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    We all receive various forms of written sales communications each week. Some of these will cause us to totally ignore the piece, others will get a few seconds of our attention and a very select few will grab and hold our attention. So what compels us to respond in these ways? After applying some strategic thinking to this question, here are ten (10) elements that Your Strategic Thinking Business Coach believes produces compelling written sales communications.

    Strategic Element #1: A powerful headline. This can make or break your sales because if it is not powerful and compelling, your prospect will turn away quickly.

    Strategic Element #2: Identification of your prospect’s frustration or pain. You need to discuss the problem or the pains the reader of your com

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    ds of our attention and a very select few will grab and hold our attention. So what compels us to respond in these ways? After applying some strategic thinking to this question, here are ten (10) elements that Your Strategic Thinking Business Coach believes produces compelling written sales communications.

    Strategic Element #1: A powerful headline. This can make or break your sales because if it is not powerful and compelling, your prospect will turn away quickly.

    Strategic Element #2: Identification of your prospect’s frustration or pain. You need to discuss the problem or the pains the reader of your co

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    ing to this question, here are ten (10) elements that Your Strategic Thinking Business Coach believes produces compelling written sales communications.

    Strategic Element #1: A powerful headline. This can make or break your sales because if it is not powerful and compelling, your prospect will turn away quickly.

    Strategic Element #2: Identification of your prospect’s frustration or pain. You need to discuss the problem or the pains the reader of your co

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    >Strategic Element #1: A powerful headline. This can make or break your sales because if it is not powerful and compelling, your prospect will turn away quickly.

    Strategic Element #2: Identification of your prospect’s frustration or pain. You need to discuss the problem or the pains the reader of your co

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    Strategic Element #2: Identification of your prospect’s frustration or pain. You need to discuss the problem or the pains the reader of your communication has and then lead into explaining how your product and/or service will solve it.

    Strategic Element #3: Bullets used as mini headlines. Lay out your “story” with powerful mini headlines by listing bullets of major points or items.

    Strategic Element #4: Testimonials. These are powerful 3rd party endorsements of your product and/or service and have great value in sales efforts.

    Strategic Element #5: Explanation of the value of your product and/or service. Develop a brief description of the value the prospect will receive from your product and/or service.

    Strategic Element #6: An uncon

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