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Member You - Strategic Elements Needed To Produce Compelling Written Sales Communications
When The Recruiter Calls ckly.Recruiting, retained or contingency, involves (or should, anyway) directly approaching individuals who, based on their title or position, might well have the experience to handle the job description and position for which the client is seeking someone. The individuals who are approac Strategic Element #2: Identification of your prospect’s frustration or pain. You need to discuss the problem or the pains the reader of your co Entrepreneurs Just Get Better With Age We all receive various forms of written sales communications each week. Some of these will cause us to totally ignore the piece, others will get a few seconds of our attention and a very select few will grab and hold our attention. So what compels us to respond in these ways? After applying some strategic thinking to this question, here are ten (10) elements that Your Strategic Thinking Business Coach believes produces compelling written sales communications.Q: I'm thinking about starting a business after I retire next month. I'll be 65. Am I too old to start a business? -- Milton A.A: Milton, congratulations on your pending retirement. I find it admirable that after many years of hard work you are thinking about starting a busi Strategic Element #1: A powerful headline. This can make or break your sales because if it is not powerful and compelling, your prospect will turn away quickly. Strategic Element #2: Identification of your prospect’s frustration or pain. You need to discuss the problem or the pains the reader of your com Are Mortgages a Risky Business? ds of our attention and a very select few will grab and hold our attention. So what compels us to respond in these ways? After applying some strategic thinking to this question, here are ten (10) elements that Your Strategic Thinking Business Coach believes produces compelling written sales communications.A bank or mortgage company is nothing more than a box in which to keep money. The owner of the box has to do a few calculations. Firstly, how much is he going to offer those people who deposit cash in his box, in return for such a deposit? Secondly, how much of that money should he Strategic Element #1: A powerful headline. This can make or break your sales because if it is not powerful and compelling, your prospect will turn away quickly. Strategic Element #2: Identification of your prospect’s frustration or pain. You need to discuss the problem or the pains the reader of your co CEO's Role in Family Business ing to this question, here are ten (10) elements that Your Strategic Thinking Business Coach believes produces compelling written sales communications.I first met Roland (not his real name) in 1972. He was a high school student working a summer job in his father’s business.“We’re teaching him the business from the ground up,” his father told me proudly as he introduced me to the tall good looking kid. We shook hands, excha Strategic Element #1: A powerful headline. This can make or break your sales because if it is not powerful and compelling, your prospect will turn away quickly. Strategic Element #2: Identification of your prospect’s frustration or pain. You need to discuss the problem or the pains the reader of your co Watch Your Business Vendors Like a Hawk: Case Study 2002 >Strategic Element #1: A powerful headline. This can make or break your sales because if it is not powerful and compelling, your prospect will turn away quickly.In business you must develop a strong team and to do this properly you must be careful whom you pick to be on the team. Vendors are part of that team. It is not as easy as you might think picking vendors. Let me tell you a story. I take issue with some of our vendors who do not walk Strategic Element #2: Identification of your prospect’s frustration or pain. You need to discuss the problem or the pains the reader of your co How Busy Is Too Busy ckly.Just as the car crested a hill it stopped. The engine went silent and the car just coasted. Thinking quickly, Simon managed to steer onto the shoulder of the road before he came to a complete halt. It was only then that he noticed the needle of the fuel gauge resting comfortably a Strategic Element #2: Identification of your prospect’s frustration or pain. You need to discuss the problem or the pains the reader of your communication has and then lead into explaining how your product and/or service will solve it. Strategic Element #3: Bullets used as mini headlines. Lay out your “story” with powerful mini headlines by listing bullets of major points or items. Strategic Element #4: Testimonials. These are powerful 3rd party endorsements of your product and/or service and have great value in sales efforts. Strategic Element #5: Explanation of the value of your product and/or service. Develop a brief description of the value the prospect will receive from your product and/or service. Strategic Element #6: An uncon
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