Tags |
|
|
Links |
|
|
Member You - The Question Isn't - Are There Alternatives To Advertising-Marketing
This article relates to the Work/Life Balance competency, which investigates how your staff feels with regard to the balance between work and personal life. It explores issues such as priority of family and hours on the job, also covered in this competency. Organizations that enjoy a high satisfaction level in this area will normally exhibit a low rate of absenteeism and experience higher employee retention. Evaluating this competency is helpful in understanding issues relati
Thus, in a word – nonsense!
Similarly the same nonsense is replicated in the decision to place drink ads on child football shirts.
Fuzzy thinking than allows a spokesperson to say…wait for it…"One of the concerns is that if you do take your branding off there may well be some fallout in terms of reducing sales".
In another word – nonsense!
Thankfully a ban has been placed on child football shirts with drink ads.
The ineptitude within the commercial communications industry knows no bounds, it would appear that the moment a "new medium" venue appears that they want to slap ads on/in it.
<How do you feel about outsourcing jobs? Whether for it or against it, most people I speak to have fairly strong feelings about its use.Some hope that regulations or changes to the tax codes will stop businesses from using it. They hope to see fewer local jobs lost as a a result. Others see it as the only way to compete in a global economy and save their enterprise. I believe it is going to become increasingly more prevalent. Further, it's going to take the jobs from m
One of the major problems with advertising is that there are far too many Chiefs and no Indians at all! And all have a different opinion as to why advertising is under severe questioning.
Here are just two examples of ChiefSpeak:
"TV under pressure", says Accountant turned Adman, Sir Martin Sorrell. However he goes on to say, "Television is under pressure at the moment from the Internet…but predictions of a depression have gone too far. Television advertising is not going to disappear. It still has the pulling power, but the balance will switch".
I wonder if he tells that to his Client, Guinness?
Meanwhile another Chief, Derek Morris, Chairman and chief executive of ZenithOptimedia attended "Media 360 Conference" in Wales recently. In a long letter in MediaWeek, he said, among other things, "But what are the lessons to bring home from South Wales? What should we actually do? And there, in the final session, reality caught up when the Client told us to "Change before you are dead".
"Digital is just media, while new, it follows the old rules. It has increased the role communication can play. To be in media requires knowing how to use it and all other channels".
Does that mean we shall be reading the obits on Accountant turned Adman Sorrell in the very near future, has anybody had the decency to point out to him that one Client even said that?
'Cos. he really needs to know!
And certainly his high powered executives should be telling him the meaning of the word "communication" assuming, that is, they themselves really know.
"London 2012 – It is a puerile mess, an artistic flop, a commercial scandal"!
I must admit that I debated over including this in this article then I thought "What the hell…we need desperately to hammer home the point that advertising is failing us all, all it has become is a brand tax and a despoiler of the existing media scene".
After all who needs advertising if the basics are wrong?
So what is The Times of London talking about, Advertising or the logo design for the 2012 Olympics?
In point of fact, in a way, both!
The logo design, for the 2012 London Olympics adequately represents the barrenness of most advertising and commercial design thinking.
And to think that we paid Wolff Olins, the branding consultancy ?400,000 for a year's work! It is disgusting!
The justification for this dreadful design reads thus: "The new emblem is dynamic, modern and flexible reflecting a brand savvy world where people, especially young people, no longer relate to static logos but respond to a dynamic brand that works with new technology and across traditional and new media networks".
Thus, in a word – nonsense!
Similarly the same nonsense is replicated in the decision to place drink ads on child football shirts.
Fuzzy thinking than allows a spokesperson to say…wait for it…"One of the concerns is that if you do take your branding off there may well be some fallout in terms of reducing sales".
In another word – nonsense!
Thankfully a ban has been placed on child football shirts with drink ads.
The ineptitude within the commercial communications industry knows no bounds, it would appear that the moment a "new medium" venue appears that they want to slap ads on/in it.
Safety training videos are made so that we don’t panic in a crisis and put our lives in danger. These show us how to handle a fire, an earthquake, an accident or a natural disaster. They also include ordinary things like safety tips on climbing a ladder, driving or housekeeping. Countless websites and video production units make and sell CDs and DVDs of video clips on almost everything under the sun. If you do a Google search on safety training videos, you will come up with
Meanwhile another Chief, Derek Morris, Chairman and chief executive of ZenithOptimedia attended "Media 360 Conference" in Wales recently. In a long letter in MediaWeek, he said, among other things, "But what are the lessons to bring home from South Wales? What should we actually do? And there, in the final session, reality caught up when the Client told us to "Change before you are dead".
"Digital is just media, while new, it follows the old rules. It has increased the role communication can play. To be in media requires knowing how to use it and all other channels".
Does that mean we shall be reading the obits on Accountant turned Adman Sorrell in the very near future, has anybody had the decency to point out to him that one Client even said that?
'Cos. he really needs to know!
And certainly his high powered executives should be telling him the meaning of the word "communication" assuming, that is, they themselves really know.
"London 2012 – It is a puerile mess, an artistic flop, a commercial scandal"!
I must admit that I debated over including this in this article then I thought "What the hell…we need desperately to hammer home the point that advertising is failing us all, all it has become is a brand tax and a despoiler of the existing media scene".
After all who needs advertising if the basics are wrong?
So what is The Times of London talking about, Advertising or the logo design for the 2012 Olympics?
In point of fact, in a way, both!
The logo design, for the 2012 London Olympics adequately represents the barrenness of most advertising and commercial design thinking.
And to think that we paid Wolff Olins, the branding consultancy ?400,000 for a year's work! It is disgusting!
The justification for this dreadful design reads thus: "The new emblem is dynamic, modern and flexible reflecting a brand savvy world where people, especially young people, no longer relate to static logos but respond to a dynamic brand that works with new technology and across traditional and new media networks".
Thus, in a word – nonsense!
Similarly the same nonsense is replicated in the decision to place drink ads on child football shirts.
Fuzzy thinking than allows a spokesperson to say…wait for it…"One of the concerns is that if you do take your branding off there may well be some fallout in terms of reducing sales".
In another word – nonsense!
Thankfully a ban has been placed on child football shirts with drink ads.
The ineptitude within the commercial communications industry knows no bounds, it would appear that the moment a "new medium" venue appears that they want to slap ads on/in it.
<I know that there have been people with the title of Project Manager for many years, and there has been a growing body of knowledge, skills, tools and techniques in the area of project management for a long time. Yes, there have always been projects. But never before has it been so important for every person to be able to lead, manage or participate in projects of all sizes.The Quality movement of the 80’s and 90’s taught people everywhere that work is a process – th
'Cos. he really needs to know!
And certainly his high powered executives should be telling him the meaning of the word "communication" assuming, that is, they themselves really know.
"London 2012 – It is a puerile mess, an artistic flop, a commercial scandal"!
I must admit that I debated over including this in this article then I thought "What the hell…we need desperately to hammer home the point that advertising is failing us all, all it has become is a brand tax and a despoiler of the existing media scene".
After all who needs advertising if the basics are wrong?
So what is The Times of London talking about, Advertising or the logo design for the 2012 Olympics?
In point of fact, in a way, both!
The logo design, for the 2012 London Olympics adequately represents the barrenness of most advertising and commercial design thinking.
And to think that we paid Wolff Olins, the branding consultancy ?400,000 for a year's work! It is disgusting!
The justification for this dreadful design reads thus: "The new emblem is dynamic, modern and flexible reflecting a brand savvy world where people, especially young people, no longer relate to static logos but respond to a dynamic brand that works with new technology and across traditional and new media networks".
Thus, in a word – nonsense!
Similarly the same nonsense is replicated in the decision to place drink ads on child football shirts.
Fuzzy thinking than allows a spokesperson to say…wait for it…"One of the concerns is that if you do take your branding off there may well be some fallout in terms of reducing sales".
In another word – nonsense!
Thankfully a ban has been placed on child football shirts with drink ads.
The ineptitude within the commercial communications industry knows no bounds, it would appear that the moment a "new medium" venue appears that they want to slap ads on/in it.
<Often, owners of structured settlements are faced with a liquidity crisis that necessitates the sale of a part of the structured settlement. The reasons for selling a structured settlement can include an emergency medical expense and business opportunities. Structured settlements are sold to buyers directly by the seller or through a broker.Buyers of structured settlements usually have a number of alternatives to offer to sellers so that they can choose the best possib
So what is The Times of London talking about, Advertising or the logo design for the 2012 Olympics?
In point of fact, in a way, both!
The logo design, for the 2012 London Olympics adequately represents the barrenness of most advertising and commercial design thinking.
And to think that we paid Wolff Olins, the branding consultancy ?400,000 for a year's work! It is disgusting!
The justification for this dreadful design reads thus: "The new emblem is dynamic, modern and flexible reflecting a brand savvy world where people, especially young people, no longer relate to static logos but respond to a dynamic brand that works with new technology and across traditional and new media networks".
Thus, in a word – nonsense!
Similarly the same nonsense is replicated in the decision to place drink ads on child football shirts.
Fuzzy thinking than allows a spokesperson to say…wait for it…"One of the concerns is that if you do take your branding off there may well be some fallout in terms of reducing sales".
In another word – nonsense!
Thankfully a ban has been placed on child football shirts with drink ads.
The ineptitude within the commercial communications industry knows no bounds, it would appear that the moment a "new medium" venue appears that they want to slap ads on/in it.
<You can find some interesting fund raising organizations out there today. When you need to raise some serious money for a charity or group then a fund raising organization will have the power and expertise to get the job done. This article will outline some of the main reason why you should consider hiring fund raising organization for your next fundraiser.The training that a fund raising organization brings to the table is one of the main benefits you will quickly not
Thus, in a word – nonsense!
Similarly the same nonsense is replicated in the decision to place drink ads on child football shirts.
Fuzzy thinking than allows a spokesperson to say…wait for it…"One of the concerns is that if you do take your branding off there may well be some fallout in terms of reducing sales".
In another word – nonsense!
Thankfully a ban has been placed on child football shirts with drink ads.
The ineptitude within the commercial communications industry knows no bounds, it would appear that the moment a "new medium" venue appears that they want to slap ads on/in it.
In three words – rubbish and clutter!
I am sorry to keep hammering on about the failure of advertising but it is pointless to tackle a pile of excrement by spraying gold paint on it, or getting consultants and spin doctors to dance around it waving dodgy statistics, we need to get a shovel, a bucket of water and tackle the basics and return to interactive marketing communication…the sooner the better!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/24943/memberyou-The-Question-Isnt--Are-There-Alternatives-To-AdvertisingMarketing.html">The Question Isn't - Are There Alternatives To Advertising-Marketing</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/24943/memberyou-The-Question-Isnt--Are-There-Alternatives-To-AdvertisingMarketing.html]The Question Isn't - Are There Alternatives To Advertising-Marketing[/url]
Related Articles:
Catch the Best Presentation Folder Printing Solutions
What Employers Look For In Salespeople
Effective Ways to Handle Complaints and Keep Customers Happy
Bookmark it:
|