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  • Member You - Innovation Management: What Problem Is Being Solved?

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    ment in developing and commercialising those ideas will not be wasted.

    Franklin (2003) reported that many innovations fai

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    Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

    There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    Franklin (2003) reported that many innovations fail

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    There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    Franklin (2003) reported that many innovations fai

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    similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

    Franklin (2003) reported that many innovations fai

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    Franklin (2003) reported that many innovations fai

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    ment in developing and commercialising those ideas will not be wasted.

    Franklin (2003) reported that many innovations fail due to a lack of focus. This sentiment is echoed by Doug Richards (Words of wisdom from the dragon’s mouth, Financial Times, 7th May 2005) a venture capitalist who stated that what he really wants to know is what problem the product solves. This stresses the often overlooked but important part of the creativity and innovation process – problem identification.

    Ask twenty different people what the problem is and you will likely get twenty different answers. Each answer opens up a pathway that can be

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