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Member You - Private Practice Marketing Secrets - Top 7 Benefits of Exhibiting at Conferences
"When two trains are approaching each other at a crossing, they shall both come to a full stop, and neither shall start up again until the other has gone." That is a quote from actual railway law some years ago. We all know with what authority these bureaucracies are built. You will not succeed doing it this way.If you're trying to lead change in an organization overflowing wi
1. Be Swift – When someone has an issue with your company, address it quickly. Promptness goes a long way in letting customers know you truly care about their business.2. Go Deep – Don’t just give someone’s complaint surface treatment. Seek to find the root of the problem, and after correcting it, redirect your employees to keep it from occurring again.
Benefit #1 - You are seen as the expert No matter your area of expertise, when you exhibit at a conference you are seen as the expert. Just by being there, setting up your booth, and talking with people, you are preceived as an expert in your field.
Benefit #2 - Awesome networking opportunity Networking is one of the top three ways, along with speaking and writing, to get new clients. At a conference, you can network with presenters, colleagues, and your ideal clients. It's a three-in-one big win!
Benefit #3 - You get to stretch yourself Exhibiting and networking may not be your most comfortable thing. That's fine. Here is a little secret but you can't tell anyone - I'm basically a shy person - I've just made the decisions over years and years to stretch myself to grow in ways that have been to my benefit. You can too, and this in a great opportunity to do so.
Benefit #4 - Prospects, Prospects, Prospects You can come away from a conference with more new prospects than you know what to do with. Talk to people, make the first move. Have a really great "gem" to give to prospects, such as a free CD. As prospects walk by your exhibit booth, hand them your CD and ask "Do you have one of my free CDs on (your niche) yet?" You then give them one in exchange for filling out a form that signs the
A trade show is a great place to network, look for a job, find a new employee or develop a partnership.Are you in the market for a change? Maybe. Maybe not. But it’s always smart to be willing to chat.CAVEAT – Don’t gossip. Don’t be negative. Don’t burn bridges. Every industry is a closed loop, so what goes around comes around. You never know who knows what.
Benefit #2 - Awesome networking opportunity Networking is one of the top three ways, along with speaking and writing, to get new clients. At a conference, you can network with presenters, colleagues, and your ideal clients. It's a three-in-one big win!
Benefit #3 - You get to stretch yourself Exhibiting and networking may not be your most comfortable thing. That's fine. Here is a little secret but you can't tell anyone - I'm basically a shy person - I've just made the decisions over years and years to stretch myself to grow in ways that have been to my benefit. You can too, and this in a great opportunity to do so.
Benefit #4 - Prospects, Prospects, Prospects You can come away from a conference with more new prospects than you know what to do with. Talk to people, make the first move. Have a really great "gem" to give to prospects, such as a free CD. As prospects walk by your exhibit booth, hand them your CD and ask "Do you have one of my free CDs on (your niche) yet?" You then give them one in exchange for filling out a form that signs th
Clients often ask me how to motivate stodgy ‘old-timers’ to give better service, work more effectively on teams or contribute to building a stronger learning culture. One company even asked me to help ‘crack four tough nuts’ out of a staff strength of over five hundred!My response to these situations is this: stop spending so much time and energy trying to convert the few who
Benefit #3 - You get to stretch yourself Exhibiting and networking may not be your most comfortable thing. That's fine. Here is a little secret but you can't tell anyone - I'm basically a shy person - I've just made the decisions over years and years to stretch myself to grow in ways that have been to my benefit. You can too, and this in a great opportunity to do so.
Benefit #4 - Prospects, Prospects, Prospects You can come away from a conference with more new prospects than you know what to do with. Talk to people, make the first move. Have a really great "gem" to give to prospects, such as a free CD. As prospects walk by your exhibit booth, hand them your CD and ask "Do you have one of my free CDs on (your niche) yet?" You then give them one in exchange for filling out a form that signs th
Some people decide they want to open up an independent doughnut shop instead of buying into one of the really large doughnut shop companies. If you want to make submarine sandwiches, you can do it on your own or you can buy into one of the big, extremely well known franchises. If you want to start a computer consulting business, you can be independent or part of a franchise.It
Benefit #4 - Prospects, Prospects, Prospects You can come away from a conference with more new prospects than you know what to do with. Talk to people, make the first move. Have a really great "gem" to give to prospects, such as a free CD. As prospects walk by your exhibit booth, hand them your CD and ask "Do you have one of my free CDs on (your niche) yet?" You then give them one in exchange for filling out a form that signs th
Perhaps you have seen the Matco or Snap-On Tool Guys out there peddling their tools to local mechanics in your community. Indeed they have to be good at sales, but more importantly they must be good at customer service too. They have to work with their customers and they must also be careful to get paid, as these independent business guys are generally independent contractors or fran
Benefit #5 - Great professional contacts Other professionals will be exhibiting at the conference too. They may be directly related professionals in your niche, or they may represent other services that your ideal client may want to use as well. Connect with them. I've made professional contacts, created long term referral sources, and have even begun joint ventures as a result of making contact with fellow exhibitors.
Benefit #6 - Refines your laser speech Because you may have only a few short seconds to speak to prospects, you learn to refine your laser speech down to the bare essential and compelling information. You also learn to design a laser speech of varying lengths, because sometimes you have just a few seconds, somethimes just a few minutes, sometimes longer.
Benefit #7 - You put yourself out there You have heard of the law of attraction, yes?
The law of attraction is what is working for you when you put your self out there. Whether you are speaking, exhibiting or simply attending a conference or seminar, you have an opportunity for all of the above benefits. And more. There is somethi
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