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Member You - When Your Business Is Small You Must Appear to Be Big!
About RFIDRadio frequency identification or RFID, is a generic term for technologies that use radio waves to automatically identify people or objects. There are several methods of identification, but the most common is to store a serial number that identifies a person or object, and perhaps other information, on a microchip that is attached to an antenna (the chip and the antenna together are called an RFID transp
Nevertheless, despite our inherent limitations we were a rousi
Crisis management is something that every individual needs to consider. Whether you are preparing yourself for a crisis situation or if you are responsible for a school full of children, it is necessary to be prepared. There are excellent resources to help you do this and it also helps to take a good look at your individual situation. There are many types of crisis management situations and we will discus that here.I recently returned from representing a client at the annual Cosmoprof Fair, in Bologna, Italy. Cosmoprof is the largest cosmetic show in the world, and the beauty business is all about image. As such, the companies present at this mammoth exposition offer stunning product and technology displays. Many of the stands feel like upscale department stores and boutiques.
My client was a startup business with no sales history, a single item product and limited working capital. This was to be the actual unveiling, the market launch for the product. We rented the smallest booth the management had available. Our location was not ideal as this client was a first time participant.
Nevertheless, despite our inherent limitations we were a rousin
The first question to answer when considering participating in a trade show or expo is what do you hope to achieve? Why are you considering doing this show in the first place? Do you want to sell product? Do you want to book parties? Do you want to recruit others into your business? The answers to these questions are important as they will help you determine return on investment and risk potential.Don’t let t
My client was a startup business with no sales history, a single item product and limited working capital. This was to be the actual unveiling, the market launch for the product. We rented the smallest booth the management had available. Our location was not ideal as this client was a first time participant.
Nevertheless, despite our inherent limitations we were a rousi
The Yellow Pages has been around for over 100 years, making it one of the oldest and most used media in the world. Yet there are many businesses that choose not to advertise. So what’s your excuse?There’s actually only three reasons:You are too cheap.You think your business won’t benefit.You actually never thought about it.Let’s examine each one. To begin with, ha
My client was a startup business with no sales history, a single item product and limited working capital. This was to be the actual unveiling, the market launch for the product. We rented the smallest booth the management had available. Our location was not ideal as this client was a first time participant.
Nevertheless, despite our inherent limitations we were a rousi
Where did the weekend go? It’s Sunday night and although you had a lovely time leaving your butt imprint on the couch for the last 48 hours, suddenly there’s a lurch in the pit of your stomach again. Yes, looming on the horizon, there is it, another Monday morning. Another Monday, you’ll face the gridlock and angrily express your dismay with the world with one finger and clutch the huge cup of coffee that you’ll need
Nevertheless, despite our inherent limitations we were a rousi
“99% of advertising doesn’t sell a thing.”Sounds like something a local real estate agent might say after paying for yet another ad that didn’t produce, right?You might be surprised to learn that the quote actually belongs to David Ogilvy, legendary founder of one of the world’s largest and most successful advertising agencies.Yikes – if a man regarded as a giant in the ad industry is so negative abo
Nevertheless, despite our inherent limitations we were a rousing success. The booth was constantly crowded. The product was instantly recognized as a significant advance in its category. We were exhausted at the end of each day from demonstrating the products performance features and benefits and discussing business opportunities through translators. We have been consumed with follow up interest and are currently negotiating exclusive country distribution deals with over 40 companies.
While the show was in progress we took particular note of activity in the displays around us. The Cosmoprof set an attendance record this year. Everybody displaying shou
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