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    rt term answers to bottom line problems.

    The intermediate and long term answer is increasing the top line – sales. That does take longer, but it sure has a lot more benefits. You can keep your employees, pay bills, and

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    We are constantly hearing about the importance of cutting costs to get a business back on track. I certainly believe that we should spend wisely, but serious cost cutting is killing some companies who could direct their efforts in a more productive manner that would benefit their company, their investors, and their employees a lot more. That is increasing sales.

    Logically, you can only cut costs to a point after which you are basically out of business. Sales, however, have an unlimited potential. Why do folks not focus on sales as much as costs? I have asked business owners that question many times and here is what I conclude from their answers.

    First, cost cutting is usually immediate and gets people's attention. So there is a quick return. Second, it is something that generally every department can do, so there is a dramatic impact on expenses. These of course are all short term answers to bottom line problems.

    The intermediate and long term answer is increasing the top line – sales. That does take longer, but it sure has a lot more benefits. You can keep your employees, pay bills, and

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    ts in a more productive manner that would benefit their company, their investors, and their employees a lot more. That is increasing sales.

    Logically, you can only cut costs to a point after which you are basically out of business. Sales, however, have an unlimited potential. Why do folks not focus on sales as much as costs? I have asked business owners that question many times and here is what I conclude from their answers.

    First, cost cutting is usually immediate and gets people's attention. So there is a quick return. Second, it is something that generally every department can do, so there is a dramatic impact on expenses. These of course are all short term answers to bottom line problems.

    The intermediate and long term answer is increasing the top line – sales. That does take longer, but it sure has a lot more benefits. You can keep your employees, pay bills, and

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    A short description of the basic content is contained here >> (Link 1 at the end) but a recent example from Germany gives a good chance to get the idea across in a better way.Besides of that the development of a strategy (for the enterprise/marketingprocedures) is part of a marketing plan which should be available for every company – whether large or sma
    f business. Sales, however, have an unlimited potential. Why do folks not focus on sales as much as costs? I have asked business owners that question many times and here is what I conclude from their answers.

    First, cost cutting is usually immediate and gets people's attention. So there is a quick return. Second, it is something that generally every department can do, so there is a dramatic impact on expenses. These of course are all short term answers to bottom line problems.

    The intermediate and long term answer is increasing the top line – sales. That does take longer, but it sure has a lot more benefits. You can keep your employees, pay bills, and

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    ost cutting is usually immediate and gets people's attention. So there is a quick return. Second, it is something that generally every department can do, so there is a dramatic impact on expenses. These of course are all short term answers to bottom line problems.

    The intermediate and long term answer is increasing the top line – sales. That does take longer, but it sure has a lot more benefits. You can keep your employees, pay bills, and

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    rt term answers to bottom line problems.

    The intermediate and long term answer is increasing the top line – sales. That does take longer, but it sure has a lot more benefits. You can keep your employees, pay bills, and grow the business to name just a few.

    The key for increasing sales is to start before disaster is knocking at the door. If your sales team has stalled in their growth, give them a boost. Get them Prospecting for new business. Get them some sales training. Get them out of their doldrums.

    I don't mean to focus on Rah Rah stuff, I mean that they have to start doing something new. Remember, if you keep doing the same thing, you will keep getting the same results!!! You want different results, so get them doing different things.

    Being a sales trainer with a specialization in Prospecting, I feel this is the way to really get a sales force pumped up and producing. Sales Management has to lead the way in this regard. No sense in crying over spilled milk. Simply get on with changing the daily activities of the sales team.

    If you don't have a formal Prospecting System ge

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