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Member You - What Do Musicians And Businesses Have In Common?
A Man and His Razor locally promote you and you’ll have an instant crowd to perform to.It is vain to do with more what can be done with less. William of Ockham This is Ockham’s famed Razor. A shorthand version of the razor might be, “keep it simple.” When complexity is added to a relationship, process or organization without good reason, the result is usually a loss of focus, clarity and effectiveness. Roles become blurred, goals are uncerta Fred: Another way to grow your exposure could be to network with other bands. Promote each other by introducing your fans to them and they can tell their fans about you. Lyna: They can also be your ticket into playing at a venue that is tough to get. My friend JB tried for months to get booked in one of Atlanta’s hot spots. This venue had a regular Group of bands that played there and they had no reason to change this. Fortunately, JB met a singer who is one of these regulars. One night she brought hi 5 Highly Visible Marketing Strategies That Make Your Brand Recognizable Dear Fred and Lyna,The Secret to Creating Great Wealth is to be Recognizable. You’ve probably heard it said that you have to be famous to be wealthy. That isn’t quite true, but the idea is significant to the process.If nobody knows your business exists, you won’t make much money from the business. You must be both visible and recognizable within your niche. Niche Marketing will take you where you want to go once your cu We are a local band that is trying to get a wider audience. We have been around for two years playing local clubs and we have a small following. After listening to several of your shows we’ve gotten some great ideas; but we were wondering if you have any fast ways we can get our band more exposure? The Lightning Bugs Fred: You’re not alone. According to Myspace there are nearly one million Indie bands in the world and I am sure there are a lot more. The reality is that not all will make it big. Aside from having good music, it takes marketing and promotion to get the buzz going. Lyna: Musicians. Artists, Trades people- in fact even our radio show is really no different than any business in that regard. Fred and I are constantly brainstorming on new ways to keep our listenership growing. Fred: What we find time and time again is that the most important thing in any business is the client. Or in this case, your fans, Word of mouth is so powerful. If your friend tells you about a new music group that they love, what is your reaction? Lyna: Mine would be, “I’ve gotta check them out” And when I did, I’d already be thinking that I’d like them because they came by a recommendation. Fred: So if your fans are the strongest and quickest way to get more exposure; perhaps it would be wise to show them your gratitude. This is where you can really have fun. Lyna: As with any business, you should already have a web site. This could have action shots of the band, a bio page, tour listings and newspaper reviews. In fact- if you have CD’s of your music, offer an audio of a minute of a few songs you’ve recorded. Why not dedicate a page to members only for your fans? If you put a message board up they can touch base with other fans and you can hear all the good things they tell each other about you. Fred: You can even offer your fans incentives. I know a group that gives free t-shirts, CD’s and even tickets to gigs to the fans that bring 10 or more people to the bands mailing list. They send out a monthly newsletter to keep their fans updated and even profiles their #1 fan of the month. Lyna: Wow-That’s an incentive! How about asking them to bring your band to their town? Your fans can set up the gigs, get friends to be their “street team” to locally promote you and you’ll have an instant crowd to perform to. Fred: Another way to grow your exposure could be to network with other bands. Promote each other by introducing your fans to them and they can tell their fans about you. Lyna: They can also be your ticket into playing at a venue that is tough to get. My friend JB tried for months to get booked in one of Atlanta’s hot spots. This venue had a regular Group of bands that played there and they had no reason to change this. Fortunately, JB met a singer who is one of these regulars. One night she brought him Laser Cutting Companies and promotion to get the buzz going.Since Theodore Maiman invented the first functional laser or LASER (Light Amplification by Stimulated Emission of Radiation) in 1960, this device, which generates a strong, highly concentrated beam of single-wavelength light, has found several uses in different industries and in various fields including medicine, consumer electronics and information technology.Its most prominent industrial use is lase Lyna: Musicians. Artists, Trades people- in fact even our radio show is really no different than any business in that regard. Fred and I are constantly brainstorming on new ways to keep our listenership growing. Fred: What we find time and time again is that the most important thing in any business is the client. Or in this case, your fans, Word of mouth is so powerful. If your friend tells you about a new music group that they love, what is your reaction? Lyna: Mine would be, “I’ve gotta check them out” And when I did, I’d already be thinking that I’d like them because they came by a recommendation. Fred: So if your fans are the strongest and quickest way to get more exposure; perhaps it would be wise to show them your gratitude. This is where you can really have fun. Lyna: As with any business, you should already have a web site. This could have action shots of the band, a bio page, tour listings and newspaper reviews. In fact- if you have CD’s of your music, offer an audio of a minute of a few songs you’ve recorded. Why not dedicate a page to members only for your fans? If you put a message board up they can touch base with other fans and you can hear all the good things they tell each other about you. Fred: You can even offer your fans incentives. I know a group that gives free t-shirts, CD’s and even tickets to gigs to the fans that bring 10 or more people to the bands mailing list. They send out a monthly newsletter to keep their fans updated and even profiles their #1 fan of the month. Lyna: Wow-That’s an incentive! How about asking them to bring your band to their town? Your fans can set up the gigs, get friends to be their “street team” to locally promote you and you’ll have an instant crowd to perform to. Fred: Another way to grow your exposure could be to network with other bands. Promote each other by introducing your fans to them and they can tell their fans about you. Lyna: They can also be your ticket into playing at a venue that is tough to get. My friend JB tried for months to get booked in one of Atlanta’s hot spots. This venue had a regular Group of bands that played there and they had no reason to change this. Fortunately, JB met a singer who is one of these regulars. One night she brought hi How To Avoid Getting Unsolicited Email already be thinking that I’d like them because they came by a recommendation.Should you gotten hundreds of emails and wondered how do they get into your inbox? You might think that someone you subscribed with had sold your email for a buck profit.Well. dear valued reader, you're wrong in that aspect. No one in his or her right mind. Or any Internet vendor will commit such horrendous and stupid act. Why? Insomuch as an opt-in lists is a precious asset for anyone doing busine Fred: So if your fans are the strongest and quickest way to get more exposure; perhaps it would be wise to show them your gratitude. This is where you can really have fun. Lyna: As with any business, you should already have a web site. This could have action shots of the band, a bio page, tour listings and newspaper reviews. In fact- if you have CD’s of your music, offer an audio of a minute of a few songs you’ve recorded. Why not dedicate a page to members only for your fans? If you put a message board up they can touch base with other fans and you can hear all the good things they tell each other about you. Fred: You can even offer your fans incentives. I know a group that gives free t-shirts, CD’s and even tickets to gigs to the fans that bring 10 or more people to the bands mailing list. They send out a monthly newsletter to keep their fans updated and even profiles their #1 fan of the month. Lyna: Wow-That’s an incentive! How about asking them to bring your band to their town? Your fans can set up the gigs, get friends to be their “street team” to locally promote you and you’ll have an instant crowd to perform to. Fred: Another way to grow your exposure could be to network with other bands. Promote each other by introducing your fans to them and they can tell their fans about you. Lyna: They can also be your ticket into playing at a venue that is tough to get. My friend JB tried for months to get booked in one of Atlanta’s hot spots. This venue had a regular Group of bands that played there and they had no reason to change this. Fortunately, JB met a singer who is one of these regulars. One night she brought hi How to Make Your Business Thrive in the 21st Century essage board up they can touch base with other fans and you can hear all the good things they tell each other about you.The following story is related to my particular business field, but you will see how it relates to all businesses. After location, marketing, and a business plan, our customer service is what keeps repeat business coming back for more. If you don’t value your repeat business, your competition will.If you have a strong customer service staff, good ethical standards, and a mission statement based upon Fred: You can even offer your fans incentives. I know a group that gives free t-shirts, CD’s and even tickets to gigs to the fans that bring 10 or more people to the bands mailing list. They send out a monthly newsletter to keep their fans updated and even profiles their #1 fan of the month. Lyna: Wow-That’s an incentive! How about asking them to bring your band to their town? Your fans can set up the gigs, get friends to be their “street team” to locally promote you and you’ll have an instant crowd to perform to. Fred: Another way to grow your exposure could be to network with other bands. Promote each other by introducing your fans to them and they can tell their fans about you. Lyna: They can also be your ticket into playing at a venue that is tough to get. My friend JB tried for months to get booked in one of Atlanta’s hot spots. This venue had a regular Group of bands that played there and they had no reason to change this. Fortunately, JB met a singer who is one of these regulars. One night she brought hi It's the Freedom that Counts locally promote you and you’ll have an instant crowd to perform to.I came to the conclusion that it's the freedom that counts.When mulling over why I am such an advocate of people working in your own business in some form I ranged over the options.Is it?1. WantingTo be rich?A better lifestyle?More time with your family and friends?More time for sports and recreation?2. Or a need toFulfil a long hel Fred: Another way to grow your exposure could be to network with other bands. Promote each other by introducing your fans to them and they can tell their fans about you. Lyna: They can also be your ticket into playing at a venue that is tough to get. My friend JB tried for months to get booked in one of Atlanta’s hot spots. This venue had a regular Group of bands that played there and they had no reason to change this. Fortunately, JB met a singer who is one of these regulars. One night she brought him on as her opening act and the crowd loved him. So now he can play there pretty much whenever he goes to Atlanta. Fred: Networking, building alliances, catering to your clients- sound familiar? These are all concepts we share with any business that wants to get more exposure. The way you do this just depends on what your “stage” looks like.
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