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Member You - Richard Branson Time and Future Revenue
Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message connecting with the customers you want?Your visual identity is a vital tool in communicating the essence of your business. Before someone even buys a product or service from you
This is probably the most critical concept for a service provider to understand. Time spent on effective marketing ensures future revenues. Think of it as working “on” the business, rather than “in” the business.
If you have read my special report “6 Marketing Myths That Can Ruin Your Serv
This article relates to the Team Dynamics competency, which evaluates interpersonal communication, cooperation, and productivity between members of a single team, group, or department within your organization. In today's marketplace, in order for organizations to operate efficiently, it is essential that they understand how to create and utilize effective work teams at all lev
In a recent interview with the Wharton School of the University of Pennsylvania, Richard Branson explained how he managed his time. The owner and founder of the The Virgin Group - an empire of 350 companies that includes Virgin Atlantic airlines as well as ventures in telecommunications, trains, cosmetics, credit cards and several other industries - said that he spends about a third of his time on trouble shooting, another third on new projects, both charitable and business, and the last third on promoting and talking about the businesses he has set up.
Let me repeat what Richard said:
1/3 on trouble shooting
1/3 on new projects
1/3 on promoting and talking about the business (i.e. marketing - this is a key point)
He also makes time for family and vacation.
Other research suggests that successful consultants and independent professionals spend up to 30% of their time in marketing related activities.
What does that mean for you?
Marketing takes time… and you must make time for marketing.
This is probably the most critical concept for a service provider to understand. Time spent on effective marketing ensures future revenues. Think of it as working “on” the business, rather than “in” the business.
If you have read my special report “6 Marketing Myths That Can Ruin Your Serv
There is little doubt that Americans still have a deep abiding love for all things eatable. Despite the health craze that has forced Ronald McDonald to sport a jogging suit, Whoppers, Big Mac’s, and French Fries is truly why we have fat thighs. So what’s the answer? We need great home-grown cooks who are not into the fast food obsession. Do you love to cook and suffer from
Let me repeat what Richard said:
1/3 on trouble shooting
1/3 on new projects
1/3 on promoting and talking about the business (i.e. marketing - this is a key point)
He also makes time for family and vacation.
Other research suggests that successful consultants and independent professionals spend up to 30% of their time in marketing related activities.
What does that mean for you?
Marketing takes time… and you must make time for marketing.
This is probably the most critical concept for a service provider to understand. Time spent on effective marketing ensures future revenues. Think of it as working “on” the business, rather than “in” the business.
If you have read my special report “6 Marketing Myths That Can Ruin Your Serv
You’ve got a viable product, you know that this large company would be very interested in it – you are now entering a high risk area – pitching your product to a much larger company.A couple of things to think about before you start. The large company has more resources, more money and more lawyers at their disposal so you need to protect yourself as much as possible f
Let me repeat what Richard said:
1/3 on trouble shooting
1/3 on new projects
1/3 on promoting and talking about the business (i.e. marketing - this is a key point)
He also makes time for family and vacation.
Other research suggests that successful consultants and independent professionals spend up to 30% of their time in marketing related activities.
What does that mean for you?
Marketing takes time… and you must make time for marketing.
This is probably the most critical concept for a service provider to understand. Time spent on effective marketing ensures future revenues. Think of it as working “on” the business, rather than “in” the business.
If you have read my special report “6 Marketing Myths That Can Ruin Your Serv
Every business owner and manager has encountered it at least once in his or her career, probably more like several times a year. An employee requests time off to volunteer in the community. The company may even have a policy allowing, if not encouraging such a practice.Meanwhile, the project end looms. The reporting deadlines approach. The quarter is ending. The custome
Other research suggests that successful consultants and independent professionals spend up to 30% of their time in marketing related activities.
What does that mean for you?
Marketing takes time… and you must make time for marketing.
This is probably the most critical concept for a service provider to understand. Time spent on effective marketing ensures future revenues. Think of it as working “on” the business, rather than “in” the business.
If you have read my special report “6 Marketing Myths That Can Ruin Your Serv
Postcards come in a neat little package. These print materials are no more than 6 x 11 as its biggest size. The postcard is a highly recognizable print that is sturdy and popular. This print even dates back to more than a century ago and still persists today.What is it about postcards that make it enduring? Assuming that all we get in the mails are bulky bundles of bill
This is probably the most critical concept for a service provider to understand. Time spent on effective marketing ensures future revenues. Think of it as working “on” the business, rather than “in” the business.
If you have read my special report “6 Marketing Myths That Can Ruin Your Service Business” you will know why you cannot always get clients immediately when you want them. Advertising is not effective for every service business. And the more intangible your service is, the more time it takes for potential clients to understand what you do and to trust you.
So you must plan ahead. As a starting point try planning to spend around 20% of your time on promoting your business. This means that out of every week you should be spending one day on marketing stuff.
OK – right now I know many of you will be saying to yourself – “Stuart doesn’t know what he’s saying. One whole day! Every week! What would I do with all that time?”
Think about this. Your marketing “stuff” could be:
Meeting new people/contacts/networking.
Writing information sheets, articles or newsletters.
Dealing with media contacts or event organisers.
Speaking with potential referrers and alliance partners.
Delivering presentations/seminars to industry groups and prospects.
Preparing material for new services or products you are offering.
Actively selling – meeting with prospects.
Fine tuning your web site (of course you have one, don’t
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