure up, here is a list of media and press that has happened to date:

    Radio Interviews and Coverage:

    Radio Station in Virginia (prior to my involvement - no call station info)
    Radio Station in California (prior to my involvement)
    107.5 The River, radio station in Nashville
    710 KIRO Newsradio The Ron & Don Show, Seattle.
    KKND - New Orleans
    STAR 94 Radio in Atlanta
    Saint Louis morning drive time talk show
    Ken and Tammy Show on WOXL in Asheville NC
    WRMF South Florida
    Howard Stern Show
    Daily Search Cast
    94.3 FOX Northern Michagan
    KROQ Los Angeles Kevin and Bean show

    Newpaper and Online Media Coverage:

    AdRants
    AdJab
    AdAge
    AdAge Garfield: The Blog
    New York Post
    Netscape
    Media Buyer Planner
    MediaPost
    MarketingProfs Daily Fix
    Entrepreneur.com Blog
    Business 2.0 Blog
    Corpus Christi Caller-Times
    ABC News / ESPN Sports
    ESPN - The Magazine
    Chicago Tribune
    ABC News - GMA

    International Media Coverage:

    Swed

    The Entrepreneurial Difference
    Who would ever have imagined that going door-to-door in my neighborhood selling figs from a bright orange shopping cart would have been my entrepreneurial beginnings? I surely did not. But, now that I look back and also look around me at other business owners, I see clearly that so many of the traits common to entrepreneurs are present at a very early age.Think about your own childhood and youth. Did you sell lemonade in the front yard? Rake leaves or shovel snow for a few extra bucks from neighbors? A lot of us did.Unfortunately, the drive and ambition
    io station in Nashville
    710 KIRO Newsradio The Ron & Don Show, Seattle.
    KKND - New Orleans
    STAR 94 Radio in Atlanta
    Saint Louis morning drive time talk show
    Ken and Tammy Show on WOXL in Asheville NC
    WRMF South Florida
    Howard Stern Show
    Daily Search Cast
    94.3 FOX Northern Michagan
    KROQ Los Angeles Kevin and Bean show

    Newpaper and Online Media Coverage:

    AdRants
    AdJab
    AdAge
    AdAge Garfield: The Blog
    New York Post
    Netscape
    Media Buyer Planner
    MediaPost
    MarketingProfs Daily Fix
    Entrepreneur.com Blog
    Business 2.0 Blog
    Corpus Christi Caller-Times
    ABC News / ESPN Sports
    ESPN - The Magazine
    Chicago Tribune
    ABC News - GMA

    International Media Coverage:

    Swed

    What Can an Invoice Factoring Company Do for You?
    Are you selling goods or services to commercial customers or to the government? If so, you are probably used to the idea of having to wait up to 60 days to get your invoices paid. However, waiting to get paid can be challenging, especially if you have business expenses that can’t wait. That is where a factoring company can help you.Factoring companies can provide you with financing, based on your slow paying invoices. They eliminate the 60 day payment waiting period and provide you with the necessary liquidity to meet payroll, pay rent and meet business obligations
    erage:

    AdRants
    AdJab
    AdAge
    AdAge Garfield: The Blog
    New York Post
    Netscape
    Media Buyer Planner
    MediaPost
    MarketingProfs Daily Fix
    Entrepreneur.com Blog
    Business 2.0 Blog
    Corpus Christi Caller-Times
    ABC News / ESPN Sports
    ESPN - The Magazine
    Chicago Tribune
    ABC News - GMA

    International Media Coverage:

    Sweden
    Denmark
    Norway
    Mexico
    Spain

    Television Coverage:

    Fox News (National - on a Sunday afternoon)
    MSNBC
    Good Morning America

    How did this thing take off so fast, you ask?

    We say it boils down to a basic tenet of viral marketing, (and also a fortune I keep taped on my monitor) that reads: “Focus your message on the receiver. Ignore yourself.”

    This is true because viral marketers depend on their audience to generate hype, and to spread the good word. Given the very nature of this project, (blog slash internet related) its appeal was greatest to those working in the industry - people who's lively hoods depend on keeping up with subjects and stories just like this one. And who but internet marketers have the experience, expertise and Rolodex to get the ball rolling? Smart move, Super Guy. But don’t take our word for it… see what internet marketers themselves had to say…

    It’s been awhile since my plea to help promote ‘J.P.’ in his quest for a 30 second commercial spot during next February’s Super Bowl game in order to propose to his girlfriend so its time for a long overdue update…

    …The initial blogosphere bang was first launched by Danny, Lee, David, Jeremy, Liane and many more and followed up by a press release by Greg Jarboe of SEO-PR. Although we had some initial coverage before my involvement, the combined efforts led to the ‘tipping point’ - an article written by Abbey Klaassen of AdAge Magazine…

    Clearly the way to be successful with a viral marketing campaign is tailoring your appeal to the right audience. Just as with the

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