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Member You - That's Not Leadership - Is It?
3 Simple and Free Ways To Drive More Traffic To Your Website! 't for one simple fact: their competitors were working on an Internet project too, and they were well ahead of us. Suddenly, everyone was intensely interested in what we were doing, and executives who had never stepped foot into our building began to show up on a regular basis.Have you been searching for a new way to bring quality visitors to your website or affiliate program? If so you are about to discover something brand new and revolutionary when it comes to marketing your products and services over the internet. One of the following 3 Free Marketing Tactics can even be used to bring in new customers to physical brick and mortar retail businesses. They can all help you to grow your online or local off line business or service but one of them is even more powerful than local opt – in email marketing.Here they are - 3 Free, Simple and Easy Ways to Drive More Traffic to Your Website Fast!1) Write and submit articles to online ezine article directories. In your resource box you get to place a link to your website. Your articles can start showing up on dozens of websites within a few days of you writing and submitting them. 2) Take advantage of viral desk top advertising which is the only internet marketing tool that is more powerful than e-mail. Not only is it free, but it is also more powerful than even having a large opt – in email list. It works like this... Let's say you own a Pizza delivery business or maybe you have a carpet cleaning business or own a photography studio. Give each of your customers a card with your free website address printed on it and tell them that if they visit your site and sign up for free you will reward them with Free Food, or a Free Carpet Cleaning or * * * The story of that project's development is an odyssey in its own right, but it will have to wait for another day. The lesson about leadership came right at the end of my tenure with the company, so we'll have to skip ahead in the narrative about three years. Bill's health was rapidly deteriorating, and we all knew he wouldn't be with us much longer. It was a sombe Computer Consultants: The Benefits of Self-Employment If I asked you what leadership looks like, what would you say? I like to think that we've grown beyond the superficial image of the 1950's--the handsome white male with the strong chin; the tall, athletic build; the thick yet well-manicured mane of dark hair, contrasting so dramatically with the piercing blue eyes. Maybe today the images are a bit fuzzier, allowing for leadership qualities in both sexes, in all races, even in unassuming short people with problem skin.Working as computer consultants for small businesses can be very financially rewarding and very gratifying. In this article you'll learn about some of the benefits you'll realize as computer consultants.You Can Pick Your WorkAs computer consultants, you have so much flexibility that you're not likely to get bored. You choose what you want to do. It’s a lot of fun. You get to select exactly which technologies and the platforms and the products that you’re able to sell, service and support. You don’t have to get boxed into working with products that you don’t want to deal with anymore.You Can Find Plenty of Clients in Your AreaIt doesn’t matter where you are located. If there are small businesses, no matter what the industry, you can build a very nice business servicing and supporting their IT needs. But let’s face it, it really isn’t just about the financial rewards. You can make a very good living as a computer consultant for small businesses right in your local area. And if that two-hour commute is really getting on your nerves you can set up your computer consulting business right in your own home.You Have Freedom to ChooseWith your own business as a computer consultants you can choose your own bosses, your clients, your colleagues, partners, vendors, and contractors.You Can Pick Your Own Schedule.You also get much greater control of your working hours and when you’re on call. You can hand-pick the Maybe. But even if that's true, even if most of us have moved beyond such limited ideas of leadership, we are still the prisoners of other mythologies--ideas far less visual and far more ancient, and ultimately just as debilitating. Nine years ago, I learned this truth in a profoundly personal way. I was working at the time for a small company that was owned by a megalithic monstrosity. I was still in my twenties, and entry-level managers were a dime a dozen. To the seven-figure executives, I should not have been so much as a blip on the proverbial radar screen. But as it happens, an unusual confluence of events catapulted me into the limelight. First, I was hired by a man who had been diagnosed with terminal cancer. Bill was to become both my mentor and my champion in the world of corporate intrigue, and in my opinion he remains one of the finest men who ever walked this earth. He is, to this day, sorely missed. Because of his fading health, he had been forced to turn down an offer to head our division. In name he headed the marketing department as a vice-president, but in truth he had far more clout than that with the high muck-a-mucks of the day. Reporting directly to him put me in a much higher position of "authority by association" than I would normally have merited as an entry-level manager. Second, the project I happened to be assigned to was a web development project, back in the earliest days of the now mighty WWW. No one except Bill--myself included--had any inkling how fast this "new computer thing" was going to explode. He asked me one day whether I had any Internet experience. I told him that I had used the university computers to send an e-mail or two while I was in grad school. "Well congratulations," he laughed, "that makes you the most Internet-qualified manager here. As of today, you're responsible for the Internet development project." "I didn't know we were doing anything on the Internet," I said, surprised. "We're not," he replied, "so you'd better get to work." The executives had no idea what the Internet was and probably would have been dragged kicking and screaming into the technological age if it weren't for one simple fact: their competitors were working on an Internet project too, and they were well ahead of us. Suddenly, everyone was intensely interested in what we were doing, and executives who had never stepped foot into our building began to show up on a regular basis. * * * The story of that project's development is an odyssey in its own right, but it will have to wait for another day. The lesson about leadership came right at the end of my tenure with the company, so we'll have to skip ahead in the narrative about three years. Bill's health was rapidly deteriorating, and we all knew he wouldn't be with us much longer. It was a somber How Customer Service Affects Business Success ent, and ultimately just as debilitating.A good customer service agent can have a tremendous impact on a businesses success ratio. When a customer, or potential customer contacts your business, your businesses reputation is placed in the hands of your customer service agent. How the agent handles a query or complaint affects how that person perceives your businesses performance.Word of mouth advertising is the best marketing tool a company can hope for. You can’t put a price on a referral from a satisfied customer. It’s likely a customer service agent made an impression that generated this type of referral. With the cost of advertising at an all time high, what would you offer an employee that continually generated business by impressing your customers so well they refer you in a casual conversation with colleagues.Often times, the only knowledge a potential customer has on a company, is the information or service they receive when they contact the company for the very first time. First impressions can dictate if you get business from a potential customer, or keep the business of an existing one.As a rule, the first stop a potential customer will make upon walking through the door is the customer service desk. The representative that assists the potential customer can generate business or repel it. If an existing customer has a problem where do they go to resolve the issue? You’ve got it! The customer service department!Regardless if it’s a customer service agent, or a Nine years ago, I learned this truth in a profoundly personal way. I was working at the time for a small company that was owned by a megalithic monstrosity. I was still in my twenties, and entry-level managers were a dime a dozen. To the seven-figure executives, I should not have been so much as a blip on the proverbial radar screen. But as it happens, an unusual confluence of events catapulted me into the limelight. First, I was hired by a man who had been diagnosed with terminal cancer. Bill was to become both my mentor and my champion in the world of corporate intrigue, and in my opinion he remains one of the finest men who ever walked this earth. He is, to this day, sorely missed. Because of his fading health, he had been forced to turn down an offer to head our division. In name he headed the marketing department as a vice-president, but in truth he had far more clout than that with the high muck-a-mucks of the day. Reporting directly to him put me in a much higher position of "authority by association" than I would normally have merited as an entry-level manager. Second, the project I happened to be assigned to was a web development project, back in the earliest days of the now mighty WWW. No one except Bill--myself included--had any inkling how fast this "new computer thing" was going to explode. He asked me one day whether I had any Internet experience. I told him that I had used the university computers to send an e-mail or two while I was in grad school. "Well congratulations," he laughed, "that makes you the most Internet-qualified manager here. As of today, you're responsible for the Internet development project." "I didn't know we were doing anything on the Internet," I said, surprised. "We're not," he replied, "so you'd better get to work." The executives had no idea what the Internet was and probably would have been dragged kicking and screaming into the technological age if it weren't for one simple fact: their competitors were working on an Internet project too, and they were well ahead of us. Suddenly, everyone was intensely interested in what we were doing, and executives who had never stepped foot into our building began to show up on a regular basis. * * * The story of that project's development is an odyssey in its own right, but it will have to wait for another day. The lesson about leadership came right at the end of my tenure with the company, so we'll have to skip ahead in the narrative about three years. Bill's health was rapidly deteriorating, and we all knew he wouldn't be with us much longer. It was a sombe Just Say No – Loudly & Clearly – To Unethical Clients! of the finest men who ever walked this earth. He is, to this day, sorely missed.Have you ever been asked to do something unethical by one of your prospects or clients? Have you ever been pressured by a supervisor, manager or owner at your business to do something unethical? Have you ever observed unethical behavior by a prospect or client?In today’s business world, there are daily instances of unethical behavior occurring all around us. What a sad commentary on business and society today. Over the more than 35 years in my own professional career, there have been instances where I have been approached by unethical prospects and clients and was fortunate to have had strong ethical mentors and supervisors, managers & owners that supported my actions to turn away from the unethical requests and to report them to my superiors.And later in my own business, I have made decisions to forego doing business with unethical prospects clients that meant turning away some very significant assignments. One must always ask – what price do I put on my ethics? How can one justify a compromise of their ethics? It is essential to have some good advice on how to reduce the chance of an improper request from a client or prospect and how to respond when actually approached by an unethical prospect or client. Your strategic thinking business coach offers the following advice.+ Always present and project a professional image that reflects your integrity and your personal and company core values.+ Respond directly, clearly a Because of his fading health, he had been forced to turn down an offer to head our division. In name he headed the marketing department as a vice-president, but in truth he had far more clout than that with the high muck-a-mucks of the day. Reporting directly to him put me in a much higher position of "authority by association" than I would normally have merited as an entry-level manager. Second, the project I happened to be assigned to was a web development project, back in the earliest days of the now mighty WWW. No one except Bill--myself included--had any inkling how fast this "new computer thing" was going to explode. He asked me one day whether I had any Internet experience. I told him that I had used the university computers to send an e-mail or two while I was in grad school. "Well congratulations," he laughed, "that makes you the most Internet-qualified manager here. As of today, you're responsible for the Internet development project." "I didn't know we were doing anything on the Internet," I said, surprised. "We're not," he replied, "so you'd better get to work." The executives had no idea what the Internet was and probably would have been dragged kicking and screaming into the technological age if it weren't for one simple fact: their competitors were working on an Internet project too, and they were well ahead of us. Suddenly, everyone was intensely interested in what we were doing, and executives who had never stepped foot into our building began to show up on a regular basis. * * * The story of that project's development is an odyssey in its own right, but it will have to wait for another day. The lesson about leadership came right at the end of my tenure with the company, so we'll have to skip ahead in the narrative about three years. Bill's health was rapidly deteriorating, and we all knew he wouldn't be with us much longer. It was a sombe Corporate Gift Giving - Part I - The Don'ts this "new computer thing" was going to explode. He asked me one day whether I had any Internet experience. I told him that I had used the university computers to send an e-mail or two while I was in grad school.Giving corporate or business gifts can be highly effective and is a common practice. However, if you mess up and give something that is not appropriate your intent may be misunderstood, you may ruin a business relationship or you may never get your foot in the door with a prospect.Part I of Corporate Gift Giving Guidelines covers what to avoid when giving a business gift. See below for basic, yet very critical, guidelines: Not too extravagant. You do not want the recipient to feel uncomfortable accepting the gift or feel obligated to you in any way. Also, many companies have limits on the value of a gift that their employees can accept. No religious items unless you know the person very well. These items are very personal and you do not want to offend anyone by giving them something that goes against their beliefs. No bath or spa products unless given by a female to a female. In any other circumstance, these items are just too personal for a business gift and may be misconstrued. No items with a heart motif or anything representing love. No risqu? calendars or printed items. Many companies have policies banning this type of thing from the work place. Actually, all companies should have this policy because displaying items like this in the work place can be viewed as sexual harassm "Well congratulations," he laughed, "that makes you the most Internet-qualified manager here. As of today, you're responsible for the Internet development project." "I didn't know we were doing anything on the Internet," I said, surprised. "We're not," he replied, "so you'd better get to work." The executives had no idea what the Internet was and probably would have been dragged kicking and screaming into the technological age if it weren't for one simple fact: their competitors were working on an Internet project too, and they were well ahead of us. Suddenly, everyone was intensely interested in what we were doing, and executives who had never stepped foot into our building began to show up on a regular basis. * * * The story of that project's development is an odyssey in its own right, but it will have to wait for another day. The lesson about leadership came right at the end of my tenure with the company, so we'll have to skip ahead in the narrative about three years. Bill's health was rapidly deteriorating, and we all knew he wouldn't be with us much longer. It was a sombe Garage Sale Average Earnings Down 't for one simple fact: their competitors were working on an Internet project too, and they were well ahead of us. Suddenly, everyone was intensely interested in what we were doing, and executives who had never stepped foot into our building began to show up on a regular basis.Many economists rely on economic indicators to predict consumer spending and the health of the wealth of a nation. Using such data they can predict economic trends, business cycles and industry movement. It is amazing all the data available out there and all the different methods that are considered mainstream economic theory. Yet so often we fail to see the most obvious trends. For instance simple things like non-profit carwash fundraiser donations above ticket prices or the volume of cars pulling in with drivers freely willing to donate for a good cause. Additionally one of the best economic indicators I have seen is the average garage sale earning in middle class neighborhoods.In fact garage sale economics is a very valuable indicator, but the hotshot academia Professors at the University Level is completely blind to anything that obvious. The number of garage sales is an indicator of tapped out consumers, the number of shoppers is as well. But the earnings at the average garage sale in middle class suburbs is an ominous indicator for downward business cycle trends and even future retail Christmas Sales.Those who hide behind numbers and do not look at obvious things such as the garage sale economic indicators are fooling themselves. In fact these indicators seem to jive with retail purchasing for Christmas Season, credit card maximum credit limits rising and truck tonnage which dove one-percent in only a month. Dear economists, please take * * * The story of that project's development is an odyssey in its own right, but it will have to wait for another day. The lesson about leadership came right at the end of my tenure with the company, so we'll have to skip ahead in the narrative about three years. Bill's health was rapidly deteriorating, and we all knew he wouldn't be with us much longer. It was a somber time, to say the least. Despite the emotional turmoil, business continued, as it always does, and the executive team was starting to think about the future leadership of the Internet business. The project had grown from a gleam in Bill's eye to a million-dollar-plus venture in just three years, and the decision had been made to split the venture off as a separate entity. One day the call came down from on high--executive muckety-muck number three wanted my opinion on the subject. I had a couple of days to prepare, and I spent that time buried deep in numbers and strategic analysis. When the time came, I knew I was ready. In a plush office on the "executive floor"--a large room with a desk the size of my entire cubicle and a wall of windows overlooking the well-manicured grounds below--I carefully laid out my views on the management needs of the new business. I told Mr. Muckety that the head of the company should have extensive experience in sales because the company would be relying on the existing corporate sales force for its success. The sales staff was a tight-knit group and would never respect an "outsider." I also recommended experience in creating advertising and promotional campaigns. The parent corporation was counting on extensive growth over the early years of the venture, and good advertising would be critical to achieving that goal. I suggested operations experience because the company structure would include a large data-entry staff. My list went on, each point thought out carefully, backed up by sound logic regarding both the numbers and the "human factors" of the ongoing operation. When I was finished, I sat back in my leather visitor's chair, pleased with my presentation. I had remembered every figure. I had rolled every observation off the tip of my tongue with no need to refer to my notes. I nailed it. But I was not prepared for what came next. "Why didn't you recommend yourself for the position?" he asked me. "I'm sorry?" I found myself suddenly and profoundly confused. "What position?" "To head up the company," he replied smoothly. "A lot of people have been watching your work, thinking about your future here. You're an excellent manager, but I'm concerned about your obvious lack of confidence." "My lack of confidence?" I still didn't get it. I'd been sitting there feeling like the cat who just ate the canary. What lack of confidence? "I wouldn't recommend myself for the position because it wouldn't be in the best interest of the company at this time. The business needs someone with all of the skills I laid out. I've never worked in sales, I have no experience with advertisi
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