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Member You - How To Turn Little Details Into Big Sales - Find Your USP
Pro-active StrategiesActively look at implementing some of these proactive strategies Supplying better quality goods or over-servicing Ensuring speedy delivery. If a customer orders today by dire
For years, Dell has enjoyed one of the strongest brands on the market. Lately, however, the giant PC maker has been taking some real heat in a number of blogs and consumer affair sites. In fact, a quick browse of sites like My
Study your competition. What are they saying? How are they saying it? You need to know your playing field before you jump into the game. Whatever their message, you want yours to be different.
Be creative. It doesn't matter if your business, product, or service really is just like your competition's and nothing at all sets you apart (although I think this is unlikely). So long as you're the only one saying what you're saying, your message will be heard. I once helped a massage parlor double its response rate on a direct mail postcard simply by highlighting how they served hot teas in their lobby. Almost all the local massage parlors served hot teas, but this was the only one to advertise the complimentary service.
Be unique. Don't succumb to the rudderless, nondescript, “me too” method of business that relies solely on the sheer momentum of the marketplace. Be unique. A local midwife I know saw her business increase by 40% when she began renting out office space to and holding monthly workshops by other like-minded professionals (a homeopathic natural doctor, a lactation consultant, and a yoga instructor). Think of ways you can dress up your product or service, pick one that sounds easy, and then d
Let me make my position very clear…design absolutely matters. Whether it is aesthetic, functional, creative, process, innovative, intellectual, technical or applicational…design matters. While I have heard many a professional do
Study your competition. What are they saying? How are they saying it? You need to know your playing field before you jump into the game. Whatever their message, you want yours to be different.
Be creative. It doesn't matter if your business, product, or service really is just like your competition's and nothing at all sets you apart (although I think this is unlikely). So long as you're the only one saying what you're saying, your message will be heard. I once helped a massage parlor double its response rate on a direct mail postcard simply by highlighting how they served hot teas in their lobby. Almost all the local massage parlors served hot teas, but this was the only one to advertise the complimentary service.
Be unique. Don't succumb to the rudderless, nondescript, “me too” method of business that relies solely on the sheer momentum of the marketplace. Be unique. A local midwife I know saw her business increase by 40% when she began renting out office space to and holding monthly workshops by other like-minded professionals (a homeopathic natural doctor, a lactation consultant, and a yoga instructor). Think of ways you can dress up your product or service, pick one that sounds easy, and then
Just manufacturing a product or providing a service is not enough for any business. To be in the industry for a long run, it is equally essential to know how the products are being used by the end users, are they satisfied, what
Be unique. Don't succumb to the rudderless, nondescript, “me too” method of business that relies solely on the sheer momentum of the marketplace. Be unique. A local midwife I know saw her business increase by 40% when she began renting out office space to and holding monthly workshops by other like-minded professionals (a homeopathic natural doctor, a lactation consultant, and a yoga instructor). Think of ways you can dress up your product or service, pick one that sounds easy, and then
Finding a balance between work and personal life is one of the most dominant issues of our time, as most of you must have experienced. Time and again we find ourselves struggling and stressing to keep up with the demands of both
Be unique. Don't succumb to the rudderless, nondescript, “me too” method of business that relies solely on the sheer momentum of the marketplace. Be unique. A local midwife I know saw her business increase by 40% when she began renting out office space to and holding monthly workshops by other like-minded professionals (a homeopathic natural doctor, a lactation consultant, and a yoga instructor). Think of ways you can dress up your product or service, pick one that sounds easy, and then
Do your people manage complexity effectively?Do your people respond to challenges with practical, creative and productive solutions?Once upon a time, when society was stable and things didn’t change very often, rep
You are not your competition. So, why are you trying your hardest to look like them, sound like them, and perform like them? Don't follow the throng! Find your USP and multiply your marketing dollars!
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