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  • Member You - What is Your Mortgage Company Really Worth?

    The Advertising Specialty Industry
    The Advertising Specialty industry is essentially about advertising specialties or promotional products. It involves the imprinting of a company logo or information on almost thousands of diverse products to help endorse acompany name or the theme that the product carries. This business is a multi billion dollar industry with sales exceeding $17 billion i
    grow their business through a loan officer centric model. The loan officer is the focus of the message vs. a company centric model where the co
    Co-Branding and Your Company
    If promotional product marketing is a big part of your campaign, it means it's the right time for you to think about co-branding. In essence, co-branding is putting your brand name juxtapose to a more popularly branded promotional product. For instance, instead of just giving away a "generic shirt" with your logo on it, you could place your name on an Adi
    Here’s a million dollar question for you?

    Is it possible that you could own a mortgage company for many years, but never really build value in your business? Your company is your biggest investment besides your home.

    Here are a few billion dollar questions for you?

    What steps are you taking right now to increase the value of your business? Not just to make more monthly revenue but actually increase what your business is worth.

    What steps are taking to promote your brand?

    Is your business built on one person (yourself)? Most mortgage companies grow their business through a loan officer centric model. The loan officer is the focus of the message vs. a company centric model where the com

    The 7 Tough Job Interview Questions That Can Make or Break You - and How to Answer Them
    Some interview questions are asked so frequently that they've become classics. Practically every interview you go on you'll be answering one or more of these seven interview questions.Why are these the most frequently asked interview questions? Probably because they give the employer a good idea of who you are and if you're the best fit for their c
    e in your business? Your company is your biggest investment besides your home.

    Here are a few billion dollar questions for you?

    What steps are you taking right now to increase the value of your business? Not just to make more monthly revenue but actually increase what your business is worth.

    What steps are taking to promote your brand?

    Is your business built on one person (yourself)? Most mortgage companies grow their business through a loan officer centric model. The loan officer is the focus of the message vs. a company centric model where the co

    Know When to Quit
    We are constantly bombarded with the "never give up" mentality. Every sponsor, coach, and mentor is quick to remind us that we can do it if we just keep trying.I'm sure you've heard the fable of the poor lad who dug for years without ever finding gold, then gave up and sold the mine to another prospector. The new miner picked up the digging where t
    steps are you taking right now to increase the value of your business? Not just to make more monthly revenue but actually increase what your business is worth.

    What steps are taking to promote your brand?

    Is your business built on one person (yourself)? Most mortgage companies grow their business through a loan officer centric model. The loan officer is the focus of the message vs. a company centric model where the co

    How To Kick Your Customer Service Up A Notch!
    Welcome to the inaugural issue of Human Tech Tips -- Tip #1. How do we take your customer service and kick it up a notch?This is a big question so where do we begin?As an overview, it's a given that the answer is three-fold: People, Process, and Technology. Let me say right from the start, my bias is on the people side.My questions
    iness is worth.

    What steps are taking to promote your brand?

    Is your business built on one person (yourself)? Most mortgage companies grow their business through a loan officer centric model. The loan officer is the focus of the message vs. a company centric model where the co

    Alliance or Power Team, What is the Difference
    The Power Team is a loosely knit group whereas an alliance is much different. The alliance is where an already established company needs expertise in a certain area. This expertise comes from an outside source such as a contractor or expert in the area. The alliance in simple terms, hires the expert for a short period of time to do the work. I have an all
    grow their business through a loan officer centric model. The loan officer is the focus of the message vs. a company centric model where the company is the focus.

    What would happen if your high producing loan officers left? This is typically an owner’s greatest fear. Many mortgage professionals are frustrated because they are stuck working in their business not on it. They have become trapped in the “loan officer dependency cycle” desperately trying to hold onto high producing LO’s by paying them high splits. This leads to commission splits that bleed the company of the capital that is required to invest in marketing and infrastructure and building a company’s brand. Many companies react to the departure

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