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Member You - Mind Your T's And R's For Free Business Growth
Think carefully before you run out to your local electronics supplier and purchase a home security camera system. Just as with terrorist protection and thievery protection systems, home systems require you to plan out your system before you go shopping. The simplest systems are set up at the front door so you can see who is standing there when the doorbell rings. They provide the comfort that comes in viewing the person or persons who are knocking at your door before you open it and le
Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively, attractive, energetic woman full of ideas. In the same way could brand B be an elderly, conservative and relaxed man. The brand can also have a completely inexpressive and bad image. That is how brand C may not have any real perso
But why should that apply only to my sort of business? I'm sure we've all been in shoe shops where the assistant says:
"a good choice sir (or madam) - I've got a pair of those".
That's a testimonial and it does help persuade us to buy.
It is just the same for your business - no matter what it is, no matter what size of business you are, prospective clients will be more likely to buy your products or services if they see, or hear, testimonials from others talking about the experience they have had with you and/or your products or services.
This is totally free marketing!
Despite this obvious truth I look at the websites of many businesses which, not only, don't seem to "sell" to me at all but include no testimonials from satisfied customers.
That's a big opportunity lost.
Many of you will have heard me talk about how I believe businesses now need to differentiate themselves - and that's on the process they take customers through rather than on the quality and performance of their products or services. Everywhere I travel around the world I find these days that there simply aren't mediocre products or services any more - or indeed, mediocre companies. If you are mediocre you are dead, it’s as simple as that. We all have such high expectations now on the quality of the products or services we buy. Many of us can remember how cars used t
Whenever a trial balance disagrees the following steps can be taken to discover the errors:(1) Divide the difference by two and find out if some figure equal to that (half the difference) appears in the trial balance. It is possible that such item might have been recorded on the wrong side of mal balance, causing double the difference.(2) If the mistake is not located, the difference should be divided by 9 and if difference is evenly divisible by 9 the err
"a good choice sir (or madam) - I've got a pair of those".
That's a testimonial and it does help persuade us to buy.
It is just the same for your business - no matter what it is, no matter what size of business you are, prospective clients will be more likely to buy your products or services if they see, or hear, testimonials from others talking about the experience they have had with you and/or your products or services.
This is totally free marketing!
Despite this obvious truth I look at the websites of many businesses which, not only, don't seem to "sell" to me at all but include no testimonials from satisfied customers.
That's a big opportunity lost.
Many of you will have heard me talk about how I believe businesses now need to differentiate themselves - and that's on the process they take customers through rather than on the quality and performance of their products or services. Everywhere I travel around the world I find these days that there simply aren't mediocre products or services any more - or indeed, mediocre companies. If you are mediocre you are dead, it’s as simple as that. We all have such high expectations now on the quality of the products or services we buy. Many of us can remember how cars used
It has been taught along the years by society that everyone should go to school so that they can get a good job. The problem these days is that too many people are doing what society have told them to do for years and that is to get a decent job.When they think of starting their own home based business, they instantly feel like starting one is like a foreign language for them. Starting a business would be too risky. Their mind would reject it.People would find many reasons
This is totally free marketing!
Despite this obvious truth I look at the websites of many businesses which, not only, don't seem to "sell" to me at all but include no testimonials from satisfied customers.
That's a big opportunity lost.
Many of you will have heard me talk about how I believe businesses now need to differentiate themselves - and that's on the process they take customers through rather than on the quality and performance of their products or services. Everywhere I travel around the world I find these days that there simply aren't mediocre products or services any more - or indeed, mediocre companies. If you are mediocre you are dead, it’s as simple as that. We all have such high expectations now on the quality of the products or services we buy. Many of us can remember how cars used
“But we’ve always done it this way.” “We’ve tried other things and they don’t work.” Sound familiar? This is the theme song of many companies and their managers. New and innovative methods shake the status quo and threaten comfortable patterns of thought. Looking at individual problems and processes in new ways is a start but to truly bring development and innovation to your business you have to look at everything in a new light—a critical light.Reflective skepticism is defi
That's a big opportunity lost.
Many of you will have heard me talk about how I believe businesses now need to differentiate themselves - and that's on the process they take customers through rather than on the quality and performance of their products or services. Everywhere I travel around the world I find these days that there simply aren't mediocre products or services any more - or indeed, mediocre companies. If you are mediocre you are dead, it’s as simple as that. We all have such high expectations now on the quality of the products or services we buy. Many of us can remember how cars used
One of the most expensive ways to waste your marketing dollars is through shallow, boring and unemotional marketing copy. Yet anyone with a keyboard, a desktop publishing program and graphics ability can produce some of the most wickedly boring and unprofitable marketing promotions since the inclusion of the Sales Prevention Department. If you want to grab your prospect's attention and get them calling, you must make them hungry.How do you do that?First you identify their
This means then that we must differentiate ourselves on the "experience" a client has in dealing with us - the way we treat them, the efficiency of our processes, and the professionalism and approachability of our people.
If this is the case then testimonials become an even more important part of our sales and marketing strategy. Only from testimonials (and referrals - but more of that shortly) will potential clients hear about the real experience of doing business with you.
So, please, if you're not already doing it, from this moment on:
Ask Clients for Testimonials
- and guide them in what you want. Ask them to include in their testimonial more about the experience of doing business with you than about the quality of the product or service you provide. - - and, by the way, a video testimonial that you can then put up on your website is worth three written ones!
Now what about referrals? A referral is where a client specifically recommends you to another potential client. Referrals are worth their weight in gold! - they are the hottest lead you're ever likely to get and must, therefore, be worth going to some lengths to achieve.
Many of us don't like to ask the client for referrals - it
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