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Response and Profit Boosters
Made you look didn't I?Good. That was the point. But I wasn't kidding about that outrageous claim I just made. Let me show you what I mean.If you've been involved in writing sales copy for any length of time, you'd know that a headline has been hailed by some

offer? (Your elevator pitch) 2 points

Does your card ask a qualifying question to prospects? 10 points

Is the Back of your Card Blank? -5 points

Is your Skype address on your card? 2 points

Is your ecademy profile url on your card? 1 point

And finally

Write

Swim with the Sharks or Sleep with the Fishes: The Marketing Wisdom of The Godfather
Perhaps more than any other movie in the last thirty years, none has been assimilated into the lexicon of mainstream popular culture as much as The Godfather (1972) and its epic sequel – The Godfather: Part II (1974).The revered place that The Godfather occupies in the Ame

This is a variation of my "Last man standing" game I play on my workshops, seminars, teleconferences and speaking engagements...

This is an interesting game and will take only 3 minutes to play.

Required: Pen, paper, your business card and an open mind

Preparation

Try and recall how many business cards you have distributed in the last 4 weeks. Go on, no clicking on emails, or databases, mentally try and recall who you gave your card to in the last 4 weeks….and write down their name, and whether you followed them up or not

Try and recall how many business cards you have collected in the last 4 weeks without looking up databases, leather card wallet, suit pocket or desk drawer ….and write down their name, and whether you followed them up or not

Game Play

Study your business card and answer the following 8 questions - (points are awarded for answering each question positively)

Do you have a current uptodate business card? 1 point.

Do you have your phone and mobile number on your card? 1 point

Do you have your website address & email address on your card? 1 point

Does your card say what you do, or offer? (Your elevator pitch) 2 points

Does your card ask a qualifying question to prospects? 10 points

Is the Back of your Card Blank? -5 points

Is your Skype address on your card? 2 points

Is your ecademy profile url on your card? 1 point

And finally

Write

Using Promotional Gifts in Conjunction with an Ad Campaign
Promotional gifts might have been designed to go hand in hand with advertising campaigns and there are great reasons why this combined approach are a sure success for your business. Here are ten reasons why promotional gifts and items make great additions to any business advertis

nd recall how many business cards you have distributed in the last 4 weeks. Go on, no clicking on emails, or databases, mentally try and recall who you gave your card to in the last 4 weeks….and write down their name, and whether you followed them up or not

Game Play

Study your business card and answer the following 8 questions - (points are awarded for answering each question positively)

Do you have a current uptodate business card? 1 point.

Do you have your phone and mobile number on your card? 1 point

Do you have your website address & email address on your card? 1 point

Does your card say what you do, or offer? (Your elevator pitch) 2 points

Does your card ask a qualifying question to prospects? 10 points

Is the Back of your Card Blank? -5 points

Is your Skype address on your card? 2 points

Is your ecademy profile url on your card? 1 point

And finally

Write

RFID Technology Simplifies Distribution
Toronto, ON, Nov, 2006 - There are many applications for how RFID systems help manufacturers and warehouse operations; these applications can be as unique as the enterprise they help. However, there are some common areas in these industries related to their logistics of getting t

ss cards you have collected in the last 4 weeks without looking up databases, leather card wallet, suit pocket or desk drawer ….and write down their name, and whether you followed them up or not

Game Play

Study your business card and answer the following 8 questions - (points are awarded for answering each question positively)

Do you have a current uptodate business card? 1 point.

Do you have your phone and mobile number on your card? 1 point

Do you have your website address & email address on your card? 1 point

Does your card say what you do, or offer? (Your elevator pitch) 2 points

Does your card ask a qualifying question to prospects? 10 points

Is the Back of your Card Blank? -5 points

Is your Skype address on your card? 2 points

Is your ecademy profile url on your card? 1 point

And finally

Write

Don't Sit at Home - Work at Homes - Pt 3
The typical dream image of the person working at home almost always involves pink fuzzy slippers, an oversized coffee mug, and a relaxed atmosphere. Yet not all that glitters is gold, and there are some very serious pitfalls that have to be avoided in order to make working

warded for answering each question positively)

Do you have a current uptodate business card? 1 point.

Do you have your phone and mobile number on your card? 1 point

Do you have your website address & email address on your card? 1 point

Does your card say what you do, or offer? (Your elevator pitch) 2 points

Does your card ask a qualifying question to prospects? 10 points

Is the Back of your Card Blank? -5 points

Is your Skype address on your card? 2 points

Is your ecademy profile url on your card? 1 point

And finally

Write

How to Get a Business Loan - A Deeper Look into the Proper Method
How to get a business loan is one of the many questions that a prospective business owner or entrepreneur must answer in order to move forward on the road to business success. It may often seem like an exercise in patience and perseverance instead of a business transaction but th

offer? (Your elevator pitch) 2 points

Does your card ask a qualifying question to prospects? 10 points

Is the Back of your Card Blank? -5 points

Is your Skype address on your card? 2 points

Is your ecademy profile url on your card? 1 point

And finally

Write down your objective in collecting business cards from people you know you probably won't do business with? 3 points

Write down your follow up process and objective in collecting business cards from people you know you might do business with? 3 points

Once done, add up all your points.

The Winner…

Is defined as the person who…

Could recall all cards distributed and collected in the last 4 weeks

Have a business card with a clear marketing message

Have a business card with current and up-to-date information

Uses their business card to reinforce their core marketing mesasge and to qualify prospects

Knows why they collect business cards, and the purpose it serves.

Regards

Fraser

Fraser J. Hay

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