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  • Member You - Creativity Management: the Industrialisation of Creativity and Innovation

    Why The Time Of The Year Makes A Huge Difference
    Chapter 7 of 14We liken this approach to something that is done in the stock market by many exceptionally talented traders. The most notable that comes to mind is that of Sir John Templeton. For decades, he had a very simple philosophy. That was to buy things when they were out of favor or when no one e
    agers do: they optimise the quali
    The Truth About Grants
    I don’t know about you, but hardly a day goes by I don’t receive spam emails about grants. Spam that absolutely promises me I can buy a book and get a $30,000 grant, just for being alive on the planet. Spam that assures me there are grants available to pay my credit card bills, start any kind of business, or b
    What do creativity managers do?

    Replace the word management with the word optimisation.

    That's what creativity managers do: they optimise the qualit

    Customer Satisfaction and the Service Business
    The relationship between customer satisfaction and success of a service business is a direct one. Customer satisfaction measurement, however, is a much more complex matter. Customer satisfaction is a qualitative assessment of the services you provide, and therefore it is a surrogate measure of the value of your s
    ?

    Replace the word management with the word optimisation.

    That's what creativity managers do: they optimise the quali

    Resume Writing is Not Just a Skill, But an Art
    Why do I say this?Having spent a good last 6 years in the Staffing, Executive Search industry and a solid 20 years prior to that in the Corporate World - I have developed quite a flair for reading resumes. Here are some of the questions that my candidates ask me all the time:Should I write my resume
    gement with the word optimisation.

    That's what creativity managers do: they optimise the quali

    Classified Ads That Get Results
    Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, t

    That's what creativity managers do: they optimise the quali

    Truck Wash Equipment Decisions
    Many manufacturers of truck wash equipment make their equipment look really nice some of the units in fact look rather pretty, powder coated and well designed, but they totally miss the point. Too often people manufacture stuff but never use it in real life. Why does this happen? Well for a couple of reasons, man
    agers do: they optimise the quality of the idea pool (creativity) and the implementation process (innovation).

    There are many methods of optimisation and the cre

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