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Member You - Response and Profit Boosters
The latest series in "The Apprentice" features 2 distinct group of candidates. One group, who are only high school graduates are termed as "Street Smarts" by Donald Trump whereas, the other group are all college educated with some having MBAs and advanced degrees. They were termed as the "Book Smarts".What was revealed at the start was that the "Street Smart" group were mainly entrepreneurs and had a net worth 3 times more than the "Book Smart" group!What this goes to sh
But enough chit chat... Here are some more 100% tried and proven tips and formulas to help you come up with your own money magnet headlines.
...
1) Ask a question. Especially one that can NOT be answerd
without reading the following copy.
Make people think twice. The brain loves to answer questions
and so a "question headline" draws the reader into the heart
of the message.
2) Go for the jugular. Don't beat around the bush. Cute doesn't sell! Daring, and direct does !
Most agendas for a meeting look like this.* Budget* Payroll* Staff* Sales* VutszxtnSome people would tell me, "That's a perfectly good agenda. I know what all of those things mean, except, uh, 'vutszxtn'." The point is, vutszxtn means as much to you as the other terms mean to the other participants. For example, does budget mean increase the budget? Plan a budget? Report on the budget? Reduce the budget? Complain about the budget? Make fun o
Good. That was the point. But I wasn't kidding about that outrageous claim I just made. Let me show you what I mean.
If you've been involved in writing sales copy for any length of time, you'd know that a headline has been hailed by some, as the most important factor in a piece of sales copy !
But of course the advice must have seemed so elementary, or so cliche, as to not warrant any **serious** consideration.
If you think you've heard this too many times, the whole deal with the importance of a great headline, then think about this...
Many great copywriters including the likes of Bob Serling, Brian Keith Voiles, Bob Bly, Dan Kennedy, Robert Boduch, Joe Vitale etc. would spend several *days* trying to come up with a super headline.
In fact one world famous copywriter I know of says, "If you have 10 hours to write a piece of copy spend 9 on creating the headline !"
But of course people love magic bullets, and age old forbidden secrets --- "Improve my headline?... Is that the best advice you can think of giving me?"
And in the same breath we find ourselves looking for ways to increase our sales. Either by spending more on advertising or by discounting the product, when all you may need to do is change four or five words in your copy.
Fact!
The long and short of it is this. If you are serious about getting better results from your advertising then headline advice is always to be welcomed !
Keep this in mind however :- A headline never seeks to be cute, or clever. It seeks one thing and one thing only. A-T-T-E-N-T-I-O-N ! It wants to GRAB your attention and direct you to a piece of copy. And the best way to do this is with a super benefit.
One short test I learnt is this. If by reading a headline you can't see the *main benefit* to you, then something is seriously wrong with that headline.
Notice how I did that with the headline for this article. You clearly see the main benefits... Increase Returns, More Profits, Little Effort.
Bham! Right between the eyeballs... No mistake about it! And believe it or not as simple as that may sound, that is a proven headline formula, (The 'How-to' + benefit formula) that can literally quadruple your bottom line profits.
But enough chit chat... Here are some more 100% tried and proven tips and formulas to help you come up with your own money magnet headlines.
...
1) Ask a question. Especially one that can NOT be answerd
without reading the following copy.
Make people think twice. The brain loves to answer questions
and so a "question headline" draws the reader into the heart
of the message.
2) Go for the jugular. Don't beat around the bush. Cute doesn't sell! Daring, and direct does ! <
Why Invent?Because you can. The United States is the country with the most innovation, the largest consumer market, and the most inventor-friendly patent laws in the world. Because of these patent laws, little guys like you and I can compete with the big corporations and their bloated R&D budgets.Because you deserve the rewards. Innovation is the lifeblood of any business. If your invention can give a company a boost in sales or an edge over
Many great copywriters including the likes of Bob Serling, Brian Keith Voiles, Bob Bly, Dan Kennedy, Robert Boduch, Joe Vitale etc. would spend several *days* trying to come up with a super headline.
In fact one world famous copywriter I know of says, "If you have 10 hours to write a piece of copy spend 9 on creating the headline !"
But of course people love magic bullets, and age old forbidden secrets --- "Improve my headline?... Is that the best advice you can think of giving me?"
And in the same breath we find ourselves looking for ways to increase our sales. Either by spending more on advertising or by discounting the product, when all you may need to do is change four or five words in your copy.
Fact!
The long and short of it is this. If you are serious about getting better results from your advertising then headline advice is always to be welcomed !
Keep this in mind however :- A headline never seeks to be cute, or clever. It seeks one thing and one thing only. A-T-T-E-N-T-I-O-N ! It wants to GRAB your attention and direct you to a piece of copy. And the best way to do this is with a super benefit.
One short test I learnt is this. If by reading a headline you can't see the *main benefit* to you, then something is seriously wrong with that headline.
Notice how I did that with the headline for this article. You clearly see the main benefits... Increase Returns, More Profits, Little Effort.
Bham! Right between the eyeballs... No mistake about it! And believe it or not as simple as that may sound, that is a proven headline formula, (The 'How-to' + benefit formula) that can literally quadruple your bottom line profits.
But enough chit chat... Here are some more 100% tried and proven tips and formulas to help you come up with your own money magnet headlines.
...
1) Ask a question. Especially one that can NOT be answerd
without reading the following copy.
Make people think twice. The brain loves to answer questions
and so a "question headline" draws the reader into the heart
of the message.
2) Go for the jugular. Don't beat around the bush. Cute doesn't sell! Daring, and direct does !
If your business is on a roll but you still feel something is lacking in creating your brand image then Advertising Specialty products are there to rescue you. Whether you want to imprint your company logo on mugs, caps or golf bags, Advertising Specialty Companies have all the solutions. Nowadays there are many companies in the market that provide a wide range of these products, and at a very reasonable and competitive price. It has been noticed that there has been a significant increase i
Fact!
The long and short of it is this. If you are serious about getting better results from your advertising then headline advice is always to be welcomed !
Keep this in mind however :- A headline never seeks to be cute, or clever. It seeks one thing and one thing only. A-T-T-E-N-T-I-O-N ! It wants to GRAB your attention and direct you to a piece of copy. And the best way to do this is with a super benefit.
One short test I learnt is this. If by reading a headline you can't see the *main benefit* to you, then something is seriously wrong with that headline.
Notice how I did that with the headline for this article. You clearly see the main benefits... Increase Returns, More Profits, Little Effort.
Bham! Right between the eyeballs... No mistake about it! And believe it or not as simple as that may sound, that is a proven headline formula, (The 'How-to' + benefit formula) that can literally quadruple your bottom line profits.
But enough chit chat... Here are some more 100% tried and proven tips and formulas to help you come up with your own money magnet headlines.
...
1) Ask a question. Especially one that can NOT be answerd
without reading the following copy.
Make people think twice. The brain loves to answer questions
and so a "question headline" draws the reader into the heart
of the message.
2) Go for the jugular. Don't beat around the bush. Cute doesn't sell! Daring, and direct does !
A Corporate logo design is a name, illustration or trademark which gives a company its unique visual identity.Corporate Logo Design-Aims and Objectives A corporate logo design is the corporate identity of a business. It makes a company’s presence visual. The visual aspects will come in focus only when the corporate identity has integrated in itself the brand identity of the company.Color, design and typography all play important roles in making a good corporate logo de
One short test I learnt is this. If by reading a headline you can't see the *main benefit* to you, then something is seriously wrong with that headline.
Notice how I did that with the headline for this article. You clearly see the main benefits... Increase Returns, More Profits, Little Effort.
Bham! Right between the eyeballs... No mistake about it! And believe it or not as simple as that may sound, that is a proven headline formula, (The 'How-to' + benefit formula) that can literally quadruple your bottom line profits.
But enough chit chat... Here are some more 100% tried and proven tips and formulas to help you come up with your own money magnet headlines.
...
1) Ask a question. Especially one that can NOT be answerd
without reading the following copy.
Make people think twice. The brain loves to answer questions
and so a "question headline" draws the reader into the heart
of the message.
2) Go for the jugular. Don't beat around the bush. Cute doesn't sell! Daring, and direct does !
The longer you hibernate in the darkness of traditional job searching know-how, where no one can find you, the more likely your dormancy will negatively affect your career transition. When you decide it’s time to make a career change, you have a choice: be the hunter or the prey. Choose the latter and you’ll quickly become road-kill. Just ask the possum.Playing possum neutralizes your marketability. Opossums are easy targets for vehicular traffic because they are slow-
But enough chit chat... Here are some more 100% tried and proven tips and formulas to help you come up with your own money magnet headlines.
...
1) Ask a question. Especially one that can NOT be answerd
without reading the following copy.
Make people think twice. The brain loves to answer questions
and so a "question headline" draws the reader into the heart
of the message.
2) Go for the jugular. Don't beat around the bush.
Cute doesn't sell! Daring, and direct does !
3) Consider it an "ad for an ad". A shortened version
of the copy boiled down to the absolute core.
4) Shock the reader by announcing that your solution
comes from something incredibly simple, that everyone
else is overlooking.
5) Refine...rewrite...reduce... Keep it clear and
concise. In our lightning fast time most people want
everything bite-sized and easy to digest.
And now three formulas for writing...
1) Begin with the word "Announcing".
"Announcing, an amazing, new way to prevent termites from
attacking your precious wooden furniture, that's safe to
use around the kids !"
2) Use the "How to" + benefit method.
"How to guarantee that termites never turn your wooden
furniture into no good fire wood!"
3) Begin with a testimonial.
"This is the most POWERFUL pesticide I have ever seen. And amazingly it's safe to use around the kids!"
Now take a look at your headlines and set about to improve them. I assure you, it'll be worth the 'effort'.
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