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Member You - How To Select A Consultant - The Three Imperatives
Career Cycles: From Phones to Phones le ot learn from this consultant? One of the reasons you hire a consultant is that you (or your organisation) does not have the depth nor breadth of experienece to successfully carry out the project. One of your aims should be to increase your own experience through this project. For example:I started my career at 18 by being a full-time telephone collector.I made outbound calls to late-paying credit clients, and when I was successful, they’d commit to resolving their delinquencies by a certain date.Then, I became a top outbound telemarketer and manager for Time-Life Books, and you might say, though I’d earn numerous degrees that helped me, my career was determined at that time.But why did I choose phone work?I chose it because I was baby-faced at 18, and though I had no little intelligence and drive, and a mature, trained voice, few believed I could handle a face-to-face selling job, and working in supermarkets or at fast food joints wasn’t for me.So, my youth drove me to dialing and smiling.But this isn’t where my story stops. I expect my career will be cyclical, that I’ll return to the phones once more.Long after my youthful looks hav • Why did you decide to employ a consultant? What were the gaps you could not fill internally? • What will you be likely to learn from this consultant? • Will you increase your knowledge of both process management (how the consultant works) as well as content management (their area of expertise)? • Will the consultant strengthen and support your role in the organisation? Finally, if all of your criteria have been met and you cannot decide between two apprently equal consultants, consider setting them a small task or part of the project to complete as part of the selection process. For example, some years ago we were in competition with another large consultancy for a sizeable project with an initial budget in excess of M$1. The client could not decide between the two of us, so he asked us each to undertake a small project (for which he paid us both), which would ultimately become part of the larger project. When we each completed the small project, he had an excellent idea of both our capability and the manner in which we worked. After all, isn’t the final selection criterion is The Unhappy Client: How To Fight Back And Keep The Business As a manager many years ago when faced with my first challenge of selecting an external consultant, I found myself all at sea. Fortunately for me, I intuitively hit two of the three selection targets. The project was to produce a communication video, so it was relatively easy to see and compare what each consultant had previously produced. I had a number of consultants to choose from, but finally chose the one that I felt most comfortable with and whose work impressed me most. The project was succesful and in the process, I learned a lot.Historically, there have been unavoidable situations that test an agency’s client relationships. Today, there are tools that can minimize, or even eliminate these threats.As an example, one situation that plagues all relationships is the unexpected surge in project cost.Its an old story. You send your client an invoice that is 30% higher than the estimate. The client goes nuts. Your response is that the copy was changed thirteen times in two days. And THEN there were the layout changes . . .Nobody is happy. Your client really doesn’t think they made all those changes, and after-all, you’re told, it should have been right the first time.So now you have to recreate all the time records and find all the copy versions. You discover that because things were happening so fast, vital information never made it into the traffic system or on to a conference report. Plus, you have Since that time, I have had to employ a number of consultants, I have been a consultant myself for almost 20 years, and I have worked with many other consultancies both large and small. The following suggestions for selecting a consultant are based on my experience as a manager and in the consultancy field. What are the three targets that one must hit to successfully select a consultant? (Note; I am using the term “consultant” to refer to either one person or a consultancy firm). Firstly and most obviously, the consultant must be able to actually do the work. Secondly, the consultant must be able to fit in with the people in your organisation and particularly those who will be working on this project. Finally, if the consultant is good, you should always improve your own knowledge as a result of the project. 1. Can the consultant do the work? Seems obvious, but there are some traps. For instance, I remember when starting out as a consultant in partnership with another (who was also new to the role), submitting a tender for a fairly large job and being selected in the final few for interview. Individually, we’d had some experience in the type of work, but not as a partnership, nor had we worked in the prospective client’s industry. We won the job. Why? The client saw in us some creativity and freshness that was not evident in our competitors. However, this was an unusual client. Normally, I would not suggest taking on a consultant (like us) who has not had the depth nor breadth of experience in the project. So, unless one of your criteria is “freshness”, in terms of selecting for experience here are some tips: • What are your specifications? Be very clear on the outputs you will require in the project. These should always be measured in terms of quality, quantity, time and cost. Use these output criteria to compare consultants. • Who has recommended this consultant? Check their references – ask for the contact of the last job they did. When checking references, use your above “output criteria” as a guide. • Are you looking for someone to implement solutions to a problem you have identified, or are you looking for someone to help you identify and clarify the problem? Or both? Sometimes it can be useful to split the project into these two parts. • In discussion with the prospective consultants, do they really give you the time to say what you want before jumping to conclsuons? If they appear to “have all the answers”, chances are they do not listen very well. • Does their suggested solution appear to be specifically designed for you or is it a “one size fits all”? Be wary if it is not specifically designed to meet your project criteria. • Do they explain the things they can’t do as well as those they can? This is always a good test of integrity, truefulness and reliability. • Is their initial response to your request up to your quality standards, sufficiently detailed (but not overly so) to make a decision, and within your time expectations? • Does the consultant have depth of expertise in the subject matter and breadth of expertise in its application? • Ask the consultant what is unique about him or her? What makes them stand out from all the other consultants you might choose? 2. Secondly, will the consultant fit in with the people they will be working with? This is a critical implementation issue, as whilst they might be able to do the work, if they can’t work harmoniously with the people, the results will be less than optimal. For instance, we once worked on a major government project (total budget in excess of M$43) where the client continually kept us at arm’s length (for example, on a residential workshop, we were not encouraged to eat or mix socially with the client project leaders). We met the output requirements for the client, but had we been allowed to work more closely with the client, they would have received a lot more value added service. In this case, the client should have selected another consultant. The following tips will help ensure you get the right client/consultant match. • Is the consultant likely to be able to gain the respect and trust of your key stakeholders? • Could you trust this person (people)? • What is the process they will use? i.e, How will they work within the organisation? How will they be seen? Try to visualise the consultant working with you and the other people as they complete the project. Will it work? Is it likely to be a good partnership? • Who specifically (from the consultancy) will be working on the project and what will be their role? For example, will the people you are interviewing be carrying out the work? Be wary of consultancies that have “front people” that win the jobs, then send in less experienced people to do the work. • Ask the consultant to describe what a “good working relationship” looks like to them. Is the description the consultant gives you of a “good working relationship” likely to be, and to be seen to be, a partnership? 3. Thirdly, will you be able ot learn from this consultant? One of the reasons you hire a consultant is that you (or your organisation) does not have the depth nor breadth of experienece to successfully carry out the project. One of your aims should be to increase your own experience through this project. For example: • Why did you decide to employ a consultant? What were the gaps you could not fill internally? • What will you be likely to learn from this consultant? • Will you increase your knowledge of both process management (how the consultant works) as well as content management (their area of expertise)? • Will the consultant strengthen and support your role in the organisation? Finally, if all of your criteria have been met and you cannot decide between two apprently equal consultants, consider setting them a small task or part of the project to complete as part of the selection process. For example, some years ago we were in competition with another large consultancy for a sizeable project with an initial budget in excess of M$1. The client could not decide between the two of us, so he asked us each to undertake a small project (for which he paid us both), which would ultimately become part of the larger project. When we each completed the small project, he had an excellent idea of both our capability and the manner in which we worked. After all, isn’t the final selection criterion is a What's a Good MLM Lead Seems obvious, but there are some traps. For instance, I remember when starting out as a consultant in partnership with another (who was also new to the role), submitting a tender for a fairly large job and being selected in the final few for interview. Individually, we’d had some experience in the type of work, but not as a partnership, nor had we worked in the prospective client’s industry. We won the job. Why? The client saw in us some creativity and freshness that was not evident in our competitors. However, this was an unusual client. Normally, I would not suggest taking on a consultant (like us) who has not had the depth nor breadth of experience in the project. So, unless one of your criteria is “freshness”, in terms of selecting for experience here are some tips:What determines a good MLM Lead? Is it someone that can fog up a mirror? Just kidding. I know that you will have encountered one worthless MLM lead after another and now it's time to put you in control of the game - where you will create the golden reservoir of the type of MLM lead that everyone will be envious of! Let's get down to it.I'm sure you can think of a thousand different things you would love to be doing in your life right now, but there you are...working at YOU Inc...running a 'non-profit' business from the discomfort of your home...Am I close? Trust me on this, I know how that feels!And the most important aspect of your business is to fill your pipeline with one quality MLM lead after another. Sounds simple huh? Well, it's not for the faint hearted to face a barrage of no's only to be told by your up-line that you're doing well!Did insanity ever occur • What are your specifications? Be very clear on the outputs you will require in the project. These should always be measured in terms of quality, quantity, time and cost. Use these output criteria to compare consultants. • Who has recommended this consultant? Check their references – ask for the contact of the last job they did. When checking references, use your above “output criteria” as a guide. • Are you looking for someone to implement solutions to a problem you have identified, or are you looking for someone to help you identify and clarify the problem? Or both? Sometimes it can be useful to split the project into these two parts. • In discussion with the prospective consultants, do they really give you the time to say what you want before jumping to conclsuons? If they appear to “have all the answers”, chances are they do not listen very well. • Does their suggested solution appear to be specifically designed for you or is it a “one size fits all”? Be wary if it is not specifically designed to meet your project criteria. • Do they explain the things they can’t do as well as those they can? This is always a good test of integrity, truefulness and reliability. • Is their initial response to your request up to your quality standards, sufficiently detailed (but not overly so) to make a decision, and within your time expectations? • Does the consultant have depth of expertise in the subject matter and breadth of expertise in its application? • Ask the consultant what is unique about him or her? What makes them stand out from all the other consultants you might choose? 2. Secondly, will the consultant fit in with the people they will be working with? This is a critical implementation issue, as whilst they might be able to do the work, if they can’t work harmoniously with the people, the results will be less than optimal. For instance, we once worked on a major government project (total budget in excess of M$43) where the client continually kept us at arm’s length (for example, on a residential workshop, we were not encouraged to eat or mix socially with the client project leaders). We met the output requirements for the client, but had we been allowed to work more closely with the client, they would have received a lot more value added service. In this case, the client should have selected another consultant. The following tips will help ensure you get the right client/consultant match. • Is the consultant likely to be able to gain the respect and trust of your key stakeholders? • Could you trust this person (people)? • What is the process they will use? i.e, How will they work within the organisation? How will they be seen? Try to visualise the consultant working with you and the other people as they complete the project. Will it work? Is it likely to be a good partnership? • Who specifically (from the consultancy) will be working on the project and what will be their role? For example, will the people you are interviewing be carrying out the work? Be wary of consultancies that have “front people” that win the jobs, then send in less experienced people to do the work. • Ask the consultant to describe what a “good working relationship” looks like to them. Is the description the consultant gives you of a “good working relationship” likely to be, and to be seen to be, a partnership? 3. Thirdly, will you be able ot learn from this consultant? One of the reasons you hire a consultant is that you (or your organisation) does not have the depth nor breadth of experienece to successfully carry out the project. One of your aims should be to increase your own experience through this project. For example: • Why did you decide to employ a consultant? What were the gaps you could not fill internally? • What will you be likely to learn from this consultant? • Will you increase your knowledge of both process management (how the consultant works) as well as content management (their area of expertise)? • Will the consultant strengthen and support your role in the organisation? Finally, if all of your criteria have been met and you cannot decide between two apprently equal consultants, consider setting them a small task or part of the project to complete as part of the selection process. For example, some years ago we were in competition with another large consultancy for a sizeable project with an initial budget in excess of M$1. The client could not decide between the two of us, so he asked us each to undertake a small project (for which he paid us both), which would ultimately become part of the larger project. When we each completed the small project, he had an excellent idea of both our capability and the manner in which we worked. After all, isn’t the final selection criterion is Bootstrap Financing Your Way to Business Success he project into these two parts.Do you need to start or grow your business but have little money? Before you look to banks and similar sources of financing, why not bootstrap your way to business success?A bootstrap is a small loop of leather or other material that is found on the top rear or sides of a boot. The purpose of the bootstrap is to help you pull your boot on.In business, bootstrapping has come to mean helping oneself without seeking outside help. It means using your own resources to finance, promote, and develop your business.Here, then, are some ways of financing your own business by using your own initiative and depending less on outside bank financing.1. Operate a Home-Based BusinessOperating your business from home could save you a fortune. First of all, you eliminate the costs of expensive commercial rent, commuting, et cetera.As well, your b • In discussion with the prospective consultants, do they really give you the time to say what you want before jumping to conclsuons? If they appear to “have all the answers”, chances are they do not listen very well. • Does their suggested solution appear to be specifically designed for you or is it a “one size fits all”? Be wary if it is not specifically designed to meet your project criteria. • Do they explain the things they can’t do as well as those they can? This is always a good test of integrity, truefulness and reliability. • Is their initial response to your request up to your quality standards, sufficiently detailed (but not overly so) to make a decision, and within your time expectations? • Does the consultant have depth of expertise in the subject matter and breadth of expertise in its application? • Ask the consultant what is unique about him or her? What makes them stand out from all the other consultants you might choose? 2. Secondly, will the consultant fit in with the people they will be working with? This is a critical implementation issue, as whilst they might be able to do the work, if they can’t work harmoniously with the people, the results will be less than optimal. For instance, we once worked on a major government project (total budget in excess of M$43) where the client continually kept us at arm’s length (for example, on a residential workshop, we were not encouraged to eat or mix socially with the client project leaders). We met the output requirements for the client, but had we been allowed to work more closely with the client, they would have received a lot more value added service. In this case, the client should have selected another consultant. The following tips will help ensure you get the right client/consultant match. • Is the consultant likely to be able to gain the respect and trust of your key stakeholders? • Could you trust this person (people)? • What is the process they will use? i.e, How will they work within the organisation? How will they be seen? Try to visualise the consultant working with you and the other people as they complete the project. Will it work? Is it likely to be a good partnership? • Who specifically (from the consultancy) will be working on the project and what will be their role? For example, will the people you are interviewing be carrying out the work? Be wary of consultancies that have “front people” that win the jobs, then send in less experienced people to do the work. • Ask the consultant to describe what a “good working relationship” looks like to them. Is the description the consultant gives you of a “good working relationship” likely to be, and to be seen to be, a partnership? 3. Thirdly, will you be able ot learn from this consultant? One of the reasons you hire a consultant is that you (or your organisation) does not have the depth nor breadth of experienece to successfully carry out the project. One of your aims should be to increase your own experience through this project. For example: • Why did you decide to employ a consultant? What were the gaps you could not fill internally? • What will you be likely to learn from this consultant? • Will you increase your knowledge of both process management (how the consultant works) as well as content management (their area of expertise)? • Will the consultant strengthen and support your role in the organisation? Finally, if all of your criteria have been met and you cannot decide between two apprently equal consultants, consider setting them a small task or part of the project to complete as part of the selection process. For example, some years ago we were in competition with another large consultancy for a sizeable project with an initial budget in excess of M$1. The client could not decide between the two of us, so he asked us each to undertake a small project (for which he paid us both), which would ultimately become part of the larger project. When we each completed the small project, he had an excellent idea of both our capability and the manner in which we worked. After all, isn’t the final selection criterion is How to Mix Business With Pleasure length (for example, on a residential workshop, we were not encouraged to eat or mix socially with the client project leaders). We met the output requirements for the client, but had we been allowed to work more closely with the client, they would have received a lot more value added service. In this case, the client should have selected another consultant.Document scanning is an advantageous step to take for your business for many reasons. Documents are kept more secure, retrieval time is slashed in half, organization is much more logical, etc. Now that you have all of your information conveniently scanned, you do not need those pesky, room-using, filing cabinets. What are you going to do with all of that room? Have you noticed your office can use a bit of revamping? Why not? You have just saved your company time, money, and energy by making the sagacious move in using scanning services, so why not reward yourself?Have you ever heard the saying, “The clothes make the man/woman?” Well, think of the d?cor of your office in the same manner. The ambience of your office is a reflection upon you. People come in for meetings, maybe they see it during teleconferences, or during your photo shoot for Forbes. The point is you need to have your The following tips will help ensure you get the right client/consultant match. • Is the consultant likely to be able to gain the respect and trust of your key stakeholders? • Could you trust this person (people)? • What is the process they will use? i.e, How will they work within the organisation? How will they be seen? Try to visualise the consultant working with you and the other people as they complete the project. Will it work? Is it likely to be a good partnership? • Who specifically (from the consultancy) will be working on the project and what will be their role? For example, will the people you are interviewing be carrying out the work? Be wary of consultancies that have “front people” that win the jobs, then send in less experienced people to do the work. • Ask the consultant to describe what a “good working relationship” looks like to them. Is the description the consultant gives you of a “good working relationship” likely to be, and to be seen to be, a partnership? 3. Thirdly, will you be able ot learn from this consultant? One of the reasons you hire a consultant is that you (or your organisation) does not have the depth nor breadth of experienece to successfully carry out the project. One of your aims should be to increase your own experience through this project. For example: • Why did you decide to employ a consultant? What were the gaps you could not fill internally? • What will you be likely to learn from this consultant? • Will you increase your knowledge of both process management (how the consultant works) as well as content management (their area of expertise)? • Will the consultant strengthen and support your role in the organisation? Finally, if all of your criteria have been met and you cannot decide between two apprently equal consultants, consider setting them a small task or part of the project to complete as part of the selection process. For example, some years ago we were in competition with another large consultancy for a sizeable project with an initial budget in excess of M$1. The client could not decide between the two of us, so he asked us each to undertake a small project (for which he paid us both), which would ultimately become part of the larger project. When we each completed the small project, he had an excellent idea of both our capability and the manner in which we worked. After all, isn’t the final selection criterion is Virtual Product Placement le ot learn from this consultant? One of the reasons you hire a consultant is that you (or your organisation) does not have the depth nor breadth of experienece to successfully carry out the project. One of your aims should be to increase your own experience through this project. For example:Recently some televised sports events have begun using a system that makes billboards in stadiums appear to have ads they don't really have. The process is something like a digital version of chrome key, but it's much more powerful. In the next few years this technology will become even more powerful, and also considerably cheaper, opening up new opportunities for advertisers on the Internet, and raising a number of interesting issues in the process.While broadcast media is subject to regulations requiring a clear separation between content and advertisement, no such restrictions apply to Internet based media. In addition, only a handful of films, like Citizen Kane, have contractual protection from any kind of after the fact modification of content. As a result, advertisers on the Internet will be able to integrate their product into programming to a degree not possible since the golden age • Why did you decide to employ a consultant? What were the gaps you could not fill internally? • What will you be likely to learn from this consultant? • Will you increase your knowledge of both process management (how the consultant works) as well as content management (their area of expertise)? • Will the consultant strengthen and support your role in the organisation? Finally, if all of your criteria have been met and you cannot decide between two apprently equal consultants, consider setting them a small task or part of the project to complete as part of the selection process. For example, some years ago we were in competition with another large consultancy for a sizeable project with an initial budget in excess of M$1. The client could not decide between the two of us, so he asked us each to undertake a small project (for which he paid us both), which would ultimately become part of the larger project. When we each completed the small project, he had an excellent idea of both our capability and the manner in which we worked. After all, isn’t the final selection criterion is actually trying the consultant out? Oh, yes. In case you’re wondering, we won the job! Copyright © 2006 The National Learning Institute
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